Rumors of an Apple television set have been circulating for years, but the company has repeatedly expressed doubts about the feasibility of entering the market. Steve Jobs himself noted that the current environment of "balkanized" cable operators controlling everything through their own set-top boxes makes it difficult to envision a go-to-market strategy for Apple. But Walter Isaacson's forthcoming biography of Jobs suggests that Apple may have developed a solution to those ideas, stoking optimism for an Apple-branded television set. Jobs' comments were revealed in an excerpt published by The Washington Post. The report notes that it is not clear what Jobs meant by having "cracked" the television problem, but it seems to focus on leveraging Apple's new iCloud service and potentially existing iTunes Store content, all within an easy-to-use television set. Article Link: Steve Jobs on an Apple Television Set: 'I Finally Cracked It'