Summer of the Mac ?? (merged the two threads)

Discussion in 'Current Events' started by tuxnduke, May 21, 2003.

  1. macrumors newbie

    Joined:
    May 14, 2003
    Location:
    Germany
    #1
    Just found the following article:

    http://www.businessweek.com/technology/content/may2003/tc20030521_2871_tc056.htm

    BusinessWeek means, that this could be the summer
    of the mac. The ppc 970 is mentioned here as well.
     
  2. macrumors member

    Joined:
    May 9, 2003
    Location:
    uk
    #2
    Summer of the Mac ??

    I came across an extremely upbeat article on Buisness Week Online, which talks about the future of Apple. The author suggests that this may be the Summer of the Mac, what with the development of a new chip for Apple having been confirmed by IBM, the iTMS, iPod and the upcoming Quark. All this should hopefully lead to the reinvigoration of Apple. The author suggests that people have lost intrest in the Powermac line what with Intels chips outpacing the advanced PowerPc architecture.

    Grab the article here: http://www.businessweek.com/technology/content/may2003/tc20030521_2871_tc056.htm

    What do you guys think? Will this be the "Summer of the Mac"!!!!

    I sure as hell hope so,

    astray
     
  3. macrumors 6502

    Joined:
    Oct 25, 2001
    Location:
    Netherlands
    #3
    I think it is going to be the decade of the Mac ;)
     
  4. macrumors 65816

    maradong

    Joined:
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    Location:
    Luxembourg
    #4
    sounds really interesting.
    i really hope it will be the summer of the macs. but i rather think it wil become the winter of the mac :D
     
  5. macrumors 65816

    maradong

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    Luxembourg
    #5
  6. thread starter macrumors newbie

    Joined:
    May 14, 2003
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    #6
  7. Moderator emeritus

    Mr. Anderson

    Joined:
    Nov 1, 2001
    Location:
    VA
    #7
    Sounds good - lets see it happen :D

    One thing in the article which doesn't go into depth, but really has me curious -

    'Finally, the creative markets in advertising and media should begin to rebound in the summer, which will allow media and advertising companies to proceed with long-postponed hardware upgrades.'

    Anyone know why this would be the case?

    D
     
  8. macrumors G3

    Joined:
    Mar 9, 2002
    #8
    heh-heh yep... ;) :p :p

    Interesting article.... I love this quote though...

    Wicked!!
     
  9. macrumors 68030

    britboy

    Joined:
    Nov 4, 2001
    Location:
    Kent, UK
    #9

    Perhaps because the long-awaited 970 is going to make an appearence, shrinking rendering times, and increasing productivity ;)
     
  10. Moderator emeritus

    Mr. Anderson

    Joined:
    Nov 1, 2001
    Location:
    VA
    #10
    I don't think a new machine would provide the umph to get the industry up and going. Plenty of companies use multiple platforms, so lowering rendering time is only a small part of the process of creating something (if we're talking DV/3D animation). If won't have that much effect on web based stuff - my flash site now compiles in 3 secs instead of 15.....

    D
     
  11. macrumors 68040

    tazo

    Joined:
    Apr 6, 2003
    Location:
    Pacific Northwest, Seattle, WA actually
    #11
    well right now I have 200 dollars saved for something. Maybe Apple will make some idevice that is worth buying, who knows.
     
  12. macrumors regular

    Joined:
    Feb 6, 2001
    Location:
    North Side Of Itchy Town
    #12
    My sister works in advertising in NY and i'm sure she mentioned that since 9/11 spending in the media/advertising industry was not exactly put on hold, but more held back - maybe now they feel the market is mature enough to put more funding into cross media projects - particularly as DV (FCP/DVXpress) has become a more acceptable medium, and the 'threat' of terrorism has died down slightly.

    I could be wrong, but it seems like a viable reason for that statement.
     
  13. macrumors 68040

    tazo

    Joined:
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    Pacific Northwest, Seattle, WA actually
    #13
    I don't know about in other parts of the world, but in the U.S. the terror alert was just raised to 'high'.
     
  14. Moderator emeritus

    Mr. Anderson

    Joined:
    Nov 1, 2001
    Location:
    VA
    #14
    Yeah - the police are back to checking trucks at National Airport. And there is all that talk about something happening soon - and there were those hijackers caught in Jeddah.

    But as for 9/11 - it truly has had an affect on a lot of things relating to marketing and tourism. Makes sense and it would be great to see a big push for new stuff since I do that sort of thing :D

    D
     
  15. macrumors regular

    Joined:
    Feb 6, 2001
    Location:
    North Side Of Itchy Town
    #15
    ok, the threat is still here/been reinforced within the last day or so, but the general push of the industry seems to been improving somewhat - i actually work in post-production and although only a small post-house (4 offline and one Symphony online) and we are getting increasingly busy by reducing our rates to keep this busy. Maybe there is a general concensus across this and other media industries in consolidating the types of media used, as we are getting an influx of DVCAM work in.
     
  16. macrumors P6

    wdlove

    Joined:
    Oct 20, 2002
    #16
    Here's to the decade of the Mac! The 970 may revolutionize the whole market finally!
     
  17. macrumors 68020

    bennetsaysargh

    Joined:
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    Location:
    New York
    #17
    i think that it will fall into fall of the mac with the release of PANTHER!
    WOOT!
     
  18. macrumors 68040

    tazo

    Joined:
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    Location:
    Pacific Northwest, Seattle, WA actually
    #18
    I don't know about the local airport, SeaTac or SEA, but last time I was there a like 1.5 mo. ago they were still checking each car.
     
  19. macrumors 68020

    bennetsaysargh

    Joined:
    Jan 20, 2003
    Location:
    New York
    #19
    i hope that the terror threat level goes down, because that obviously means that there is less chance of an event happenin in the city, and my dad is a cop in the city. it really scares me sometimes.
     
  20. Sol
    macrumors 68000

    Sol

    Joined:
    Jan 14, 2003
    Location:
    Australia
    #20
    Terrorism not the answer to everything

    Why would advertising be held back after September the 11th? Since then people have been glued to their televisions, what with Anthrax, two wars, a mysterious sniper and SARS. Television, radio, newspapers and magazines are businesses that survive on advertising dollars and for the last one and a half years they would be making a killing. In short, fear sells.

    Now, to get back to the original topic of this thread, the Business Week article was a good read and the author will hopefully be proven right. While all the Mac Doomsayers are repeatedly pointing out the MHz gap this guy did some research and reminded everyone that (a) the Apple Music Store is doing well so far, (b) Quark XPress is on the way and (c) 970-based Macs are on the way too. Nothing new in there but he does make a compelling argument why late-2003 might be The Summer Of Mac.

    My only concern is that when it has everything going its way, Apple often becomes its own worse enemy. Look at the Cube as a good example of Apple shooting itself on the foot by creating a computer anyone would want and pricing it so that no-one can afford it. Hopefully Apple will not only exceed our expectations with its new computers (and devices) but also learn from its past mistakes regarding marketing and pricing.
     
  21. macrumors 6502

    Joined:
    Apr 7, 2002
    Location:
    Commerce Township
    #21
    <on topic> I think that this year marks the beginning of the rise of the Mac platform. MacOS X this year will finally be a fully mature OS and with new hardware and OS X having tons of developers... Apples attractive computer lineup... music store/iPod... the PowerPC 970... Panther... All Apple needs is advertising to show the people what MacOS X and the Mac is all about. </on topic>
     
  22. macrumors 603

    OutThere

    Joined:
    Dec 19, 2002
    Location:
    NYC
    #22
    Hope for a summer of the Mac, a good time to buy a computer (for me) and a good time for Apple to overtake the PC market (Longhorn a long way off, XP getting stale as M$ waits for Longhorn, Apple coming out with new stuff every ~3 months)
     
  23. macrumors 68020

    bennetsaysargh

    Joined:
    Jan 20, 2003
    Location:
    New York
    #23
    people are comparing panther and loghorn. loghorn won't be out untill 2005 i think, and panther if not august, then then and of 2003. this would give time M$ to catch up and put in OS X features that they can't think of for themselves. by the time loghorn comes out, panther will be almost obsolete, so let them compare loghorn and panther because when loghorn comes, we'll have 10.5!
     
  24. macrumors P6

    wdlove

    Joined:
    Oct 20, 2002
    #24
    I so much agree with you. Feeling very positive about this summer. Just think we will know the answer in a month. On the WWDC site is says that Apple will introduce the next platform and preview Panther! :cool: Gates will be sitting by and we will have updates in '03, '04, & '05 before his cheese is avialable if then!
     
  25. macrumors newbie

    Joined:
    May 22, 2003
    Location:
    Tampa Florida
    #25
    <off topic>
    I do 3D annimation for an advertising firm out of Tampa, FL now. As of 9/11 things did close up for quite some time.

    You do have a good point, people have been stuck to their TV's more than ever however it's been more to the new channels than ever.

    Furthermore, our company specifically does 3D annimation for MegaTrons/JumboTrons and bilboards...

    By more people watching TV and going out to Pro Stadiums less and reading normal magazines even less than they were two years ago (seems odd but numbers say it's true) the advertising, at least from our point of view and those down here that we're associated with, has slumped.

    However things are turning around... we're highering 2 new people again because our demand and those of our competitors also is starting to pick up again because companies are starting to feel safe again and are becoming less centralized (sp?) and putting out more money into fellow businesses.

    Don't know if that helps any... my thoughts were kind of jumbled...

    ~Jocko

    </off topic>
     

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