The Best Superbowl Ad Was for the iPhone

Discussion in 'iOS Blog Discussion' started by MacRumors, Feb 7, 2012.

  1. MacRumors, Feb 7, 2012
    Last edited by a moderator: Feb 8, 2012

    macrumors bot


    Apr 12, 2001

    More than fifty commercials aired during the Super Bowl this past Sunday, including one from Samsung that again poked fun at Apple's customers.

    Apple didn't run any ads during the Super Bowl, at least not officially -- a fact that puzzled some commentators. But, as investment guru Jim Cramer points out, Apple did have an advertisement of sorts air during the Super Bowl.

    After the game was over, Colts hall of famer Raymond Berry carrier the Vince Lombardi Trophy along a long line of New York Giants players. Players took turns touching or kissing the trophy, all the while taking photos and videos of the event. By far the most common device used to record the moment was the iPhone -- an event seen by millions.

    Jim Cramer:
    A 30-second spot during the game cost advertisers $3.5 million. For 1 minute and 20 seconds, Giants players used their iPhones to capture a once-in-a-lifetime moment that tens of millions watched on television. Cramer believes that this, more than any anything else, was the best advertisement of the Super Bowl.

    via Daring Fireball

    Article Link: The Best Superbowl Ad Was for the iPhone
  2. macrumors 6502

    Aug 7, 2006
    I agree completely. Was anyone else thinking this as they watched that moment live?
  3. macrumors member

    Apr 29, 2011
  4. macrumors G4

    Rodimus Prime

    Oct 9, 2006
    better question is did anyone else notice it. I know a lot of people tend to turn it off the TV shortly after the game is over.

    It nice free advertisement and something Apple could use if they wanted to make an Ad around it but in terms of the public even noticing. Unlikely unless you were a tech nerd or a Apple fan.
  5. macrumors 6502


    Sep 30, 2011
    Prague, Czech Rep.
    :apple: PWNED! A happy customer is the best advertisement you can have.
  6. macrumors regular

    Jun 20, 2009
    Brisbane, Queensland, Australia
    Sorry to burst your bubble Mac fans, but and advertisement that only targets existing customers is not exactly the best advertisement ever.

    How many people who have never used an iPhone would have even known it was an iPhone they were all using.

    We may call it the cheapest advertisement, but it is far far far from the best.
  7. macrumors 68000


    Jul 20, 2008
    As I watch it live I really only noticed one iphone being used. I'm sure if I watch it back and specifically watched for it I would see more but the fact is Football Joe didn't notice or care. Crappy "Ad" opportunity is crappy.
  8. macrumors 68000

    Apr 12, 2002
    I saw the Apple logo briefly on 1 phone, and another was white so I assumed it was an iPhone. Otherwise they were just generic black smartphones. Unless you own an iPhone, you're probably not going to recognize them as iPhones even if they were, so no, this is not an amazing ad for Apple.
  9. macrumors member

    Jul 21, 2011
    I never noticed it. I don't care what phones people use.
  10. macrumors demi-god


    Jun 10, 2006
  11. macrumors 601


    Aug 31, 2009
    in a New York State of mind
    I actually noticed it....That guy was doing the slowest walk in the history of walking - how could you not notice? :D

    I think that may make me a tech nerd. :eek:
  12. macrumors member

    May 14, 2010
    So, only people who own an iPhone, know how an iPhone looks?

    I don't own one and i know how it looks, the apple logo on the back of the thing gives it away too.
  13. macrumors regular

    May 1, 2008
    i think Cramer may be making a bit of a stretch there.

    i wouldn't have thought to look for the iPhones had he not mentioned it.
    then again, if i could rewind and watch this on a big screen in 1080i, rather than on a youtube clip, maybe it'd be more obvious? (i wasn't watching the live broadcast anymore at this point).

    nonetheless, i'm sure Samsung would say they (the Giants) are just a bunch of sheepish fanboi losers. :rolleyes:
  14. macrumors G4

    Rodimus Prime

    Oct 9, 2006
    well most people on this site will fall into either Tech nerd or Apple fan category so this is a bad group to take a sample from.
  15. macrumors 6502

    Feb 26, 2010
    I noticed and was busy putting my NY Giants hat back on.....

    Beats that awful Samsung commercial which turned everyone off....
  16. macrumors 6502


    Dec 7, 2007
    East Lansing
    Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

    Pwnd samsdung, hehehe.
  17. macrumors G4


    Feb 5, 2009
    It's all about the iPhone, folks. No getting around that. When the the glitterati, sports figures, and Hollywood at large flashes them around, you know whose got brand power.
  18. macrumors 6502


    Oct 23, 2007
    Arlington, VA
    Some people pay attention to detail. Other gloss over it.
    I saw the iPhones and thought it was hilarious considering how much Samsung paid to poke fun of hardcore iPhone fans who line up. (

    I don't hold it against those who didn't notice the athletes, family members, friends snapping away with their iPhones. Some people just don't pay attention to things like that.

    To each his own.

    Also, while it's another story. Seriously Samsung, a stylus? I'm not going to ask if "you're serious" - because spending $10 million evidently secured your position. I'm sure you all will kill this year! If this year is 2003.
  19. macrumors G5


    May 2, 2002
    Very noticeable even in low res—the white ones especially; at least 4 of those (plus a bunch of black ones, few of which could have been anything but an iPhone). Those white ones stand out enough to add mindshare even for people who didn’t consciously notice. Like billboards and bus ads and muted TV ads: whether you focus on the ad and think it through or not, the more the image is put in front of you, the more you notice what’s on the shelf (or web)!

    And of course the unintended “ad” continues even now, with people on the web talking about the event afterward, making people aware who never even noticed the first time.
  20. macrumors 6502

    Jun 28, 2011
    I like the base my buying decisions of technology on what professional athletes use.
  21. macrumors 65816


    Jun 16, 2006
    Lost Angeles, Ca. usa
    Yeah, I actually told my wife that it seems like a lot of players had white iPhones.

    So much for the theory that 'real' men don't buy white iPhones for themselves.
  22. macrumors 6502a


    Dec 12, 2011
    I noticed, and I wasn't really even paying attention...
    "Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus."
    "It's like we said on the iPad, if you see a stylus, they blew it. In multitasking, if you see a task manager... they blew it. Users shouldn't ever have to think about it." - Steve Jobs
  23. macrumors regular


    Feb 25, 2011
    SLO, CA
    Except for the fact that the people who would be in the market for a phone would prob not notice it was an iPhone. Plus who says they are happy with it?

    I am just playing devils advocate. :D
  24. macrumors regular

    Jan 15, 2008
    Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

    You're just plain ignorant if you think people dont know what an iPhone look like
  25. macrumors member

    Feb 7, 2012
    Raymond Berry seemed to be thoroughly enjoying them touching the trophy he was holding. Almost gif worthy.

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