T-Mobile Launches New Ad Calling AT&T's 'Next' Upgrade Program 'Calculating, Sneaky, and Underhanded'

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jul 23, 2013.

  1. macrumors bot

    MacRumors

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    Following the introduction of T-Mobile's "Jump" and AT&T's "Next" early upgrade programs, T-Mobile has launched a new anti-AT&T ad campaign that calls the company's Next policies "calculating, sneaky, and underhanded," reports AllThingsD.

    First introduced last week, Next is AT&T's answer to Jump, a T-Mobile program that allows users to upgrade their phones at regular intervals with a $10 monthly fee. Like Jump, Next provides AT&T users with an option to upgrade their phones more frequently, but its $32.50 monthly charge is on top of standard monthly fees, ultimately causing customers to pay double for their devices.

    A comparison of the two plans reveals that a T-Mobile customer using Jump would pay $518 for a 16 GB iPhone 5 over the course of a year while a customer using Next would pay $630, a premium of $112. With both plans, customers have to trade in existing devices and pay the monthly fees in order to obtain an upgrade.

    T-Mobile CEO John Legere has been vocal about AT&T Next since its debut, releasing a number of tweets condemning the program. The company's newest ad includes a quote from The Verge that Legere highlighted last week: "AT&T's reaction to T-Mobile's transparency is to be more deceptive than ever."

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    Verizon has also introduced an upgrade program called "Edge," which shares similarities with AT&T's Next program. A 16 GB iPhone 5 costs $565 on the plan. According to T-Mobile marketing chief Mike Sievert, Verizon will be targeted in ads set to run later this week.

    "There are real and material differences between what we are doing and the so-called upgrade programs that AT&T and Verizon are doing," he said.

    T-Mobile and AT&T have an ongoing feud that originally began in 2011 after AT&T was unable to purchase the T-Mobile network due to objections from the Federal Communications Commission and the Department of Justice.

    Tensions ramped up in January after Legere called the AT&T network "crap," leading to an advertising war between the two companies as T-Mobile unveiled its "Un-Carrier" policies, designed to decouple device fees from service fees.

    Article Link: T-Mobile Launches New Ad Calling AT&T's 'Next' Upgrade Program 'Calculating, Sneaky, and Underhanded'
     
  2. macrumors 6502a

    TheShinyMac

    Joined:
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    #2
    AT&T has really been horrible recently for me,

    Noticeably slower, crappy support, all while being with them for years!
     
  3. macrumors 6502a

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  4. macrumors regular

    Joined:
    Jun 9, 2009
    #4
    Because attacking your competition in the media looks really good to consumers.

    I'd shy away from them just because of their ad stance.
     
  5. macrumors 6502a

    Joined:
    Oct 7, 2010
    #5
    AT&T has never turned down the opportunity to screw their customers.

    You must be new.
     
  6. macrumors 68040

    tigres

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    #6
    I am really really liking T-mobile. Like the bully on the playground is starting to see some troups gathering to kick his ass back finally.
     
  7. bedifferent, Jul 23, 2013
    Last edited: Jul 23, 2013

    macrumors 603

    bedifferent

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    #7
    This **** is turning into an episode out of "Melrose Place." Aaron Spelling would be proud.
     

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  8. macrumors 65816

    Caliber26

    Joined:
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    Location:
    Orlando, FL
    #8
    I've owned every iPhone since the 2nd-generation but this year I will not upgrade regardless of what "incentive" these companies are offering. I signed up for a new 2-year agreement last September, when I got the iPhone 5, but I don't want to pay a penny more to AT&T (on top of the phone subsidy) for an iPhone 5S. I'll gladly sit this one out and wait for an iPhone 6 and not pay ridiculous fees.
     
  9. macrumors 68000

    sonicrobby

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    New Orleans
  10. macrumors 6502a

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    Rockland/Manhattan/Bay Area
  11. macrumors 6502

    Joined:
    Jun 15, 2011
    #11
    T-mobile would be a lot more enticing if their coverage wasn't so terrible where I live, and if I actually felt the need to upgrade my phone more often than once every two years.
     
  12. macrumors 68020

    Joined:
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    #12
    Go T-Mo

    The little guy is giving AT&T a run for its money lol :D
     
  13. macrumors 68040

    KdParker

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    #13
    I hope Verizon and AT&T both bring down the cost of these plans and/or reduce the data plans cost with the plan.

    So how I doubt that will happen.
     
  14. macrumors member

    Joined:
    Nov 25, 2011
    #14
    When my contract expires w/ AT&T this year, I am moving to T-mobile...

    AT&T is truly a greedy corp, not that all companies aren't but AT&T is truly the worst of the worst.
     
  15. macrumors 6502

    Joined:
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    #15
    Paying that much and still having to turn in the phone is a deal breaker on any network.
     
  16. macrumors 6502

    Joined:
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    #16
    In most cases I would agree with you. I've been a happy AT&T customer for years (I know, SHOCKING!) but they really do deserve to be called out on their Next program.
     
  17. macrumors 68000

    Joined:
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    #17
    Wait so you have to pay $630 for an iphone 5 AND then you have to trade it in at the end of the year? Seriously? That is absurd
     
  18. macrumors 6502

    Joined:
    Jul 16, 2013
    #18
    I'm liking T-Mobile's attitude more and more as time goes by. If I can be convinced their network is in good shape, I may just switch to them next year when my contract with AT&T expires.

    A bold new approach to data usage would seal the deal. My proposal: drop bandwidth-based data plans and go with unlimited data with priority-based throttling. Based on your amount of usage, the system could throttle your bandwidth on as as-needed basis during peak times, while giving you essentially unlimited unthrottled use during non-peak times. I mean, why should data transmitted over a virtually empty network at, say 4am be treated the same as heavy usage time during the middle of the day?

    With such a scheme, those who make the heaviest use during peak times would see their speeds throttled accordingly to give other folks a chance, but be perfectly free to go with heavy use in light periods. True power users could pay for a premium level of service that increases their base priority or limits the amount of throttling they can be subject to.

    It's simpler and fairer for the customer, and there's no reason this can't be built into any kind of modern computing system.
     
  19. macrumors newbie

    Joined:
    Jul 23, 2013
    #19
    Had AT&T for a year after the iPhone 4 came out. Went back to Verizon once they got the iPhone. AT&T is seriously that bad.
     
  20. jahsavi, Jul 23, 2013
    Last edited: Jul 23, 2013

    macrumors member

    jahsavi

    Joined:
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    #20
    I'm recently engaged and will have to start my own family plan soon when I'm free of contact in less than a year. I will be considering T-MOBILE or the StraitTalk network (which is basically t-mobile)..
     
  21. macrumors regular

    Joined:
    Oct 2, 2004
    #21
    That just proves you don't know anything about advertising. Were you just born yesterday?
     
  22. macrumors 6502a

    Joined:
    Jan 27, 2005
    #22
    Sounds good in a Utopian world but this is AT&T we're talking about. They'd throttle everyone just to save bandwidth. Their "algorithm" would be a trade secret so no one could technically pin it on them.
     
  23. pk7, Jul 23, 2013
    Last edited: Jul 23, 2013

    pk7
    macrumors 6502

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    #23
    They speak the truth, the whole truth, and nothing but the truth.

    That being said, T-Mobile isn't always the cream of the crop either.
     
  24. macrumors 6502a

    Joined:
    Oct 5, 2011
    Location:
    Southern California
    #24
    It's nice to be grandfathered from the Unlimited data plans. :p
     
  25. macrumors 6502

    Joined:
    Jun 16, 2009
    Location:
    Cox's Creek, KY
    #25
    I'm jumping ship too, I'll take somewhat spotty service(in my area) versus a higher bill for no real reason. Also don't want to give anymore money to AT&T and their garbage they keep spitting out.

    Also my service has been iffy lately with them, sometimes I can have 5 bars of "4g" and can't even get on Facebook or load a webpage in a rural area.
     

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