Just picked up the HTC One last week to use as my second phone. Apart from the camera, it's a refreshing device. Everything is very fast, the screen look amazing, of course Android customization is there and has improved quite a bit since the last time played with one. The built-quality is amazing. In this aspect, I think the HTC One has surpassed the iPhone in just about every way. I tried the Galaxy S3, but didn't like it because it had too much plastic. I only two issues I have are: 1) The aforementioned camera is pretty rotten. They want you to think megapixels don't matter, but when you need to crop it does. 2) The screen size is great for use, but not for putting in my pocket. The iPhone screen size is perfect in this regard. I'd be fine if Apple stayed the course. I'm not going to do a step-by-step comparison as there are plenty of those online. If I wasn't so depending on iOS only features like iMessages, this would be my primary phone of choice. Honestly, if Apple can't best this, I can't imagine the need to upgrade.