(disclaimer: imho of course, and as far as I know) It's pretty simple for me what I want, and I 've still not found it. Here it is: When I use my ipad I don't want a damn flap folding back, adding bulk, weight and unnecessary complexity in holding the ipad. Therefore: The flap has to be detachable, it has to be there to protect the ipad in your bag, in your suitcase. But it shouldn't be there when using it, it won't protect the ipad in daily usage at home, it's just the back that's the problem, I don't plan on dropping the ipad on it's screen face down on a desk, I am keeping it on it's back, so no need for the flap. It has to be light and thin. The ipad is heavy and bulky as is, thank you very much, make the case as thin and light as possible. I can see a need for bulkier more ornamented cases for particular segment of the population, it's just not what I am after. Put a decent prop up/stand mechanism for it that can either be detached or disappear within the case. Everyone keeps proping it up on cups, cigarette packs, other books, and anything they can find on their desk to read it, you can't read it horizontal on the table. So cases that don't prop the ipad up are close to worthless, but it doesn't mean that in order for the ipad to be propped up you have to suffer though a bulky flap. So make the stand mechanism either detachable or disappearing within the case. An idea could be (one of the ideas I have) a small slit at the back of the case that zips up when not in use (or sticks with friction) that you open up when you need to and draw out a foldable hard attachment (just a vertical hard strip) that will make the ipad stand. Simple. Some of these elements I have found, but none in one case. To sum up, thin and light (ideally it should take the contours of the ipad), with no permanent flap to complicate things but a detachable flap, or "face" or screen enclosure you can just put the ipad in when you travel (and this can enclose the back case as well, going around the edge, it could be leather, aluminum etc.) , and either a detachable or permanent unobtrusive mechanism to prop it up for typing/reading mostly. Now as far as I 've looked, and I 've looked at many, I can't seem to find a designer that has veered away from the mould of the many cases out there, to implement these common sense features. But here it is designers, I 've given you what you need, and I won't be able to have some factory make it in china for me and sell it for $$$ en masse, so here you go, you can make it.