Steve Jobs' Authorized Biography Gets New Title

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jul 5, 2011.

  1. macrumors bot

    MacRumors

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    #1
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    The authorized biography of Steve Jobs, announced earlier this year and scheduled to be released by Simon & Schuster in March 2012, has a new title.

    According to Fortune, the old title, iSteve: The Book of Jobs, chosen by the publisher's publicity department, wasn't a favorite around author Walter Isaacson's household. Isaacson has succeeded in getting a new title approved:

    Steve Jobs by Walter Isaacson.​
    In 2010, it was first reported that Steve Jobs had agreed to participate in an authorized biography. The book is due on March 6th, 2012 and is already available for pre-order from Amazon.

    (Photo by Flickr/Joi Ito)

    Article Link: Steve Jobs' Authorized Biography Gets New Title
     
  2. macrumors 68040

    koobcamuk

    Joined:
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    #2
    Excellent. A much better name for an autobiography.
     
  3. macrumors regular

    Joined:
    Jul 3, 2007
    #3
    publicity stunt

    I smell a publicity stunt. It was never going to be called "iSteve: The Book of Jobs." The biblical innuendo was meant to shock and stir up some additional publicity.
     
  4. macrumors 68000

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    #4
    make it a free app store download
     
  5. macrumors G3

    AppleScruff1

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    #5
    I wonder when people will start lining up outside Barnes and Noble?
     
  6. Moderator

    840quadra

    Staff Member

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    #6
    Much better title, worth a bit more respect than the first proposal, though short.


    To be honest, that wouldn't surprise me either. Though Steve Jobs is a popular topic these days, even outside of Apple users, so I am sure it would sell well without the potential stunt.
     
  7. macrumors 603

    appleguy123

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    #7
    Why do that when we have Kindles and iPads?
     
  8. macrumors newbie

    Joined:
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    #8
    iSteve: The Book of Jobs FTW!
     
  9. macrumors 65816

    gorskiegangsta

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    #9
    Good, because iSteve would be Steve Wozniak.
     
  10. macrumors G3

    AppleScruff1

    Joined:
    Feb 10, 2011
    #10
    Because it would be more Apple-like to wait in line for a few days, after all, this is the messiahs autobiography, not just an iPad or iPhone.
     
  11. macrumors 65816

    haiggy

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    Ontario, Canada
    #11
    Just pre-ordered it! :D
     
  12. macrumors 68030

    Winni

    Joined:
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    Germany.
    #12
    Exactly. Why line up in front of a store when Apple and Amazon ship the device to your home - on the same day?

    That being said, the new book title is back to Earth, I like it.
     
  13. macrumors regular

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    #13
    I hope he talks about the importance of corporate tax breaks. I'd love to get his take on that.
     
  14. macrumors 65816

    kjs862

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    Jan 21, 2004
    #14
    much better!
     
  15. macrumors 65816

    striker33

    Joined:
    Aug 6, 2010
    #15
    Why do that when we have torrents?

    I'm sure Steve won't mind missing out on a little cash not entering his 95ct gold lined wallet.
     
  16. macrumors 603

    scaredpoet

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    Apr 6, 2007
    #16
    They won't. They'll line up for iPads and buy it in the iBookstore. :)
     
  17. macrumors 68030

    .Andy

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    #17
    What an inspired new title. Deserving of the big bucks.
     
  18. macrumors G5

    AidenShaw

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    #18
    blasphemy

    I don't think the folks waiting for MacWorship to be ported to Apples would like that.... ;)
     
  19. macrumors 6502a

    HelveticaNeue

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    #19
    When I heard it was called iSteve: the Book of Jobs my first thought was "There's no way Steve is happy about this." I think Steve would like this title.
     
  20. macrumors 601

    Tilpots

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    #20
    That's a perfect picture for a caption contest!!! Here's mine:

    "What? Are these quadruple D's?"

    "Your holding it wrong, Baby."

    "And I said unto them, 'Let there be Apps,' and there were Apps."

    "iBall will be magical!"
     
  21. macrumors 68000

    TMar

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    #21
    FYI it's not an autobiography. It would be if Steve was writing it himself.
     
  22. macrumors 65816

    striker33

    Joined:
    Aug 6, 2010
    #22
    Or they'll buy an actual eReader that doesn't give you eyestrain, migraines, and isnt hard to read outside amongst other places. And probably the fact that the iPad battery is pathetic compared to things like the Kindle.

    They're ok for short reading spells, maybe for say magazines or newspapers, but for extended reading its just painful, especially with the weight of the thing.
     
  23. macrumors 6502a

    swarmster

    Joined:
    Jun 1, 2004
    #23
    Boo. While "iSteve" was dumb (who has ever called him that? And it kind of belittles his many pre-i accomplishments), I loved "The Book of Jobs". It was funny and of accurate tone.
     
  24. macrumors 6502

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    #24
    Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_1 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8G4 Safari/6533.18.5)

    "Steve Jobs: Definitely Not an *******"
     
  25. macrumors 6502a

    Joined:
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    Location:
    Canada
    #25
    Brilliant. So much better. iSteve was so lame. And using just his name and nothing else really speaks to Apple's austere aesthetic. Simple. Functional. Nothing there that doesn't need to be.
     

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