Staples Associates Training to Support iPhone, iPad, and Mac Notebook Sales by Late March

Discussion in ' News Discussion' started by MacRumors, Mar 13, 2013.

  1. macrumors bot


    Apr 12, 2001

    Back in January, we noted that office supply chain Staples appeared to gearing up to begin selling Apple products in its U.S. stores for the first time. Staples employees confirmed the announcement several weeks later and late last month the company began selling Apple accessories in its U.S. online store.

    Apple accessories have already been making their way to some brick-and-mortar Staples stores, with our sources indicating that at least some locations will also be selling a broader range of products, including Macs, iPads, and iPhones.

    One source has now shared screenshots of training materials for Staples sales associates, revealing training modules addressing not only the Apple TV currently being offered Staples but also Mac notebooks, iPhones, and iPads. It is unclear if Mac desktops are not going to be carried by Staples or if perhaps those offerings will be limited to certain locations.

    Staples' curriculum description for iPhone 5 training reads:
    Notably, all of the training modules addressing Apple products carry completion due dates of March 26 or 27, suggesting that the rollout of those products to Staples stores is likely to occur very soon after.

    Staples operates over 1,500 retail stores in the United States, marking a significant expansion of Apple's distribution chain. The new outlet also offers an appealing channel for businesses that may already have billing accounts and other existing relationships with Staples for their office supply needs.

    Article Link: Staples Associates Training to Support iPhone, iPad, and Mac Notebook Sales by Late March
  2. macrumors 68020


    Aug 28, 2008
    Beverly, Massachusetts
  3. macrumors 68000


    Aug 15, 2011
    Not a "easy button" material...better learn your stuff! :D
  4. macrumors 6502a


    Oct 15, 2011
    I wonder if anyone ever failed those tests...

  5. macrumors 65816


    Aug 16, 2012
    Toronto, Canada.
  6. macrumors 68020

    Oct 14, 2011
    Darn you! <shakes fist in anger> lol
  7. macrumors newbie

    Jan 13, 2011
    Staples Associates more effective

    Staples associates become more effective, and engage users across all channels, by using a #CEM (consumer engagement-mobile) platform on Android and iOS devices:
  8. iPusch, Mar 13, 2013
    Last edited: Mar 13, 2013

    macrumors 6502


    May 30, 2012
    Manhattan, New York
  9. macrumors 6502a

    Mar 31, 2012
  10. macrumors G4

    Chupa Chupa

    Jul 16, 2002
    Ha. I think aquariums can train goldfish better than Staples does its employees. But lots of small biz have Staples accts so net good for Apple's bottom line. I doubt individuals will be attracted to buy Apple products from Staples so not much training really needed. Likely scenario is companies ordering in bulk.
  11. macrumors member

    Feb 9, 2010
  12. macrumors 6502

    Dec 8, 2011
    So, does this include instructions on not tying the HANDHELD Apple products to MOTION SENSING screamer theft deterrent cables?
  13. macrumors Pentium

    Jun 22, 2009
    But just remember - the iPhone is a PREMIER device
  14. macrumors member

    Aug 7, 2007
    This is frontpage news? Seriously?

    Man times must be hard!
  15. macrumors 68040

    May 15, 2007
    Sweet, I like Staples because of their 14 day return with no restocking fee. I have a Staples closer to me than Best Buy.
  16. macrumors 65816


    Mar 2, 2012
    Seattle, WA
    Shopping at Staples is like shopping at FYE for your entertainment.
    Over priced and lack of selection.
  17. macrumors 68040

    May 15, 2007
  18. macrumors 6502a

    Mar 24, 2010
    Staples is the worst. I got a gift card from for a return and you can't even use their gift cards online. Not to mention they never have stock of the item you want.
  19. macrumors 68040


    Jun 26, 2009
    Burpelson AFB
    Well, Staple's isn't great but there sure are a lot more of them than Apple stores. Getting more hands on access to the quality of MacBooks compared to Dell, Acer, etc. should make for more converts.
  20. macrumors 65816


    Jan 5, 2010
    Almost Rock Solid
    Haven't been to a Staples this year, but last time I went I saw some iPad clones on display.
    They had huge X-braces over them to prevent theft, going right across the screen.
    I can't imagine Apple letting their products be displayed like that by Staples or anyone else.
  21. macrumors 68020

    May 20, 2011
    Staples product training is an absolute joke. I speak from experience.
  22. macrumors 6502

    Dec 8, 2011
    I always assumed fye stood for "eff you everybody" in reference to changing corporate branding to evade following through on the Wall Lifetime Music Guarantee.


    Okay, that's actually worse than the motion sensing nuisance alarm that put me off my curiosity to try a Microsoft Surface at Staples.


    They're a very rigid and inflexible conservative corporate entity. I had an interview for a job at a Staples once. The interviewing employee couldn't make eye contact. How professional and service like. They also told me I'd have to cut my hair. Pony tails on males goes against their corporate wage slave uniform. A few weeks later I heard similar stories about other conservative traits that continually shoot themselves in the foot in terms of customer experience and employment. It's like the corporate culture is one of an inability to think critically; certainly not creatively.

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