This is probably the first case of simplicity =/= ease of use. Along with all the details that people pointed out, especially the icons, I also think a lot of the problem is the fact that the less lines and buttons you have on screen (they are merely words now that you click) it gives you less context for where you are. I dont mean on what page, but whats on the page itself. There are no lines or organization, just blank white empty space with words strung about. iOS was famously known for having the dynamic that any old person can just pick it up and intuitively use it. I believe that has been reduced now. There is also lack of uniformity in general. Every window area in every app seems different. Safari is grey, texts are white on white. The PHONE APP when in a call is the most beautiful moment. But everything is incongruent. The safari tabs are front to back but the app tabs are side to side... Now I cant see the content on safari, but I can on app manager. The opacity on the task manager is different than the opacity in the other apps. Or why is siri and the slide up task manager page so different in feel? They are both just a menu that comes on top of the main screen. Why are they worlds apart in style? Its like, give everything the same background or none at all but do it all so it matches! Even aesthetically, some of the words arent even "centered" just strewn about in places like "back" is there buts its just a word. And its a different color and different font than the word next to it. And the rest is all Worst of all it "feels" stylistically like android. Everything thats bad about it, I guess Jony Ive (rip my unequivocal respect, I guess Jobs was a lot more a sobering factor than I thought) liked that look? Its a perfect example of the principle of simplicity not working out. The OS LOST character instead of gained it. Overall everything is the same too on a core level. Just has been updated with a bad nightmare of a design. Wow now instead of double tap and go left you swipe up to get your player. Now instead of multitasking being buttons to delete you swipe up. That is the main fundamental change of the OS?? And some cheap animations? Everything should look like when its in a call. That elegance is good. But the rest is too white on white. Too plain. Too scattered. I know how to use the phone well from before but even I feel like I am looking around for the right button sometimes. I am confused and I have the OS memorized, I take a bet that the new user friendliness is much less friendly if even I feel confused using it. Its like everything is a dull sketch of what it should be.