T-Mobile USA Launches Effort to Attract 'Bring Your Own iPhone' Customers

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Sep 10, 2012.

  1. macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    While T-Mobile USA is preparing to refresh its employee training on "selling against the iPhone" later this month as Apple rolls out the iPhone 5, the carrier is also seeking to embrace those who already own an unlocked iPhone. T-Mobile today announced a new "Bring Your Own iPhone" initiative including demo iPhone units in its stores, new apps, and enhanced staff training to help iPhone owners get up and running on the only one of the four major U.S. carriers to not officially offer the iPhone for sale.
    [​IMG]


    iPhone users on T-Mobile USA have long been limited to the carrier's slower 2G network due to incompatibilities between the iPhone and T-Mobile's 3G network, but the carrier has been working hard to refarm its spectrum to bring advanced 4G HSPA+ speeds to the iPhone and other devices. With that refarmed spectrum showing up in more and more markets, T-Mobile is touting the increased speed iPhone users will see on this network compared to AT&T.
    T-Mobile is also touting significant savings for customers bringing their devices over from AT&T, noting that its $69.99/month Unlimited Talk, Text and Data plan is $50 cheaper than a plan from AT&T offering unlimited talk and text and 5 GB of data.

    Article Link: T-Mobile USA Launches Effort to Attract 'Bring Your Own iPhone' Customers
     
  2. macrumors member

    Joined:
    Mar 11, 2011
    Location:
    London, UK
  3. macrumors 68020

    Joined:
    Nov 15, 2011
  4. Guest

    Joined:
    May 8, 2008
    #4
    I would be mildly interested when/ if they bring 4G/LTE to my area and announce costs.
     
  5. macrumors G4

    Joined:
    Oct 23, 2010
    #5
    Why not take the release of the iPhone as an opportunity to announce that you'll be carrying the iPhone instead? It will be a hard sell to convince people to purchase an unlocked iPhone for $649 upfront, and there aren't many iPhone 4S models that are out of contract.
     
  6. macrumors 603

    nfl46

    Joined:
    Oct 5, 2008
  7. macrumors 6502

    Joined:
    Mar 24, 2010
    Location:
    Hawaii
    #7
    Ok I'm sold!!! But how long is there rate gonna last???? It's cheap but I foresee them raising their fee :(
     
  8. nick_elt, Sep 10, 2012
    Last edited: Sep 10, 2012

    macrumors 68000

    nick_elt

    Joined:
    Oct 28, 2011
  9. macrumors 6502

    Joined:
    Mar 9, 2007
    #9
    Their even better plan is the 100min/5GB for $30/mo.
     
  10. macrumors 65816

    TouchMint.com

    Joined:
    May 25, 2012
    Location:
    Phoenix
    #10
    If you buy an iphone for full price will it come unlocked? I currently have an ATT contract but only for about 6 more months. How possible will it be for me to use att for the last 6 months of my contract and then go somewhere else with my phone?
     
  11. macrumors 6502a

    iEnvy

    Joined:
    Jun 25, 2010
    Location:
    DFW
    #11
    I'm all for carrier diversity but T-Mobile just seems desperate. Their commercials are already annoying
     
  12. macrumors 6502

    Joined:
    Jul 16, 2002
    Location:
    New York City
    #12
    Respect to T-Mobile as they're doing everything possible to align with AT&T's frequencies, and stay competitive. They've had such a limited amount of spectrum to work with, but they've deployed ALL of their licences (unlike AT&T that's squatting on tons of spectrum), and their HSPA+ outperforms AT&T's here in NYC by order of magnitude! Also, next year their LTE will align with AT&T's band 4 AWS, so the iPhone will be LTE compatible with T-Mobile out of the box.

    And btw, T-Mobile HSPA+ on PCS is actually on in parts of NYC:

    [​IMG]
     
  13. macrumors 65816

    Joined:
    Oct 19, 2007
    #13
    Sorry, but you guys screaming desperation just don't get it.

    I'm happy TMo is doing this. Why? COMPETITION. The more pressure they put on other carriers to lower their rates the better we are off as consumers.
     
  14. macrumors regular

    Joined:
    Feb 19, 2010
    #14
    Maybe the 4S will work well with their network, but the performance I get with my iPhone 4 on T-mobile right now is piss poor.
     
  15. macrumors 603

    chrmjenkins

    Joined:
    Oct 29, 2007
    Location:
    CA
    #15
    They're doing everything short of offering bill credits to customers who bring their own iphone and sign up for a two year contract. (which I think they should do IMO).
     
  16. macrumors 6502

    Joined:
    Mar 24, 2010
    Location:
    Hawaii
  17. macrumors 604

    bushido

    Joined:
    Mar 26, 2008
    Location:
    Germany
  18. macrumors G4

    Joined:
    Jan 5, 2006
    Location:
    Redondo Beach, California
    #18

    But as these phones DO come off contract, T-Moble can provide air-time for them. It is a good long-term business idea. Their iPhone business will ramp up slow so they will be able to handle it. Slow ramp up might be a good idea for technical reasons.

    Without having to hide a loan for a $650 phone in the contract t-moble can offer a lower price. People always seem to forget that airtime contracts always include a hidden high interest rate loan. t-moble will not need to hide those payments and can under cut the others.
     
  19. macrumors 6502a

    Joined:
    Aug 12, 2009
    #19
    If I could use my iPhone on their $35/mo prepaid unlimited text & 4G (100 minutes talk) I'd do it all day long. I never talk on my phone anyway.
     
  20. macrumors 6502

    Joined:
    Jul 6, 2009
    #20
    That would get my attention.
     
  21. macrumors regular

    Joined:
    Jan 25, 2007
  22. macrumors member

    Joined:
    Jun 25, 2008
    #22
    I am hoping that Apple will announce unlocked iPhone 5 on Wednesday along with carrier subsidized model. I will be willing to pay for that and switch to T-mobile the second 4G/LTE comes to Houston!
     
  23. Mal
    macrumors 603

    Mal

    Joined:
    Jan 6, 2002
    Location:
    Orlando
    #23
    This is great. They are attracting AT&T customers without even having to sell them a new handset (meaning they reap more of the profit immediately instead of paying the subsidy to the handset manufacturer first).

    I've been a T-Mobile customer for 10+ years, and never been dissatisfied with their service (occasionally with the coverage, but it's been vastly improved over the last ~5 years). I currently have a crap Samsung phone, but as soon as I can reasonably afford to get an iPhone I'm going to, and I'll be just about the last in my family to do so (ironic, since I'm the Apple tech in the family, although my little brother works for Apple directly). Most of my family is also on T-Mobile and uses iPhones, and since they picked up officially unlocked ones instead of jailbroken ones, I haven't received hardly any calls asking for help. The iPhone on T-Mobile is the best setup, except for the lack of a subsidy since they don't sell it directly.

    jW
     
  24. macrumors 6502

    HangmanSwingset

    Joined:
    Feb 28, 2011
    Location:
    Everett, WA
    #24
    I switched to T-Mobile around the 19th of last month.
    Sucks that I'm on EDGE right now, but it gives me just enough speed to stream 107.7 the End.
    Plus with 3G coming soon, things are only going to get better.
    $30/month for 100 minutes, unlimited messaging, and unlimited data is pretty amazing, even if it's only the first 5GB at 3G/4G speeds.
     
  25. macrumors regular

    Joined:
    Jun 7, 2012
    #25
    when is the 1900 network gonna be deployed in Los Angeles
     

Share This Page