The Decline of Brands

Discussion in ' News Discussion' started by MacBytes, Nov 6, 2004.

  1. macrumors bot

    Jul 5, 2003
  2. macrumors G3


    Aug 30, 2003
    Wow, so a brand is worthless if doesn't represent something real? Genius!
  3. macrumors 68020


    Nov 8, 2003
    New Zealand
    the only real inaccuracy in the article was the comment about Apple having to continune to bring out new versions of the iPod to continue to fend off the competition and also that it had to drop its prices due to competition. Other than that a very accurate article. I also liked
    " (The iPod has made a lot more people interested in Apple than Apple made people interested in the iPod.)". Very true and hopefully this will continue long into the future along with a whole new appriciation of OSX from PC switchers.
  4. macrumors regular


    Nov 4, 2004
    san jose, ca
    this quote hits it right on the nose...

    "The aristocracy of brand is dead. Long live the meritocracy of product."

    A brand should only be as good as the quality and performance of the product! In some sense, it shouldn't be a surprise that the power of the brand is starting to decline. A customer is likely not going to buy a product after you've screwed them over a few times. Not really my idea of building customer/brand loyalty. :(
  5. hob
    macrumors 68020


    Oct 4, 2003
    London, UK

    maybe it's just different in america - as that's the country the article's referring to, but personally I do have quite a high sense of brand loyalty:

    I generally buy:
    Apple computers (of course)
    Canon cameras
    Starbucks Coffee
    Marks & Spencers socks
    Food from sainsburys
    Walkers crisps
    Dell computers (if I have to buy a pc...!)

    And many more examples, and it's been that way for the last 5 years - (being only 18 now - that's about as long as I've had to be able to sway my parents choices when buying for me!)

    That being said, I will happily flip between McDonalds, Burger King and KFC - but never compromise with the coffee - if I'm in a station where there's a Costa, I'll actively seek a Starbucks or just go without - I don't know why, maybe there's something addictive in there...

    (now addicted to starbucks)
  6. macrumors P6


    Mar 20, 2004
    "Between the Hedges"
    Brand used to equal value and quality
    Now brands are not giving value and quality in order to compete

    When people were loyal to brands, it was because of the value and quality associated with that brand. However, if the brand becomes comfortable with its position and quality slips, then a lower cost or better value alternative becomes available. People switch because the value is better.
  7. macrumors 68020


    Aug 23, 2003
    Fort Myers, FL

    Because of the internet and message boards I was much more educated regarding my recent purchase of a new 6.1 Surround speaker system for my home theater. I was looking for the most bang for the buck and I went against my brand loyalty with the purchase. The speakers are from a company called HSU and they sound incredible :eek: Without the internet message boards and on-line reviews, I would have never considered putting speakers with an HSU logo on them in my living room. I would have been much more comfortable with Bose, Pioneer, or Yamaha. All I can say is, I'm glad I did ;)
  8. Moderator emeritus

    Jul 4, 2004
    Furthermore, certain brands have become more common esp. in fashion as their willingness to lend their logo to virtually anything devalues their brand statement e.g. Chanel, Gucci...

    Perception of formerly exclusive brands is further cheapened by the ubiquity of cheap knock-offs & copies purchased by consumers that wish to have some of that 'magic' and aura that the brand confers.

    Burberry clothing or $50 Rolex Oyster, anyone?
  9. macrumors Penryn


    Dec 27, 2002
    Location Location

    They need to offer exclusivity with their products, and yet some companies get to a point where they want to get bigger......sell more products, make more money, or at least get into the head of the common person that their brand is a big deal in higher-class social circles. Of course, that just makes them common, which isn't cool.

    The popularity of brands is a cycle that rises and falls. Apparently, the brand is starting to fall, according to the article, but I'm not sure if that's actually true. And even if the article is accurate (again, not sure if it is), this is just a cycle, and the brand will be back in power in 5 years or so. People will stay loyal to a brand because of history. If recent history with a company pisses off a loyal customer, they'll look elsewhere, but you can't take the good history away, and you may be able to lure old customers back. Again, this may happen in 5-10 years, but it happens.
  10. macrumors 68000


    Jun 19, 2004
    The People's Republic of America
    At least Apple hasn't lowered their standards. :)

  11. macrumors 65816

    Mar 13, 2003
    actually they have lower prices on powerbooks i remember the time when high end powerbooks were at 3200 for a 15" where the current powerbooks are at 2800 for a 17"
  12. macrumors 68000


    Jun 19, 2004
    The People's Republic of America
    True, but they have not given in to selling sub-par hardware. Other companies that hold a large part of their particular market (such as Dell) sell low-quality hardware to boost their profit. Apple has not done this. They continue to follow Steve Jobs' original goal of revolutionizing the computer industry. In other words, Think Different!

  13. macrumors P6


    Mar 20, 2004
    "Between the Hedges"
    Quite correct.
    In other words, the Apple brand still has value.
    It isn't always about price, but value.
  14. macrumors 6502

    May 18, 2003
    Rehoboth Beach, De
    I for one am absolutely shocked that consumers shop for the most bang for the buck or for the best value. Shocked I tell you, shocked.
  15. macrumors 68000


    Jun 19, 2004
    The People's Republic of America
    Especially in the computer arena, where specs may look great, but can be very deceiving. A great example of this is the Celeron systems. They look like awesome packages, but they can never compare to the P4 systems (which can never compare to a G4 or G5 :D ). Mainly companies like Gateway try to resurrect the Celeron technology, and people go for them. They fail to realize that speed is more than MHz, because it is advertised to them that way.

  16. macrumors P6


    Oct 20, 2002
    I still recognize brands, for the most part they still represent quality. When shopping we look for certain brands, but also store brands because of the savings. Such as Costco has its own, have found their fruits, meats, fruits, and vegetables to be of high quality. It's all about getting the best value for the dollar. When it comes to Coke, they are the ones that always have specials.
  17. macrumors member

    Jul 6, 2004
    You have got to be kidding. While I appreciate my g4 powerbook for what it is, I have the opportunity on a regular basis to observe identical high-end audio software run on high-end PC notebooks alongside the powerbook, and, believe me, the current g4s are left in the dust. My estimate is that they can run about HALF as many gnarly cpu-intensive apps at once comfortably as compared to the Pentiums...and, yes, the code is well written for both platforms. If Linux ever catches up with OSX for what I do, I'll abandon Apple in an instant so I can use truly fast hardware with no viruses, that is, if Apple does not make some serious progress with it's mobile hardware suppliers, NOW.

    Sorry, I too like Apple products for a number of reasons, but I'm not blind to reality.

    SO, APPLE, what IS the roadmap for those G5 or Dual-Core G4 Powerbooks ?


Share This Page