Given all the rumors, I'll add my own unoriginal speculation. Apple TV will no longer be just a hardware device, it will become the latest entry into the world of IPTV. Hook it up to your network wirelessly ("something in the air") and have both TV programming and iTunes content to choose from. I think it could be a good alternative to Cable/Dish assuming it will do HD and is priced reasonably. Thoughts? I heard all the craze at CES was IPTV and OLED and given Apple's track record of entering early to market, could this be what's in the air?