Steve Jobs on Computer Animation as a Milestone for Film History, Before the Release of 'Toy Story'

Discussion in 'Mac Blog Discussion' started by MacRumors, Dec 14, 2012.

  1. macrumors bot

    MacRumors

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    Steve Jobs famously purchased Pixar from Lucasfilm for $10 million in 1986, selling the company to Disney 20 years later for $7.4 billion. In 1995, Pixar was ready to unveil its first feature film, Toy Story, which was also the first feature film composed entirely of computer-animated graphics. Before the film was released, Steve Jobs spoke at SIGGRAPH 95, a conference for those in the computer graphics industry.

    In his speech, the full video of which was discovered by Mashable, Jobs presciently compared computer-animated films to such game-changing breakthroughs as sound and Technicolor, even as Toy Story had yet to be released in theaters.
    Toy Story went on to become a blockbuster, taking in over $360 million at the box office and spawning sequels, spinoffs, and extensive merchandising as it garnered a prominent place in entertainment history.

    Before Toy Story, computer graphics were used for either short films or to augment live action movies with special effects. Since Toy Story, there has been a boom in the production of computer-animated films and less of the traditional hand-drawn animated films. In early November, Pixar Animation Studios named its main building in honor of Steve Jobs.

    Article Link: Steve Jobs on Computer Animation as a Milestone for Film History, Before the Release of 'Toy Story'
     
  2. macrumors 6502

    Joe-Diver

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    One of history's great acquisitions.
     
  3. macrumors 65816

    Tankmaze

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    the man got imagination and vision. george lucas won't be able to make pixar what it is today, thanks to steve...
     
  4. macrumors regular

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    Not to discredit Pixar's accomplishments (quite the opposite, I think they're the best filmmakers on the planet), but the Canadian TV series ReBoot, the first fully CGI television program, started airing a year before Toy Story premiered.
     
  5. macrumors member

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    The one and only great Steve Jobs, brilliant visionary who not only foresaw the future but understood the significance of each moment as it passed.

    Love you forever Steve. Can never thank you enough. Think you are already needed back here.
     
  6. macrumors 6502a

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    As it says in the story it was the first fully computer generated feature film. There had been many short films as well as the TV show you mention before it but Toy Story took all this to a new level. Steve Jobs bank rolled Pixar for many years spending a vast amount of money on developing the company to the point where it could produce something like Toy Story, in computer animation he saw a future in something that many of the big players thought was a complete wast of time.
     
  7. macrumors 68020

    jayducharme

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    Great clip. Strange how Jobs keeps referring to CGI as "synthetic," making computer animation sound somehow inferior. But his pride is really evident.
     
  8. macrumors regular

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    Certainly, and it was not my intention to argue anything, and I apologize if it seemed that way, I just wanted to add an oft-overlooked important production in the history of CG.
     
  9. macrumors 6502a

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    nice to see, that he had to learn how to speak in front of an audience too. far away from the steve that showed us the the first iphone and stuff.
     
  10. macrumors 68030

    mdelvecchio

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    a tv show isnt cinema. jobs was referring to filmmaking. different beasts...
     
  11. macrumors 6502a

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    From a historical context the first computer generated film was actually a 10 minute short made in 1967. Although only consisting of a simple line drawing of a humming bird I'm amazed that computers were able to produce anything like that back then.
     
  12. macrumors 65816

    SockRolid

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    Theater is life.
    Cinema is art.
    Television is furniture.
    - Author unknown
     
  13. macrumors regular

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    This is a perfect example of what made Steve Jobs a genius. He understood the implications of every step taken. He saw the future before the rest of us imagined it.
     
  14. macrumors member

    MacLawyer

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    If we had Google back then, they would come out with Google Animation (quickly thrown together stick animations) and claim they invented it.
     
  15. macrumors member

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    yeah but check out the 70s porn 'stache look those guys are sporting.
     
  16. macrumors 6502a

    SnowLeopard OSX

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    I'm an avid Pixar fan -- this is brilliant.

    Thanks for posting this.
     
  17. macrumors 6502a

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    It depends on the linguistic baggage you bring with you. http://dictionary.reference.com/browse/synthesis

    Speaking to that audience? I doubt a person in the room thought computer-synthesis was inferior in any way, other than to the extent that it was not yet as good as they could imagine.

    The word was hijacked, as was "artificial." ("Art" is cool, but "artificial" is not? What's that all about?) But all of language is man-made, so we use (or abuse) a human creation to denigrate other human creations.

    Compliment or slur? It's often just a matter of context and/or tone of voice.
     
  18. SeanMcg, Dec 14, 2012
    Last edited: Dec 14, 2012

    macrumors 6502

    SeanMcg

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    #18
    I wholeheartedly agree. Synthetic just means created and/or created from nothing, as opposed to capturing something that exists (actors, locations and sets), and that is clearly Steve's meaning in this presentation.
     
  19. macrumors 604

    LimeiBook86

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    #19
    This is a very cool video! :D

    Is there an exact date to when his speech was given? I noticed some very minor soundtrack and dialog changes in the clips they showed... I'm guessing the soundtrack was still being worked on. :)
     
  20. macrumors regular

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    Yeah, it was August 1995, so about 3 months before the film was in theaters.
     
  21. macrumors 6502a

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    Sorry dude...but credit where credit is due. If it wasn't for George Lucas and ILM, we wouldn't have those magical cgi we have now.

    The first major revolution was Terminator2: Judgement Day. Read about that before you discredit ILM and bow to the Steve.
     
  22. macrumors 65816

    Tankmaze

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    fair enough. cheers for that
     
  23. SeanMcg, Dec 15, 2012
    Last edited: Dec 17, 2012

    macrumors 6502

    SeanMcg

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    #23
    In the clip, Steve does give Terminator its due, and references it as a landmark. However, I think there is some merit to saying that the unit that became Pixar wouldn't have accomplished what it did, when it did, under Lucas. The fact that he sold the unit to Jobs shows, on the surface, that he had a different idea for it. This not to say that we wouldn't have had a fully CGI feature film eventually, but I don't see Lucas as the one who would have done it.
     
  24. macrumors 68000

    davidjearly

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    #24
    The World of technology misses Steve. I miss Steve.

    And no, I didn't know him. I'm just stating my opinion that the World is a less exciting place without Steve.
     
  25. macrumors 6502a

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    If only he knew how important television would become... maybe then he wouldn't be "unknown."
     

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