The Apple of 2012

Discussion in 'Apple, Inc and Tech Industry' started by Macdude2010, Dec 19, 2012.

  1. Macdude2010, Dec 19, 2012
    Last edited: Dec 19, 2012

    macrumors 65816

    Macdude2010

    Joined:
    Mar 17, 2010
    Location:
    The Apple Store
    #1
    Hello everyone,
    I wanted to make something to illustrate major events that happened at Apple in 2012, this is the result, please enjoy and leave feedback!

     
  2. macrumors 6502

    Tikatika

    Joined:
    Mar 12, 2012
    Location:
    Northern California
  3. macrumors 6502a

    Joined:
    Sep 7, 2007
    Location:
    Boston, MA USA
    #3
    I like the pacing and music choice a lot. The cuts feel well-timed and clean, and the shot sequence mostly feels very fluid (i.e. it doesn't seem visually jumpy to me). I personally think the shots of the iPhone 5 rotating get repetitive. It somehow feels like there are a lot of them. It also feels a little long by the end. You might try a 60-90 second version to address both the overall length and remove some of the visual repetition. I really like the product and logo flip at the end, by the way.
     
  4. macrumors 6502a

    Joined:
    Oct 7, 2010
    #4
    The amount of ass kissing in the video made me vomit but the video itself was well done and the song is great.
     
  5. macrumors 6502a

    SnowLeopard OSX

    Joined:
    Dec 5, 2012
    Location:
    Huntington Beach, California
    #5


    This is excellent! Thanks for posting this :)
     
  6. thread starter macrumors 65816

    Macdude2010

    Joined:
    Mar 17, 2010
    Location:
    The Apple Store
    #6
    Thanks for the input, I kind of felt the same about the iPhone 5, but it was what I had the most clips of, I also was trying to fill up an entire song, so, I can see why you would say it is a bit long
     
  7. macrumors 6502a

    Joined:
    Feb 9, 2010
    #7
    Too long, sorry. I think it would be most punchy with 30-60s length. Afterall... Apple has very few products. Overall I like the idea and the video overall. Well done!
     
  8. macrumors 6502

    orbital~debris

    Joined:
    Mar 3, 2004
    Location:
    England, UK, Europe
    #8
    I think this is really really good! I'm very impressed how well the music and the visuals go together.
    It's handy that Apple's advertising and videos tend to use a white background (or black on occasion), as it helps a project like this gel much more easily.
    I really like the song choice, but I do agree that it could have the last third knocked off - although i mean that in a time sense; not necessarily what's contained in the last third.

    I love the retrospective concept you came up with.
    I like that the products - with no descriptive text or captions - speak for themselves.
    The whole project seems very fluid and snappy.
    I can imagine it playing on a loop at an Apple exhibition area after a keynote, like they used to have at Apple Expos here in Europe (and I'm sure they still do in the USA).
    Well done :)
     
  9. thread starter macrumors 65816

    Macdude2010

    Joined:
    Mar 17, 2010
    Location:
    The Apple Store
    #9
    Due to what everyone is telling me, I am working on a shortened version!
     
  10. macrumors G3

    Renzatic

    Joined:
    Aug 3, 2011
    Location:
    It's Never A Good Night To Have A Curse
    #10
    Pretty good, but I'd suggest ending it on a stronger note rather than a slow, quite fade out.
     
  11. macrumors 6502a

    Joined:
    Sep 7, 2007
    Location:
    Boston, MA USA
    #11
    I think the 1 minute version is a definite improvement. I agree with this comment about trying to end on a straight cut of the music instead of a fade out, though. I think the original version with Apple as text after the logos was a little punchier, too. Nicely done, though!
     
  12. macrumors 603

    cambookpro

    Joined:
    Feb 3, 2010
    Location:
    United Kingdom
    #12
    I think the 1 minute version is still too long, IMO. Nice concept though.

    I'd try a shorter 30 second one - it just feels a bit repetitive.

    I like all the different logos at the end - nice touch.

    Just some suggestions for the 1 min one:

    Don't let the product stop turning before the edit, as I feel it makes it seem a bit disjointed.
    Flip and speed up the rotating iPad at 0:10 - keeps the same direction as previous shot and keeps it fluid.
    The MBP at 0:26 I'd start while it's turning.


    Anyway, it's a good start and look forward to see anything else you do!
    What did you use to cut it out of interest?
     

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