Skycore Creates Platform for Passbook Delivery Via MMS

Discussion in 'iOS Blog Discussion' started by MacRumors, May 24, 2013.

  1. macrumors bot


    Apr 12, 2001

    Skycore, a marketing and developer support firm, has introduced a new feature to its services platform to allow developers to send Passbook passes to users via MMS. The feature should allow more companies to use Passbook because they won't need users to download a dedicated iOS app.

    Passbook was a new feature in iOS 6 that allows users to store frequently used items like gift cards or frequent shopper cards, as well as single use items like movie and airline tickets. Developers can have those cards appear right on the lock screen, targeted by time or location.

    Skycore supports MMS Passbook delivery to AT&T, Sprint, T-Mobile, and Verizon customers.

    Article Link: Skycore Creates Platform for Passbook Delivery Via MMS
  2. macrumors 6502


    Oct 13, 2009
    Hopefully this takes off

    I think the requirement to have an app is a detriment to PassBook. I don't fly much but when I do I like to have a digital boarding pass, and PassBook is great but many airlines don't have an app (or a usable app, Frontier for instance).
  3. macrumors 65816


    Jul 12, 2011
    UCD, Ireland
    I love how MacRumors describes what Passbook is, to remind us that it is still on our devices, somewhere, there way off to the right....
  4. macrumors 6502a


    Jun 25, 2011
  5. macrumors 6502a

    Nicky G

    Mar 24, 2002
    Baltimore & NYC
    You DON;T need an app -- Passbook passes can be delivered via email today -- that's how my Baltimore Orioles tickets came to me after an order through their website. It was very slick.
  6. macrumors 68020

    May 23, 2011
    Says who that you need an App to add cards to your passbook? I was able to add Macys saving pass from their web site
  7. macrumors demi-god


    Oct 9, 2005
    US Airways doesn't have an app but their mobile website will place a boarding pass in the iOS Passbook.
  8. macrumors regular

    Sep 15, 2009
    Montreal, Canada
    You know though, I may have used it all of 5 times but it's been a pleasant and hassle free experience each time. ;)

    I can see what they're trying to do with it, and I hope it works :)
  9. macrumors member

    Jan 24, 2012
    As others have already stated, there is no requirement to download separate apps to use Passbook.

    Here's an excellent source for all kinds of passes (again no apps required).

    From your iDevice, just point your mobile browser here:

    Scroll down a bit, and under the "Let's get started" text, just click the big grey Create button.
  10. macrumors 6502


    Oct 13, 2009
    Thanks for the reference! I didn't think one would need to download the app to get a pass but not knowing about this website or experiencing the ability to add any of my other passes outside of an app, I was misinformed.

    I guess I should have read the last line of the "Welcome" pass when I first opened passbook. "You can add passes to passbook through apps, emails, and websites..."
  11. macrumors 6502a


    Jan 21, 2013
    Haha! Indeed. ;)
  12. macrumors 6502a

    Apr 30, 2009
    San Francisco, CA
    Same with Virgin America!
  13. macrumors 68000


    Mar 5, 2013
    I use it for Walgreens, if it wasn't for that I'd probably assume it was some sports thing and leave it in the same folder as "Stocks" and "Voice Memos".
  14. macrumors member

    Aug 20, 2009
    All you have to do is attach a .pkpass bundle to an MMS message and give it a MIME type of "application/" ... it's not like Skycore has invented anything new here.

    Again, nothing new here; common misconception that you need an app to use Passbook. (disappointed that Macrumors is perpetuating it here)
  15. macrumors newbie

    May 25, 2013
    Technically correct, but apparently only recently could pass providers send a .pkpass via all four of the major US Carriers. [It was part of Skycore's announcement.]

    The takeaway for me is MMS is yet another way to deliver a pass. The 'best' way depends on the consumer and the pass provider's objectives, I think.
  16. macrumors 6502

    Sep 22, 2009
    I have never received a pass by email. What is the User Experience? If I read the email in the iOS Mail client, does it know the email contains a pass and it will ask me if I want to add the pass to the passbook or I have to touch a link in the email which will then ask me...

    When I flew before passbook was available, the airline sent an email with a link to an image. I used to simply touch and hold that image and save it to my photos. At the airport, I will bring that up at the security check.

    Is passbook basically a simplification of the above procedure?
  17. macrumors 6502a


    Apr 3, 2002
    Charles City, Iowa

    I'd like to know what airline this is that is offering "Couch" as a seating option. :)

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