Here is the 7th generation iPhone, this is actually the design that they were to use for the 6th generation, but they held off on it. So here, you already see that we have an all touch design. From the back, to the sides, the whole display is touch sensitive. It is made out of Gorilla Glass 3. This is a no smudge display. It is very hard to make smudges on this phone. The Apple logo on the back is a digital image. Now that the display is 4K, images can be displayed on the back of the phone in place of the logos. The camera and earpiece on the front of the display is behind the glass. And the home button has been removed. There's room to put 3 times as many apps. No more scaling. I bet you are also wondering where the physical volume buttons are. You can simply tap the sides, there are indentations in the side. Watching movies on this display is like having a mini theater inside your hand, there is no bezel. And with a display like this iOS7 has plenty of room to innovate. Just wait until you see what the home screen looks like now.