The Apple of 2012

Discussion in 'Apple, Inc and Tech Industry' started by Macdude2010, Dec 19, 2012.

  1. Macdude2010, Dec 19, 2012
    Last edited: Dec 19, 2012

    Macdude2010
    Expand Collapse
    macrumors 65816

    Macdude2010

    Joined:
    Mar 17, 2010
    Location:
    The Apple Store
    #1
    Hello everyone,
    I wanted to make something to illustrate major events that happened at Apple in 2012, this is the result, please enjoy and leave feedback!

     
  2. Tikatika
    Expand Collapse
    macrumors 6502

    Tikatika

    Joined:
    Mar 12, 2012
    Location:
    Northern California
  3. overanalyzer
    Expand Collapse
    macrumors 6502a

    Joined:
    Sep 7, 2007
    Location:
    Boston, MA USA
    #3
    I like the pacing and music choice a lot. The cuts feel well-timed and clean, and the shot sequence mostly feels very fluid (i.e. it doesn't seem visually jumpy to me). I personally think the shots of the iPhone 5 rotating get repetitive. It somehow feels like there are a lot of them. It also feels a little long by the end. You might try a 60-90 second version to address both the overall length and remove some of the visual repetition. I really like the product and logo flip at the end, by the way.
     
  4. macsrcool1234
    Expand Collapse
    macrumors 6502a

    Joined:
    Oct 7, 2010
    #4
    The amount of ass kissing in the video made me vomit but the video itself was well done and the song is great.
     
  5. SnowLeopard OSX
    Expand Collapse
    macrumors 6502a

    SnowLeopard OSX

    Joined:
    Dec 5, 2012
    Location:
    California
    #5


    This is excellent! Thanks for posting this :)
     
  6. Macdude2010
    Expand Collapse
    thread starter macrumors 65816

    Macdude2010

    Joined:
    Mar 17, 2010
    Location:
    The Apple Store
    #6
    Thanks for the input, I kind of felt the same about the iPhone 5, but it was what I had the most clips of, I also was trying to fill up an entire song, so, I can see why you would say it is a bit long
     
  7. omenatarhuri
    Expand Collapse
    macrumors 6502a

    Joined:
    Feb 9, 2010
    #7
    Too long, sorry. I think it would be most punchy with 30-60s length. Afterall... Apple has very few products. Overall I like the idea and the video overall. Well done!
     
  8. orbital~debris
    Expand Collapse
    macrumors 6502

    orbital~debris

    Joined:
    Mar 3, 2004
    Location:
    England, UK, Europe
    #8
    I think this is really really good! I'm very impressed how well the music and the visuals go together.
    It's handy that Apple's advertising and videos tend to use a white background (or black on occasion), as it helps a project like this gel much more easily.
    I really like the song choice, but I do agree that it could have the last third knocked off - although i mean that in a time sense; not necessarily what's contained in the last third.

    I love the retrospective concept you came up with.
    I like that the products - with no descriptive text or captions - speak for themselves.
    The whole project seems very fluid and snappy.
    I can imagine it playing on a loop at an Apple exhibition area after a keynote, like they used to have at Apple Expos here in Europe (and I'm sure they still do in the USA).
    Well done :)
     
  9. Macdude2010
    Expand Collapse
    thread starter macrumors 65816

    Macdude2010

    Joined:
    Mar 17, 2010
    Location:
    The Apple Store
    #9
    Due to what everyone is telling me, I am working on a shortened version!
     
  10. Renzatic
    Expand Collapse
    macrumors G3

    Renzatic

    Joined:
    Aug 3, 2011
    Location:
    Gramps, what the hell am I paying you for?
    #10
    Pretty good, but I'd suggest ending it on a stronger note rather than a slow, quite fade out.
     
  11. overanalyzer
    Expand Collapse
    macrumors 6502a

    Joined:
    Sep 7, 2007
    Location:
    Boston, MA USA
    #11
    I think the 1 minute version is a definite improvement. I agree with this comment about trying to end on a straight cut of the music instead of a fade out, though. I think the original version with Apple as text after the logos was a little punchier, too. Nicely done, though!
     
  12. cambookpro
    Expand Collapse
    macrumors 603

    cambookpro

    Joined:
    Feb 3, 2010
    Location:
    United Kingdom
    #12
    I think the 1 minute version is still too long, IMO. Nice concept though.

    I'd try a shorter 30 second one - it just feels a bit repetitive.

    I like all the different logos at the end - nice touch.

    Just some suggestions for the 1 min one:

    Don't let the product stop turning before the edit, as I feel it makes it seem a bit disjointed.
    Flip and speed up the rotating iPad at 0:10 - keeps the same direction as previous shot and keeps it fluid.
    The MBP at 0:26 I'd start while it's turning.


    Anyway, it's a good start and look forward to see anything else you do!
    What did you use to cut it out of interest?
     

Share This Page