Many sites picked up on the buzz that Apple might have a special ad lined up for this year's Super Bowl -- the championship football game of the National Football League in the United States. However, the only source of this news is a single TorontoSun report which claimed that Apple would have a "special" announcement during a Super Bowl commercial. The report was tied to claims that the Beatles would begin digital distribution of their music through iTunes. Super Bowl advertisements, at $2.5 million for a 30 second spot, frequently generate as much hype as the game itself. Apple holds a notorious place in Super Bowl advertising history with their 1984 commercial which announced the original Macintosh. The Super Bowl begins at 6pm EST, February 4th (Sunday).