My view is that Apple strives to make a phone that anyone can use. The iphone is meant to be incredibly simple and hard to F up. I'm starting to think that the main reason apple doesn't offer quick settings controls is because there's a good chance that people who don't know any better will turn 3G/LTE off without realizing what they've done or what that means, leading to headaches for both the consumer and apple. Or better yet, people turning on airplane mode without realizing it, then handing it to apple when they miss out on important emails or calls. I hope I'm wrong, I would love nothing more than to be able to control brightness on the fly--just trying to make sense of why Apple's never included this highly demanded feature (which a lot of mockups show in iOS 7). What do you guys think?