Until iOS 6, iOS was magnificent. Rich. Luxurious. Extravagant. Exuberant. AMAZING. INCREDIBLE in a word! Its aesthetic had no match. The whining bloggers started complaining about Leather and Felt. Two apps that needed fixing, that was it. Then they jumped onto 'Skeuomorphism' bandwagon just because of Leather stitching and Contacts apps being like realworld counterparts. It was actually not that big of an issue. Apple Overreacted. Removing everything that could be associated to the real-world. Like Reflections. Gloss. Shadows. Stripes. Textures. Colors. A reflective dock. Sign boards in Maps. Even Buttons, couldn't be saved. Now all iOS 7 is, strictly speaking appearance-wise, obnoxiously ugly. Headache inducing. Every app looks the same, like it was put together the last minute. White everywhere. No shadows. Hard to read text. So much that it alienates the loyal and familiar iOS audience. In the end, the bloggers successfully managed to bring down iPhone's OS aesthetic to 'just another Andriod-looking OS'. iOS has lost all it's character and richness. Everything feels dumbed-down and subdued.