I was wondering if anyone could help me out with a little conversion question. I am looking for a way to very easily convert .avi and dvd files to iPhone/Apple TV quality. Now I have tried many programs already however I never seem to get the encoding exactly right. I would like to encode my files to the same quality (and file size) you would get in the iTunes Store. Surely this has to be feasible? Any one have the best conversion technique down?