T-Mobile's 'Un-Carrier 4.0' Initiative Offers Up to $350 Per Line to Switch Carriers

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jan 8, 2014.

  1. macrumors bot

    MacRumors

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    T-Mobile today announced its Un-Carrier 4.0 initiative, which will see the company offering to pay up to $350 in early termination fees for individuals and families (up to five lines) who switch from AT&T, Sprint, or Verizon to T-Mobile. Coupled with phone trade-ins, customers can receive up to $650 per line to change carriers.
    Beginning tomorrow, customers who hand in eligible AT&T, Verizon, or Sprint devices at a participating T-Mobile location will receive an instant credit of up to $300 based on the value of the phone.

    After purchasing a new device from T-Mobile, customers can send the final bill (with early termination fees) from their previous carriers to T-Mobile and the company will send an additional payment of up to $350 per line to pay those fees (actual fee paid is based on the early termination cost) in the form of a prepaid MasterCard.

    [​IMG]
    Trading in an old phone, purchasing a new T-Mobile phone, porting a phone number, and signing up for a new T-Mobile plan are all required to quality for T-Mobile's new program.

    Earlier this month, AT&T also announced plans to offer up to $450 in credits for customers switching from T-Mobile to AT&T. The company pays up to $250 for the trade-in of a current smartphone, plus an additional $200 for transferring wireless service.

    T-Mobile counts this as its fourth initiative to disrupt traditional mobile service. The first came in March when the company unveiled its "Un-Carrier" plans that uncoupled device costs from service costs, while the second and third initiatives included the company's Jump upgrade plan and its unlimited texting and 2G data in 100 countries.

    T-Mobile and competitor AT&T have been participating ongoing feud in 2013, which began after T-Mobile CEO John Legere called the AT&T network "crap." Most recently, AT&T threw John Legere out of a party hosted by the company at CES 2014.

    Article Link: T-Mobile's 'Un-Carrier 4.0' Initiative Offers Up to $350 Per Line to Switch Carriers
     
  2. macrumors 65816

    treyjustice

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  3. macrumors 65816

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  4. macrumors 6502a

    ZacNicholson

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    #4
    t mobile is trying really hard to get people to switch
     
  5. macrumors 68000

    MattMJB0188

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    #5
    All down for T-Mobile succeeding, but they need to fix the inconsistent HSPA data and upgrade EDGE to at least 3G. Why so much EDGE and GPRS in 2014, T-Mobile?

    Once they fix the swiss cheese coverage, they'll be a real threat to AT&T and Verizon.
     
  6. macrumors 6502

    Stewie

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    #6
    If only they had decent coverage in my area along with better US roaming I would switch back to T-Mobile. Sadly where I live and work coverage is not very good and if you travel at all you might as well forget about tmobile. 50MB of roaming data is pathetic.
     
  7. macrumors 6502

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    #7
    They threw him out of a party... come on, that is a bit harsh....
     
  8. macrumors 68020

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    #8
    $350 for families, that's it? What about incentives for individuals?
     
  9. macrumors 6502

    OneBagTravel

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  10. macrumors 6502

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    #10
    Bold.

    I love it.

    Wind is very aggressive price-wise in Canada - I wish they had the deep pockets (and built a larger, more stable network) to disrupt the collusion of the tri-opoly running the show here.

    Good for T-Mobile. Excellent.
     
  11. macrumors regular

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    #11
    why is everyone saying this is good / aggressive. I have an iPhone 5s from ATT and I'm not handing it over to TMobile for 350$. This would be an amazing deal if they just flat out paid your ETF fees for taking the leap and switching. However, they are paying you 350$ for your iPhone that you could sell on eBay for 500$

    Give me 350$ no questions asked to switch to you TMobile, and I will
     
  12. macrumors 68040

    Orlandoech

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    #12
    Wow... I just may cancel my VZ now... lol, even if Tmobile is inferior at the moment.
     
  13. macrumors 6502a

    BornAgainApple

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    #13
    Very tempted to take Mr. Legere up on his offer.
     
  14. macrumors 68040

    Orlandoech

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    #14
    Oh, I mis-read, I agree :(
     
  15. macrumors member

    LiquidSpikes

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    #15
    "Earlier this month, AT&T also announced plans to offer up to $450 in credits for customers switching from the carrier to T-Mobile."

    I think this is wrong, its supposed to say from T-Mobile to AT&T? right?
     
  16. macrumors 601

    OrangeSVTguy

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    #16
    Didn't tmobile just pick up a different lower frequency band off Verizon's network for a few billion? Sounds like their service will start to pick up as well.

    Let me keep my devices and pay any etf and I'd switch back.
     
  17. macrumors regular

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    #17
    Great to see a disruptor in the US carrier stranglehold.
     
  18. JAT
    macrumors 603

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  19. Editor

    jclo

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    #19
    Yep, thanks for catching that. Fixed.
     
  20. macrumors regular

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    #20
    Actually I think I misread... I'm an idiot... they give you 300$ for your phone and then an additional 350$ to switch. Gotcha. So 650$ total. Way better than when I thought but still I'd rather get 350$ to tell ATT goodbye and sell the phone on eBay
     
  21. macrumors 65816

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    #21
    They call it aggressive because T-Mobile pays $350 plus the value of your phone, up to $300. Almost $650 for switching. I think it's pretty aggressive.
     
  22. macrumors 603

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    #22

    you still have to pay the AT&T ETF first to get it unlocked

    this is not the best deal, but its pretty easy and not time consuming
     
  23. macrumors newbie

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    #23
    Uhm …

    The article from last Friday says this:

    This here article says this:

    The latter sounds far more funny but also rather unrealistic to me.
     
  24. macrumors 68030

    osofast240sx

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  25. macrumors 68040

    Orlandoech

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    #25
    I agree, except tell VZ goodbye.
     

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