Taco Bell Introducing Mobile Ordering Nationwide Later This Year

Discussion in 'iOS Blog Discussion' started by MacRumors, Feb 13, 2014.

  1. macrumors bot


    Apr 12, 2001

    Taco Bell is planning to roll out its mobile ordering platform nationwide later this year, according to a report from Nation's Restaurant News, an industry trade publication. Taco Bell has been developing its new mobile ordering app for two-and-a-half years, testing the platform at five stores in California.

    A number of other restaurants have supported mobile ordering, including Chipotle, as well as pizza restaurants including Domino's and Pizza Hut. However, a quick-serve restaurant like Taco Bell provides a different type of service with much less customization and customers that expect prompt turnaround on orders.

    The app will allow users to find their closest restaurant, display pricing specific to that location along with customized menu selections and more. Users will be able to use Taco Bell gift cards or stored credit cards, with orders flagged in the restaurant as from a mobile device. Then, the app determines the users' location to determine when they are near the restaurant and only then will it send the order to be prepared.

    Taco Bell told NRN that it expects young Millennials, its primary customer demographic, will embrace the mobile ordering platform. NRN claims that 74 percent of consumers aged 18 to 34 said they would order takeout/delivery on a mobile device, if it were available.

    According to Jenkins, Taco Bell's mobile lead, "Mobile is the biggest shift in QSR since the drive thru" and "if you can get 10 million people to download your app, you're putting a portal to Taco Bell in 10 million pockets."

    Taco Bell has an existing app, but the new mobile ordering is expected to roll out nationally later this year.

    Article Link: Taco Bell Introducing Mobile Ordering Nationwide Later This Year
  2. ZacNicholson, Feb 13, 2014
    Last edited: Feb 13, 2014

    macrumors 6502a


    Jun 25, 2011
    omg yes! now i don't have to drive stoned to get my favorite stoner meal!

    edit: its not delivery. looks like ill have to still drive stoned
  3. Guest

    Sky Blue

    Jan 8, 2005
    then how would you pick it up?
  4. macrumors 6502a

    May 27, 2009
    Perfect example of a response for a don't do drugs campaign. Clearly what you though you read in the article you clearly did not comprehend.
  5. macrumors 6502a


    Jun 25, 2011
    oh man. i thought it was delivery. i got too excited
  6. xizdun, Feb 13, 2014
    Last edited: Feb 13, 2014

    macrumors regular

    Nov 13, 2011
    Does this mean Taco Bell is going to hire (more/cheaper) non-English speaking staff that don't have to talk to the customers to take their orders? ;) :p

    Taco Bell's wages are already the lowest amongst fast-food chains in the country. I wouldn't be surprised if this was the real motive—cutting corners.

    Taco Bell Is The Worst-Paying Fast Food Company
  7. macrumors 6502

    Aug 24, 2012
    So, will this system also link to a mapping app showing the nearest restrooms? :D
  8. macrumors 68040


  9. macrumors regular

    Aug 16, 2008
    Thanks for the well thought contribution to this article.
  10. Guest

    Sky Blue

    Jan 8, 2005
    ..ly delicious.
  11. macrumors 65816


    Feb 19, 2006
    Dearborn (Detroit), MI, USA

    If apps like this would save my special orders (like no pickle, no mustard, no mayo and add onion) I'd use it ALL the time.

  12. macrumors 601


    Sep 15, 2011
    Vilano Beach, FL
    That’s pretty slick. I love the idea of pushing the decision delay outside of the restaurant/line, and then providing a JIT kind of food prep - per this quote:

    Last time I ate at one was a couple of years ago, coming home from the downtown casino in Pittsburgh, we were hungry, tired and the drive through was open at 2am :)

    Yeah, yikes ... it’s _cheap_ for college kids I guess :D
  13. macrumors 68020

    May 20, 2011
    This will be chaos when a bunch of people arrive at once.
  14. macrumors regular

    Mar 1, 2004
    It doesn't take someone stoned to not comprehend, perfectly sober people do that on a daily basis, not only on these forums, but in this world we call LIFE. I take it reefer madness was your favorite film?
  15. macrumors regular

    Jan 18, 2011
    Washington, DC
    I am just glad the 21 y/o version of myself didn't have a smartphone, and definitely didn't have this app. The thought of sitting at the bar and choosing what I want knowing it will just be waiting when I walked over to Taco Bell after last call? Dodged a bullet there.

    Hell, I'd do that now if Chipotle would stay open past 10pm... And suffer less for it the next day than I would with Taco Bell, that's for sure.
  16. macrumors 68020

    Jan 22, 2009
    Carl's Jr had a great app....

    ...that was not updated in years and now does not work.
  17. macrumors 65816


    Apr 27, 2010
    Provo, UT
    Really? Are you talking about something different than the SuperStar Rewards? Because it still works where I am.

    Although it doesn't allow you to order, it just allows you to check-in and get points for being at Carl's (or at lease nearby :eek:)
  18. macrumors 65816


    Jan 30, 2009
    I've worked fast food before, they're just going to screw the workers. They'll push through twice as many orders and expect the employees to just pick up the pace. Sometimes this is possible but many times it isn't.
  19. macrumors 601


    Jun 26, 2009
    long island NY
    Yay! now i don't need to wait in line for 30 minutes any more for fast food!!!
  20. macrumors 6502

    Feb 7, 2006
  21. macrumors regular


    Jan 16, 2004
    Great. A faster way to get 'Pink Slime' and 'Anti-dusting Agents' into your stomach.
  22. macrumors 68000

    Mar 5, 2012
    Central California
    They need to raise prices

    This is the only way Americans will stop eating like crap
  23. macrumors 6502a

    Jul 25, 2006
    San Francisco Bay Area
    Plus, you could put the Taco Bell app and WebMD app right next to each other on your home screen.
  24. macrumors 65816


    Aug 16, 2012
    Toronto, Canada.
    America: "Increasing Obesity - One App at a time!"
  25. macrumors 68020

    Jan 7, 2003
    Washington, DC
    Is Taco Bell really that slow that this speeds things up?

    I confess not to have been to one in the last few years, but it always seemed to be about as fast as it could be - order, quick prep, eat. [and blow for those h8ers)

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