I had a strange encounter at work yesterday, our department has been restructured and we are getting to know new people we will be working with in a formal meeting. When asked to tell a few things about themselves most of these people listed corporate brands of stuff they liked, almost like it was part of their personality. I can't recollect anytime in one of these situations in my past that I have heard someone list corporations as "something about themselves". Has anyone else encountered this? Do you consider "Using Apple products" as something that is part of your personality? I personally find it pretty shallow and sickening that corporations have become this big of a part of our lives. I love gadgets as much as the next tech guy, but I don't consider them part of me or something that defines me. Given, most of these people were younger, in their early 20s, but with the rants and fighting about Apple and other brands on this site I have to wonder if the majority of people have taken in brands as part of themselves. I guess it could be a sign of a successful corporate takeover of our culture. Any thoughts? Has this always been common place or is it a new phenomenon?