It will escalate from a 'hobby' to becoming another cash cow. It will feature iOS4 and yes will run most of you apps. At least the ones like HULU and Netflix, taking Apple TV to the next level. It will play some of your iPhone/iPad games on your obscenely large screen TV and you may be able to control it with the magic track pad and possibly with your iPhone or iPad App for Apple TV. Throw in an optional blu-ray player (not gonna happen!) and that will be just the icing on the cake. I cannot wait for this fantasy to come true!