The G5 and Intel marketing

Discussion in 'General Mac Discussion' started by gotohamish, Oct 7, 2003.

  1. macrumors 65816

    gotohamish

    Joined:
    Jul 15, 2001
    Location:
    BKLN
    #1
    I was looking at www.apple.com/macosx/adobe today at the new CS suite, and I noticed the G5 was now referenced everywhere as 'the G5 Processor' whereas before it was just G5. Even the link that WAS apple.com/g5 is now apple.com/g5processor

    I think this is because the Pentium etc is always marketed as the "intel pentium 4 processor" and maybe switchers didn't realise that the G5 is the processor - and just a model number.

    What are your thoughts on this?
     
  2. macrumors 603

    Dont Hurt Me

    Joined:
    Dec 21, 2002
    Location:
    Yahooville S.C.
  3. macrumors 68020

    Joined:
    Jul 4, 2002
    Location:
    Muncie, Indiana
    #3
    Interesting. So to create a "brand" for the processor as distinct from the box. Apple wouldn't need to do this, ... unless maybe they're going to license to IBM?:eek:
     
  4. macrumors 68020

    daveL

    Joined:
    Jun 18, 2003
    Location:
    Montana
    #4
    TM

    I would wager that it has something to do with protecting their trademark. G5 can't become a generic term without the risk of losing the G5 trademark. So, Apple has to be careful to use "G5 processor" or "G5 personal computer". Aspirin and Kleenex both lost their TMs in this way.
     

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