Square Teams Up With Product (RED) for Special Edition Reader to Fight AIDS

Discussion in 'iOS Blog Discussion' started by MacRumors, Feb 19, 2014.

  1. macrumors bot


    Apr 12, 2001

    Mobile payments company Square has partnered with AIDS charity Product (RED) to introduce a new special edition "SQUA(RED)" card reader. The reader, which is bright red, is available for a $10 donation with 97.25 percent of that cost going directly to the Global Fund to fight AIDS.

    Along with donating funds to charity, Square's new reader allows customers who swipe their cards to learn more about the project and donate to Product (RED) directly from their emailed receipts.

    Apple has a long history with Product (RED) and has sold red-themed devices and accessories in support of the charity for many years. Most recently, Apple's senior vice president of design Jony Ive teamed up with designer Marc Newson to create a range of products to benefit Product (RED), including a one-of-a-kind red Mac Pro. The duo raised over $13 million, adding to the $65 million Apple has raised for Product (RED) over the last several years.

    Article Link: Square Teams Up With Product (RED) for Special Edition Reader to Fight AIDS
  2. macrumors member

    Jun 20, 2010
    Would be cool if .01% of all charges with that reader gets sent to RED!
  3. musika, Feb 19, 2014
    Last edited: Feb 19, 2014

    macrumors 65816


    Sep 2, 2010
    New York
    I love Square. This is awesome, though I do wonder who will buy it when the regular reader is available for free.
  4. macrumors 6502

    Jul 7, 2010
    The people who want to donate to Project (RED)? The same people who would have bought the million dollar earpod if they had a million dollars?
  5. macrumors member


    Mar 1, 2011
    Dallas, TX
    Does the card reader itself fight the disease? What odd wording in the title.
  6. macrumors 68020


    Nov 30, 2004
    Toronto, ON
    I will. It's a good cause and I like the limited edition (RED) version.
  7. macrumors regular


    Mar 18, 2012
    Gamma Quadrant
    Guilty! It's a good cause and I use my Square often. Also, I'm a sucker for RED. Just bought a red Nexus 5 on impulse.
  8. macrumors member

    May 21, 2010
    I love how magnetic card readers are big news, when the rest of the planet has moved on to chip or paypass/paywave. Looking forward to the USA catching up with the rest of us.
  9. macrumors 6502

    Sep 13, 2012
    But then square would actually be supporting the charity instead of just letting their customers make a donation.

    It's how they appear to be doing good without actually doing anything. Same goes for apple.
  10. macrumors 68000


    May 25, 2010
    Ohio, USA
    This is a good point. What will happen to square when people move onto new cards in 2015? I don't use my square that much anymore, but I will definitely get this. I love project red. Square really does help split costs with roommates too. I should get back into doing that.
  11. macrumors 65816

    Apr 24, 2010
    Yet here you are on an American website focusing on cutting edge products made by an American company. Looking forward to "the rest of you" catching up with the USA. :rolleyes:
  12. macrumors 68030


    Other than that special auction with those one-of-a-kind 'Ive/Newson' designs, Product Red items from Apple are priced the same as their 'identical' non-Product Red counterparts, and the percentage Apple donates, comes out of their margin. So it is Apple donating directly, rather than Apple making the consumer pay.
  13. macrumors member

    Feb 22, 2011
    United Kingdom
    What is the fascination with this Square company at MacRumors?

    It is just one of millions of iPhone/Mac accessories and yet everything they do seems to get covered by MacRumors, how many shares do you own in the company ?
  14. macrumors 6502

    Jan 11, 2011
    Why do you care?
  15. macrumors regular


    Nov 11, 2007
    London, UK
    Could it be that the USA is a leading country in some things, and a trailing country in others? It's not a black and white world y'know, real life is more fuzzy.

    When it comes to credit card technology and security in general, the USA really does have some catching up to do.
  16. macrumors 6502

    Sep 13, 2012
    Nope. They are donating profit. There is not cost to the company whatsoever. It is entirely up to the consumer to choose a red product and then the money goes to red. Apple offer nothing to red on their own.

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