The New Volkswagen Commercial

Discussion in 'Community' started by tazo, Dec 7, 2003.

  1. tazo macrumors 68040

    tazo

    Joined:
    Apr 6, 2003
    Location:
    Pacific Northwest, Seattle, WA actually
    #1
    Has anyone seen the new volkwagen Phaeton commercial? I was completely blown away by it -- almost something that Apple would have done. I literally blurted out 'wow' after seeing it.

    In case you are confused as to what I am talking about, I am talking about the new ad showcasing the VW Phaeton, that shows a small child participating in an attention inertia test. blah blah cut to dark-suited yuppie doing the same test. end with the slogan.

    i don't want to give away the commercial as it truly has to be seen to be believed. truly awesome! in my opinion something special amongst the crap thrown out of ad agencies nowadays.

    -tazo

    EDIT: Alas it would seem the commercial cannot be found on the vw site :(
     
  2. Sun Baked macrumors G5

    Sun Baked

    Joined:
    May 19, 2002
    #2
    Yes, it was fun -- but the Phaeton is aimed at the upper end of the market.

    Don't know how well the people are going to like the service at the VW dealerships, when they are used to Lexus, BMW, etc. classier service.

    Probably a good thing that they're actually picking up your vehicle and dropping off a courtesy car -- since the PepBoys level experience at the dealer would be a shock.
     
  3. MoparShaha macrumors 68000

    MoparShaha

    Joined:
    May 15, 2003
    Location:
    San Francisco
    #3
    Yeah, I hope VW does well with this car. It's going to make many people think twice about spending that kind of money on a VW. I've seen the car in person and think it's wonderful, and well worth the cash. But then again, I'm very partial to VW.
     
  4. g4pismo macrumors member

    g4pismo

    Joined:
    Jul 17, 2002
    Location:
    Atlanta
    #4
    kinda the same boat.. i love vw, and i wish success with all they create, but the P. does look to aim for my father, rather than my GTI brothers
     
  5. bousozoku Moderator emeritus

    Joined:
    Jun 25, 2002
    Location:
    Gone but not forgotten.
    #5
    Considering that most of the VW dealerships with which I've dealt are also Mercedes-Benz, Volvo, Porsche, and BMW dealerships, it might not be so bad.

    They'll probably learn a lot from their recently-acquired Bentley cousins.
     
  6. Sun Baked macrumors G5

    Sun Baked

    Joined:
    May 19, 2002
    #6
    Considering some of the VW dealers here are VW/Mazda, one used to be a VW/Motorhome/Honda, and one in Flagstaff was shut down by the FBI for dealing drugs, odometer/loan fraud -- it seems like you have it made.

    Of course it was fun to get a vehicle back from the dealer needing bodywork, and having them threaten to call the police on me -- found out later that they regulary called the police to have customers arrested and/or escorted off the property. A gem of a VW dealer. :rolleyes:

    The VW/Motorhome dealer was kind of scary -- it hadn't been remodeled since the 70s. Looked exactly like a 70s motorhome dealer that also sold VWs. But their Honda dealership next door was a bit newer. You should have seen the banks of Motorhome repair bays. :eek:

    Thankfully it was bulldozed. ;)

    (As far as the police threat, they threatened me and then immediately came back with -- "Because a service writer was shot at another dealership by an angry customer." The service writer didn't like my delight at that thought -- and the guy who took over handled my problem with the best service ever at that dealer was immediately fired)
     
  7. bousozoku Moderator emeritus

    Joined:
    Jun 25, 2002
    Location:
    Gone but not forgotten.
    #7
    Well, Central Floriduh is another matter.

    There are plenty of other dealers for that sort of thing here. The first Mazda dealer I met in the Orlando area made things happen each time I visited. Everyone there would complain but they wouldn't go anywhere else. :confused:

    I bought my latest VW at the largest dealership in the Orlando area. Until the new showroom, they had room for 3 cars in the showroom and 6 cars in the service area. Now, all three dealerships have room for 6 - 10 cars in the showroom and 30 in the service area. The service manager here was instrumental in pushing VW to admit they had a power window problem. :)

    With the Passat W-8 and the Phaeton, VW has some interesting days ahead. Can you see a deadhead bumper sticker on an $80,000 car? :D
     
  8. sketchy macrumors regular

    Joined:
    Jul 24, 2003
    Location:
    Richmond VA
    #8
    They own Audi.. All the stores in Richmond are VW and Audi dearships. I usually have great service here. the guys who work on the VW's also work on the Audi's. They were all goggeling over an RS 6 last time I was there. 450 HP -- it had a nice growl, but was not overly noisy. I want one of them.

    Dave
     
  9. iGav macrumors G3

    Joined:
    Mar 9, 2002
    #9
    The RS6 is a beauty.... for my road test review click here... ;)

    http://forums.macrumors.com/showthread.php?s=&threadid=31650&highlight=audi+rs6

    To really make things fun, there's a place in London that can take it to 680BHP.... :eek: :eek: :eek: heheheh!

    As for the Phaeton, I think it'll sink like a stone, far too expensive, with a ridculous engine that amounts to enormous understeer, and the 'VW' badges are too big.... heheh :p

    Seriously though, that kind of cash, you can get an RS6, or 7 Series.... ;) :D
     
  10. wdlove macrumors P6

    wdlove

    Joined:
    Oct 20, 2002
    #10
    I haven't seen the Volkwagen Phaeton commercial yet. Are they going to be giving away an iPod with a purchase?
     
  11. iGav macrumors G3

    Joined:
    Mar 9, 2002
    #11
    if you're insane enough to pay that much for a VW, coupled to the fact that VW ain't selling very many.... I'm sure you could haggle in if not an actual iPod, atleast a price equivalent reduction off it. :eek: :p :p

    Saw one today, looks like a steriod enhanced Passat.... and the VW badges are bigger than most peoples alloys.... :p :p :p
     
  12. bousozoku Moderator emeritus

    Joined:
    Jun 25, 2002
    Location:
    Gone but not forgotten.
    #12
    It's still nicer looking than the latest BMW-inspired Rolls Royce. :(

    Volkswagen's new Bentleys looks quite nice though.

    It's a shame that the UK's auto industry seems constantly in turmoil.
     
  13. iGav macrumors G3

    Joined:
    Mar 9, 2002
    #13
    to me, the Rolls is more successful in it's execution than the Bentley, BMW have captured the essence of a Rolls Royce, it's obviously a Rolls Royce for example, and there are certain design elements that give a gentle nod to this, in the same way the kidney grill or hockey sticks do to a BMW.

    Where as the VW Bentley in my opinion hasn't captured the Bentley essence, to the point where the Bentley has lost most of, if not all of it's character.

    Obviously this has something to do with fact that Rolls Royce and Bentley have been one and the same for the last half a century, and that brand has been more Rolls Royce focused rather than Bentley and hence it's been more difficult for VW to establish any historical nod to Bentleys heritage, because in essence Bentley are Rolls Royce cars and as such are having to create a brand not quite from scratch, but are having to create a car without an original and unique history and identity.

    VW Bentley had the opportunity to really create a stunning, original car, one that captured all the sporting history of the brand, the uniqueness etc etc, and in my opinion they've failed in that respect.

    Of course it is an impressive car, that is beyond dispute, every review I've read has raved about what a fine car it is.... but it always comes back down to it being too German, too removed from what we've come to expect from a Bentley, and whilst that may or may not be a good thing, the fact that it looks exactly how you'd imagine a MG/Rover 75 Coupe to look certainly doesn't help matters.

    As for the Phaeton, for me the biggest hurdle is that it's fighting against 2 of the greatest marques in the world, BMW and Mercedes, and 2 of the greatest cars in the 7 Series and S Class.

    VW is a great upper mid range company, but I don't think they have the brand recognition and respect to move into the class above, (Even Audi don't quite pull it off) no matter how great a car they produce, they'll always be hampered by their brand, exactly the same way Lexus have.

    Lexus are fine cars, but suffer from continuously being in the shadow of Mercedes, fair enough the fact that they rip off every generation of S Class is amusing, and this is probably a contributing factor to the lack of brand respect and snobbery they encounter, but also because everyone is very much aware that Lexus is a Toyota relative, and Toyota are certainly no Mercedes or BMW rival.

    However, one good thing about the Phaeton is that it's totally incog, it doesn't stick out at all, and because of this you could probably drive everywhere as fast as you want as even the speed cameras wouldn't bother taking the second picture. heheh! :eek: :p :p

    As for our car industry, heaven knows where it all went wrong, at one point we were right up there, now we have MG/Rover and small cottage industry car companies waving the flag for the UK....

    Where did it all go so very, very wrong. :(
     
  14. evoluzione macrumors 68020

    evoluzione

    Joined:
    Jul 19, 2002
    Location:
    down the road, that's where i'll always be
    #14
    um, when the big american companies bought all our ones maybe??? ;)

    who's MG owned by these days? and apart from all the cottage industries making sweet cars, isn't TVR the only real english car maker left???? (I need to catch up, haven't bought evo mag for 3 months :eek: )
     
  15. plinkoman macrumors 65816

    plinkoman

    Joined:
    Jul 2, 2003
    Location:
    New York
    #15
    eh, pheaton's nice, but i would pick an A8 over it. It's pretty much the same car, but the A8 is stiffer, and weighs alot less with it's aluminium frame, and seems to have more elegance to it.
     
  16. MrMacMan macrumors 604

    MrMacMan

    Joined:
    Jul 4, 2001
    Location:
    1 Block away from NYC.
    #16
    I haven't seen the new commerical...

    Can anyone find a link?

    :(
     
  17. bousozoku Moderator emeritus

    Joined:
    Jun 25, 2002
    Location:
    Gone but not forgotten.
    #17
    Lexus isn't really a Toyota relative. Unless things have changed drastically, the cars are Toyotas. The LS4** was the Celsior, the ES300 the Windom, the ES250 the Cressida, etc.

    Catherham and TVR seem to have shown the style that makes me think that there will always be an England. They show that individuality is still alive.

    I think Vauxhall are to be pitied. They seem not much more than a group of right-hand drive Opels. Even though Triumph went away, it seems a better fate that to be a clone company.

    Ford seem to have done better with Jaguar and Aston Martin. Perhaps, VW will find their way with Bentley.
     
  18. RandomDeadHead macrumors 6502

    Joined:
    Feb 8, 2003
    Location:
    fennario
    #18

    Don't forget about Morgan.

    Everybody always forgets about the Morgans.

    http://www.morgan-motor.co.uk
     
  19. voicegy macrumors 65816

    voicegy

    Joined:
    Jan 1, 2002
    Location:
    Sandy Eggo - MacRumors Member since 1-1-2002
    #19
    Thanks for bringing this to my attention, tzao. You really are good for something.:D
    (running for cover)

    I quickly went on a web search, curious about this new installment from VW. I found two amazing and beautiful sites that are dedicated to the car itself, and the plant in which it is manufactured, which is called "The Transparent Factory"...it's made completely out of glass, and is unlike any other car plant on Earth.

    http://www.vw.com/phaeton/mini/flash.htm

    http://www.thephaeton.co.uk/

    The factory is amazing. And the car...well, yeah, it's a "VW" and all that "implies", but upon exploring the "fay-ton's" features and appointments, it's just about the most beautifully appointed and technologically advanced thing on four wheels. I spent over an hour exploring its features, and, while not exactly a "screamer" on the outside (even though it does hold its own in the "looks" department somewhat) the inside of the car is what is truly amazing.

    This car is gadget crazy, from keyless entrance and ignition, to 18 way adjustable seats that massage, hidden antenna's for radio and satellite guidence system that gives verbal instructions, steering wheel made out of solid wood, the finest leather, hidden air conditioning vents, digital sound system with pre-programmed room simulations, radio remote control for all windows, including the multi-position moon roof, climate control system that eliminates steamy windows, interior noise levels nearing absolout zero...jeez, this thing is impressive.

    Just the thing to say "I've arrived" for those who desire a luxury automobile without the "in your face" attitude of the Mercedes Benz or BMW. Now, nothing against MB or BMW...but I've always longed for a real sweet car without having to go the MB or BMW route...I currently have a turbo Volvo, and that suits my taste...but I gotta admit, since Ford took over Volvo, I'm no longer impressed with the line up. The Phaeton from VW has really turned my head...
     
  20. iGav macrumors G3

    Joined:
    Mar 9, 2002
    #20
    Same here, the A8 is the better car judging by the test drive reviews I've read, with the Phaeton in Autocar getting only 5 stars out of 10.

    The kerb weight of the Phaeton is huge, 2434(kg) and it's W12, whilst impressive, is simply unnecessary, all that weight at the front, even with an AWD drivetrain will understeer you straight off the road in the wet if you push too hard, and that is a tad dangerous if you ask me in a car of that size and weight.

    It's an impressive car, but for the money, you can get so much better and if you're into drivers cars, you'll be looking elsewhere.

    As for Great British car companies, well I think it all went wrong in the '70's with the Leyland strikes, but hey, who wasn't on strike for most of the '70's.... heheheh, but we have as has been mentioned above,

    MG/Rover,
    Consortium owned after buying the company back from BMW after even they failed to make a succes of the company, what is it with Rover?? why are they always struggling??? even since the early 80's with the Montego and Maestro, they've always been in trouble. Now they're producing insane coupes with 700+BHP. heheheh!

    TVR
    I don't personally like them, and bits fall off them at speed :eek: , but I like their spirit, and they don't ruin their cars with electronic 'driver aids'. ;)

    Caterham
    been knocking out the old Lotus 7 for christ knows how long :D not that that does them any harm.

    Westfield
    Abit like the above.

    Morgan
    I'm not ready for the tweed jackets and leather arm patches just yet.

    Noble
    Supposed to be the bomb to drive but they look sh*t, especially with Mondeo bits and bobs, and suspension that broke recently in a car mag group test.

    Radical
    Make the fastest out-of-the-box-production-road-car-around-the-'RING. respect is due for whipping the Porsche boys! ;)

    Chesil Speedsters
    More of a kit car co., fair enough, but they make spot on replica's of Porsche Speedsters, possibly the best in the world.

    Unknown,
    Now I can't for the life remember, but there's a company on the Isle Of Wight still producing Frogeye Sprites, which to me, are the quint essential, British roadster, none of this Morgan crap... ;) :D

    And there's probably a few more cottage industry types lurking away in thie hills... :)
     
  21. iGav macrumors G3

    Joined:
    Mar 9, 2002
    #21
    Thing is with Lexus, people that know about cars, know that they're the same company, but you'd be suprised how many people don't know they are one and the same.

    I think they missed a great opportunity to create a japanese vision of how they see a prestige luxury car instead of how they see a japanese copy of a prestige european luxury car... heheheh!

    Caterham and TVR are great because they simply don't give a f**k what's going on around them, they do their stuff and get on with making exceptionally fast roadcars that are as pure as.... not to my taste personally, but they have enormous appeal obviously.

    As for Vauxhall, :p :p :p what do you expect when GM get their hands on a company... heheheh, I'm surprised the Vauxhall badge hasn't been dropped in favour of the Opel one yet, they've been doing it with the car names... Nova to Corsa, Cavalier to Vectra, Carlton to Omega, Vauxhall are just such a bland car company.... well except for the VX220, but even then it suffers from brand snobbery and is a cloned Lotus Elise.... what sounds better??? Vauxhall or Lotus??? hmmmm.... :)

    Ford has done okay with Jag and Aston Martin, I think because they have huge respect for both marques, and both have such rich heritage that they've not meddled in that respect.

    The Aston Martin factory is supposed to be one of the most efficent now, because of it's restructuring, and they have new models on the way that improve upon the one area that Aston Martins suck really hard.... and that's the interior... the new DB9 really encompasses everything an Aston Martin interior should be, luxury, bespoke, sporting and well made, something the current interiors *cough Vanquish cough* most definitely are not.

    Again the lack of a unique Bentley heritage is what is going to cause VW Bentley problems, Ford simply didn't have the same worries with Jaguar and Aston.

    VW Bentley are supposed to be releasing a new drop-top model, so that should be interesting to see how they work that one out.
     
  22. phrancpharmD macrumors regular

    Joined:
    Apr 22, 2003
    Location:
    Historic Norcross
    #22
    Isn't Morgan still British? They've just released a new model, I think. Uses the BMW 4.4L V8 and the same 6 speed manual from the M5, and weighs about half as much as a 540. YUM!
     
  23. phrancpharmD macrumors regular

    Joined:
    Apr 22, 2003
    Location:
    Historic Norcross
    #23
    I think the "official" line from Audi AG is that Audis are more "sporting" and VW (higher end, at least) is more luxurious. Thus, the A8 is meant to compete with the 5 series, while the Phaeton (and allegedely the Passat W8) is meant to compete with, of all marques, Mercedes. And personally, I think the BMW - Rolls Royce kicks ASS! (but I think the Z4 and the new 5 and 7 series do to. . .)
    :)
     
  24. phrancpharmD macrumors regular

    Joined:
    Apr 22, 2003
    Location:
    Historic Norcross
    #24
    In principle I agree; Jaguar apparently was in trouble when acquired by Ford, and now has access to that expansive Ford parts bin. Therein however lies the rub. Ford Contour / Mondeo based S - and X - Types just don't seem right. Hell, Ford doesn't even produce the Contour for the USA anymore (although maybe that was part of the agreement with acquiring Jaguar?), and while it apparently was a "good" Ford, I would NEVER consider purchasing a modified one labeled as a Jaguar. Now the XK8/XKR and XJ types are another story altogether. . .
    :)


    EDIT: Whoohoo! Triple post! Man I love cars. . .
     
  25. iGav macrumors G3

    Joined:
    Mar 9, 2002
    #25
    VW have never been luxury high end, hence the Phaeton.... (which was a revived name from the early 20th century, deemed as a Lexus esque 'New' brand, until VW stuck those comical sized badges on the front and back) before that VW had nothing to compare with either the A6 or A8, 5 series, 7 Series, E Class, S Class. VW is a mid range brand, not a high end one.

    http://www.forbes.com/2002/03/04/0304vow.html

    The A8 is aimed directly at the 7 Series and S Class, (and now Phaeton on both price and size) the A6 is a 5 Series, E Class competitor, A4 is a 3 Series, C Class competitor.

    The Passat is on a par with a Mondeo and A4 (both price and size), but VW would like to think it scrapes into the A6, E Class, 5 Series class (which it most definitely doesn't) indeed the Mondeo was designed with the Passat as THE defining influence (penned by the same guy I believe).

    Even with the W8 Engine, (which I've driven) is actually not that quick, (7.8 to 60) and has shocking understeer, hence why I'm not surprised that the Phaeton with 600 (kg) more hanging over the front wheels is going to understeer like buggery!! but hey, I dislike understeer it's a nasty handling characteristic.

    I agree with you on the BMW front, I think Bangle is doing a sterling job especially with the new 5, that's resolved alot of the styling experiments on the 7, which is due a facelift next year and the Z4 eats the poor mans 911.... the Boxster... I think that's the name of it.... heheheheheh!

    I'd still drop the Phaeton dollars on a RS6 Avant.... WHOOOOOOOOOOOOOOOSSSSSSSSSSSSSSSSSSSSSSSHHHHHHHHHHHHHHHHHHHH!
     

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