Swatch CEO Says iWatch Isn't the Next Revolution

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Mar 6, 2013.

  1. macrumors bot

    MacRumors

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    Swatch CEO Nick Hayek does not believe that the a potential iWatch could replace the iPhone, reports Bloomberg. At a press conference in Grenchen, Switzerland, Hayek implied that an Apple smart watch would be a flop because of its small display size.
    Hayek also mentioned that consumers buy watches as a fashion item and prefer versatility, a statement that may be off base considering the current popularity of smart watches like the Pebble.

    Swatch used to sell its own version of a smart watch through a partnership with Microsoft. The Swatch Paparazzi offered users news headlines, sports, weather, horoscopes, and stock quotes.

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    The company has been in contact with Apple for several years, said Hayek, speaking about "materials for products and so-called energy harvesting technology that would generate energy from physical movement."

    There are no concrete hints on what Apple's iWatch might look like, but a patent application suggests that Apple might be considering a wraparound design with a touchscreen and a flexible glass display. The watch is rumored to run the full version of iOS, but a release date remains unclear.

    Article Link: Swatch CEO Says iWatch Isn't the Next Revolution
     
  2. macrumors 6502

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    #2
    What? Who said it was supposed to replace the iPhone? Jeez. :rolleyes:
     
  3. macrumors 6502a

    arcite

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    #3
    Oh I get it! So Swatch and Microsoft couldn't make a successful iWatch which means....Apple's efforts are doomed? Right.... :rolleyes:
     
  4. macrumors 6502

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    #4
    Last time some guy said so (many guys actually) … didn't end well for their respective companies.
     
  5. macrumors 65816

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    #5
    Just like in 2006 when palm said apple had no chance to be successful with a phone.
     
  6. macrumors member

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    #6
    There is a pun in there somewhere
     
  7. macrumors newbie

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    #7
    I think the CEO is missing the point. I don't believe the iWatch is supposed to replace the iPhone, but instead complement the iPhone.
     
  8. macrumors 6502

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    #8
    Famous last words?
     
  9. macrumors 68030

    G51989

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    #9
    Of course it can't replace a phone. Its a watch. Will never be able to do what a smartphone can.

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    You think Swatch is going anywhere? They're the largest watch company in the world, and they make some of the best watchs in the world. I highly doubt they'll go anywhere.
     
  10. macrumors regular

    AppleGuesser

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    #10
    Wow, so many people are beating me to this :) I was thinking the same thing.


    Right on! :apple:
     
  11. macrumors 6502a

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    #11
    Here's the problem with this guy's analysis. They tried it, probably with poor implementation and lack of the killer app (where's email?), cluttered with bs (horoscopes?!), and it didn't pan out. So therefore, Apple couldn't do any better.
     
  12. macrumors 68030

    G51989

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    #12
    Yes...I'm sure Apple will kill off the worlds largest watch company that makes some of the best watches in the world...I'm sure people will trade in a swatch for an iWatch :rolleyes:
     
  13. macrumors 6502a

    arcite

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    #13
    Palm who?

    I joke. I actually owned a Visor back in the day. Have it stashed in a drawer somewhere. Oh the glories of a 2bit black and white pressure sensitive screen! But it did play a mean game of drug wars.
     
  14. macrumors 6502

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    #14
    Watch out! ;)
     
  15. macrumors regular

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    #15
    This bodes well for Apple stock, if its competitors are underestimating them again!

    Of course it wouldn't 1 for 1 replace the phone, dummy. But I'd rather have a watch (for simple interactions, and the communications) and a tablet (for more detailed content) that work well together, than a phone.

    Really, smart phones are kind of occupying that "netbook" place right now. We want to be continually connected, but the phone screens are awkward. Watch and tablet is a good model, IMO.
     
  16. macrumors 6502a

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    #16
    Not sure if there was sarcasm or not but one word... "Nokia"
     
  17. macrumors 68020

    pgiguere1

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    #17
    Like Apple wanted to cannibalize their main source of profits...
     
  18. macrumors 6502

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    #18
    I don't recall anyone ever saying an iWatch would replace iPhones. As an accessory, I would definitely be open to seeing what the watch is capable of, however.

    To assume it will flop without even knowing what it will look like and what it will do is incredibly asinine. It only opens him up to humility in the long run.
     
  19. macrumors 6502a

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    #19
    its going to be a small revolution, but more like "geeky revolution" for geeks. Normal everyday people use watch as a fashion extra/addon, and not usefulness.
     
  20. macrumors 68030

    baryon

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    #20
    I agree with Swatch, and I would also add that the iWatch would not be able to replace hybrid cars, either, so it's definitely not going to be a revolution. It also won't replace toasters, which is a shame. Come on Apple, it's time to innovate!
     
  21. macrumors 603

    troop231

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    #21
    "Samsung, you're not going to copy us on our Watch." ;)
     
  22. macrumors 6502a

    Mr Fusion

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    #22
    iWatch = iAmOutOfIdeas :rolleyes:

    What's the next big thing Apple? A watch and a TV aren't it.
     
  23. macrumors 6502

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    #23
    What did normal everyday people use their phones for prior to the smartphone?
     
  24. macrumors 6502

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    #24
    Oh yeah, just like 5 years ago with phones. I'm not saying this will be the case, but if history taught you anything ...
     
  25. macrumors 6502

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    #25
    Please enlighten us as to what this watch and TV do. Since you seem to know that Apple cannot possibly improve on the current offerings. :rolleyes:
     

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