TAG Heuer Sales Director Patrick Pruniaux Joins Apple in Run-Up to iWatch Launch [Updated]

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jul 4, 2014.

  1. macrumors bot

    MacRumors

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    [​IMG]


    Apple appears to have made another important iWatch-related hire as the device's rumored debut approaches, with CNBC reporting that the company has poached the sales director of luxury watch brand TAG Heuer.

    The hiring was revealed by Jean-Claude Biver, head of Jewelry and Watches at TAG Heuer's parent company LVMH. Biver had claimed earlier this year that Apple had been trying to hire some of his employees but at that point none of them had agreed to join Apple.
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    Sixth-generation iPod nano in watch mode
    With Apple reportedly looking toward an October introduction for the iWatch, the company is building a formidable team with experience in the fashion industry.

    At the top of that list is new retail chief Angela Ahrendts, who officially joined the company two months ago from Burberry. In another high-profile move, Apple last year hired Paul Deneve, CEO of French luxury label Yves Saint Laurent. Deneve reports directly to Apple CEO Tim Cook and is working on "special projects" for the company, with most speculation centering around the iWatch.

    Update: TAG Heuer confirmed to MacRumors that Patrick Pruniaux is the employee who left for Apple. Pruniaux's former position was Vice President Global Sales & Retail.

    Article Link: TAG Heuer Sales Director Patrick Pruniaux Joins Apple in Run-Up to iWatch Launch [Updated]
     
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  3. macrumors 68040

    Appl3FTW

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    #2
    The iWatch team is like the avengers of fashion industry... Wow they're going all in. Iwatch will be massive
     
  4. macrumors 68000

    iBlazed

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    #3
    It would be hilarious if the iWatch was a huge trolling campaign by Apple and they're actually not planning on releasing anything remotely similar.
     
  5. macrumors member

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    #4
    Biver said the watchmaker's sales director left as recently as last week, "to take a contract with Apple" in order to launch the iWatch. LVMH owns Swiss watchmakers TAG Heuer, Hublot and Zenith

    Does it mean Biver just confirmed Apple is launching an iWatch?
     
  6. macrumors 6502a

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    #5
    Tag Heuer, Burberry...

    This iWatch thing is going to be pricey everyone.
     
  7. macrumors 6502a

    KindredMAC

    Joined:
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    #6
    How is it that people still misunderstand the fact that when Apple aims at a new product segment, they ARE the competition and usually take over that segment?!?!?

    This just shows how out of touch this hiring manager was that said this.
     
  8. macrumors G5

    Rogifan

    Joined:
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    #7
    Hmm...very interesting. I saw the tweet below last week but now when I click on the link it says it doesn't exist. Hmm...

    https://twitter.com/shewu19/statuses/483426427732099072

    @shewu19: insider sources tell me that the iWatch design will be a collaboration between Jony Ive and Panerai...stay tuned
     
  9. macrumors regular

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    #8
    It would be hilarious if someone didn't bring this up every time there is an iWatch rumour article.
     
  10. macrumors regular

    mcdspncr

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    #9
    It really seems like Apple understands that the iWatch will have to be equal parts technology, medical, and jewlery to become the next blockbuster. Looking forward to see if they found the sweetspot!
     
  11. macrumors 68000

    Joined:
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    #10
    It's going to be massive; massive in price that is. The common iPhone customer won't be able to afford/justify it.
     
  12. macrumors G5

    Rogifan

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    #11
    Lol to anyone who thinks Apple or wearables will take over the luxury watch segment.

    ----------

    We don't know that, but I think it's safe to say it won't be a clone of the current crop of smart watches (i.e. notifications on your wrist).
     
  13. macrumors 68030

    NutsNGum

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    #12
    Not a chance, Apple is not a pure luxury brand. Even if there is an incredibly high-end version, there will be 'affordable' models also, that's beyond doubt. You don't get a 600 billion dollar market cap by charging £2000 for a fitness band/watch.
     
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  15. macrumors 6502a

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    #13
    the anal-yst in me says it will be around 300- 2000 USD :p

    joking aside, i think it will be around 600-800 USD :(
     
  16. macrumors 68000

    iBlazed

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    #14
    No it wouldn't. It would be pretty boring actually. :D
     
  17. macrumors regular

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    #15
    I'm not sure if you're familiar with TAG, but trust me on this, NOONE is going to be torn in choosing between the 2. Completely different ball game , target audience, price point and features :)
     
  18. macrumors G5

    gnasher729

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    Nov 25, 2005
    #16
    You never know how much someone (Biver) said and how much the reporter filled out from his own assumptions. Most reporters nowadays cannot be trusted. On the other hand, it could have been Biver making an assumption why Apple wants to hire their sales director. That sale director might be responsible for improving iPod sales, for all we know.
     
  19. macrumors regular

    iLondoner

    #17
    This news has been splashed over numerous websites, but nobody seems to know the identity of this 'sales director'.

    What happened to journalism?

    (Happy TAG Heuer owner for 16 years)

    .
     
  20. macrumors 6502a

    Joined:
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    #18
    I actually wouldn't have been surprised to find out that Apple had no plans whatsoever of releasing a watch, but this news certainly seems to increase the certainty of an iWatch actually happening.
     
  21. macrumors regular

    Joined:
    Jun 3, 2014
    #19
    All of these hirings and no-one still knows what the product is gonna look like. It really showed that Tim Cook really doubled down on secrecy this time around.
     
  22. macrumors 603

    Michaelgtrusa

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  23. macrumors 601

    goobot

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    #21
    The iPod touch is 200$ what makes you think it will cost more than that when It will have LESS hardware?
     
  24. macrumors G5

    Rogifan

    Joined:
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    #22
    Yeah because Apple would hire a sales director from a luxury Swiss watch maker to market iPods. Um, no.

    Perhaps Apple is looking at the wearables space and thinking young people don't wear stuff on their wrist so their target market will be baby boomers (and maybe some Gen X'ers) with disposable income.
     
  25. DanielSw, Jul 4, 2014
    Last edited by a moderator: Jul 4, 2014

    macrumors 6502

    DanielSw

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    #23
    LOL to your cynicism. Just you wait and see.
     
  26. macrumors regular

    Joined:
    Feb 19, 2002
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    Gothenburg, Sweden
    #24
    No.
    1. The quote could be misinterpeted by the journalist. Journalists and publications are driven by their own narrative, not seldom perpendicular to the truth.
    2. What does Biver really know? We have no idea.
    3. Did his former employee reveal information correctly? Why would he, really?
    4. Did Apple reveal correct information to their new employee? I'm not entirely sure that Apple needs to reveal information is such detail as to convince people to join them.

    What's confirmed is that some journalist thinks something about another guy that thinks something about a third guy that thinks something about Apple. No it's not confirmed.
     
  27. macrumors 6502a

    Joined:
    Jul 6, 2010
    #25
    Less hardware but more engineering time spent on it.

    The iPod Touch is just a stripped down iPhone, vastly reducing the amount of time spent on it.
     
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