Text in all caps?

Discussion in 'Design and Graphics' started by kat.hayes, May 5, 2012.

  1. macrumors 6502

    Joined:
    Oct 10, 2011
    #1
    I know that generally, it is difficult to read text in all caps, however, I notice that often times small amounts of text will appear in all caps like the sample attached (which happens to be a button). Is there some general graphic design rule for when to and to not use all caps?

    Thanks.
     

    Attached Files:

  2. macrumors regular

    Joined:
    Nov 23, 2007
    #2
    fine for buttons... usually

    so long as it fits in with the feel of the site. choosing a nice readable font is probably an even better decision. and well contrasted colours.

    just don't use a SCRIPT font for all caps (and you do, scarily, see that sometimes - even from run-from-home marketing companies which is usually a good sign you wouldn't want to deal with them!)

    ask people you trust how the text looks to them. they might give you a clue what users would think.
     
  3. macrumors 65816

    citizenzen

    Joined:
    Mar 22, 2010
    #3
    I don't boil it down to a general rule, but I'm always interested in visual hierarchy and contrast. If word needs to jump out, then sometimes choosing all caps is appropriate. It all depends on the application.
     
  4. macrumors 65816

    Joined:
    Jun 20, 2009
    Location:
    Lincoln, UK
    #4
    I don't think there are any hard and fast rules, but I tend to restrict all caps to titles or buttons. Even then I look at other options first such as text size, positioning, bold, and colour first.

    Context is all important. But be consistent within a piece of work.
     
  5. macrumors regular

    Joined:
    Jul 4, 2007
    Location:
    Haarlem, the Netherlands
    #5
    I'd say that a single word or perhaps two words in all caps will be the limit.

    SUMMER SALE

    stands out, perhaps not in a nice way, but you want exposure.

    A SENTENCE IN ALL CAPS WILL BE HARDER TO READ, and thus scare people away from your message.

    (looking at the communications-perspective, not the design-perspective..)
     
  6. macrumors demi-god

    Arelunde

    Joined:
    Jul 6, 2011
    Location:
    CA Central Coast
    #6
    Generally, caps and lower case words are the easiest to read - even from a distance where you can't really see the letters. All caps for emphasis works for me, but only in small doses and a very clear, easy-to-read type style.
     
  7. macrumors 65816

    SwiftLives

    Joined:
    Dec 7, 2001
    Location:
    Charleston, SC
    #7
    A more pragmatic reason is if you have a very small vertical space/height and don't want to fool with ascenders and descenders. And it's a short word.
     

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