Perhaps the OP is experiencing transference. Perhaps HE resents the Adman's comments...
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
'Think Different' Campaign Creator Suggests Apple Needs to Step up its Advertising Game to Counter Samsung
- Thread starter MacRumors
- Start date
- Sort by reaction score
Perhaps the OP is experiencing transference. Perhaps HE resents the Adman's comments...
I didn't own any Macs at the time. I own both now, but that's more to do with iOS development than the commercials telling me OS X is cool. I'm just saying the commercials felt mocking to the users.
Oh, got it. It has a stylus. Yeah, I'd like a stylus, too.
Without detailed consideration during a review, basically what I got from the ad was "Samsung tablet, because: Tim Burton."
I think Apple veered away from what they did well starting with the Siri ads and never could seem to find their way back. (Siri ads were ok at first, but it went on way too long). Go back to basics. But perhaps integrate the Mac and iOS marketing. Some of their real strengths relies in the integration between the two.
Market the ecosystem. Airplay always seems to impress those that don't know anything about it. I'm hoping iOS 7 will have features like sharable screens, logmein type integration with PCs, etc. Show someone how you're linking into your PC from your phone..it usually impresses.
Apple defined what a smartphone was for the masses (as well as tablets). Keep defining..or redefine. Once you let someone else start defining, you're in trouble. The current ads don't do this. They're just annoying.
Brands stay cool by showing off cool features.
Market the ecosystem. Airplay always seems to impress those that don't know anything about it. I'm hoping iOS 7 will have features like sharable screens, logmein type integration with PCs, etc. Show someone how you're linking into your PC from your phone..it usually impresses.
Apple defined what a smartphone was for the masses (as well as tablets). Keep defining..or redefine. Once you let someone else start defining, you're in trouble. The current ads don't do this. They're just annoying.
Brands stay cool by showing off cool features.
Wow... I thought that Samsung ad was a waste... what the heck do unprofessional, not creative, geeks going nutty over zombie unicorns got to do with anything? I guess they want to appeal to the 15-20 year old age group????
IMHO that was the worst ad I've seen in a while for technology. If it wasn't for the Samsung dude, I don't even think I'd know what that ad was for.
IMHO that was the worst ad I've seen in a while for technology. If it wasn't for the Samsung dude, I don't even think I'd know what that ad was for.
This is an excellent ad, whether you get it or not. What is shows is that Samsung products are seemingly integrated into both work and play. That they are part of the fabric of productive, young and old of interesting people. There is passion, exuberance and interest.
It also suggests everyone else has adopted one, which in a world of network effects and platforms is a critical feature of both adoption and value.
Now I get that some of you are still interested in the "look at my shiny object with a feature" ads, but that's not going to cut it when you are pitching an ecosystem.
And yet that smaller screen sold more last quarter in the US. The Note 8 will be ridiculed the first time someone holds up to their head to make a phone call and you know someone will do it... Apple is not in big trouble they billions in the bank and the next OS will big update, I just hope they don't screw it up trying to be Android...
Really, people watch adverts? [cries with laughter]
When we have PVRs, remote controls, or laptops/tablets/phones to use during breaks, people really watch ads?
I'm thinking, 'Doh don't waste time watching ads. Not ever.'
When we have PVRs, remote controls, or laptops/tablets/phones to use during breaks, people really watch ads?
I'm thinking, 'Doh don't waste time watching ads. Not ever.'
Look those people are using iPads. Most people are going to have no idea they were not...
They aren't?
Why would any rational person line up to buy a product on introduction especially days in advance.
Apple portrayed the PC as an uphip, uncool device. And slow, forgetfull, crash-prone, etc. Would it have helped if the actors wore monitors over their heads?
As a PC user myself, I never felt mocked. <shrug>
Normally i'd give credit where it's due but the "Think Different" campaign wasn't really all that good.
1. Apple has rarely played the plucky renegade upstart.
2. Apple at that time wasn't all that bold.
Samsung's ads are horrible. Lebron James uses a Galaxy. so f$%^ng what. Don't care about Tim Burton either other than his latest movie.
Let Samsung continue to spend money try to buy cool and create faux geek chic.
To this date the "I'm a Mac" ads are the best that Apple has created. And they were cheap cheap cheap to make.
1. Apple has rarely played the plucky renegade upstart.
2. Apple at that time wasn't all that bold.
Samsung's ads are horrible. Lebron James uses a Galaxy. so f$%^ng what. Don't care about Tim Burton either other than his latest movie.
Let Samsung continue to spend money try to buy cool and create faux geek chic.
To this date the "I'm a Mac" ads are the best that Apple has created. And they were cheap cheap cheap to make.
Absolutely. I've watched maybe less than 10 ads this year. I blame the superbowl for that though..lol. But that mainstream market still watches em and that's who Apple and others have to cater to.
Well, I don't feel mocked as an iPhone user by these Samsung ads, so what does that mean?
The people in the Samsung ad look like hipsters. Shouldn't they be using iPhone's and posting on Mac Rumors?
It means you just made that point for no other reason than to help boost your argument.
It means you just made that point for no other reason than to help boost your argument.
Actually, they pretty much did. Example: "I'm a Megan."
Mac and PC represented the devices, not the people.
Why did you feel mocked? Did you personally crash and bluescreen? Did you personally lack built in productivity apps, or had a small screen, or was part of a range of products? No, it was the machine that had these attributes. You are not a machine. If you felt mocked and took offense, you read the ads wrong and took the message too personally.
Samsung on the other hand, makes no bones about who they're attacking: if your hunk of metal and glass has an Apple logo, you are unhip, and uncool, a lemming that stands in line for old tech; an old fuddy-duddy who doesn't understand hip and cool technology. You are being mocked by Samsung, outright, and they are actively telling their customers that they should do it, too. The messages are very different.
That said, I don't take Samsung's ad messages personally. Openly mocking someone is compensation for an insecurity. I don't care what device someone has in their hands, and I know that I don't need a specific brand of smartphone to be hip or cool.
Last edited:
I don't doubt it for a second... there's nothing in the referenced blog post would indicate some sort of ill feelings towards Apple due to the fact he used to work there.
Actually, in the long form of the old Galaxy S3 ad (which they eventually shortened).... the main bit of the ad was that the "hipsters" were listing all the cool things that Apple is finally releasing after revision X, and then saying some stuff that Apple probably won't have yet so they'll have to wait for revision Y. And then going on about the adapters.
Enter the Samsung Galaxy S3 which already had all of that stuff months ago and wasn't releasing as many revisions to get there. On top of stuff that the iPhone 5 still didn't have.
THEN enter the old parents wanting the iPhone.
However they eventually shortened that commercial to just 1 or 2 lines followed by the old couple wanting to join the "hipsters" Which did kind of turn the commercial into a "Samsung == cool / iPhone == old and hipsters"
So to be fair, the original commercial WAS kind of Mac vs PC. Only with the Mac people saying their shortcomings while Samsung said "Yeh, we've been doing that". Instead of the PC describing his shortcomings and the Apple guy saying "Yeh, that stinks"
Ha! How true. When I hear hipsters, I immediately think of someone who looks exactly like the guy with the fro in the ad. Glasses, untucked, unbuttoned flannel shirt, with t-shirt, skinny jeans or baggy jeans and old converse all-star sneakers.
I don't care that Samsung has the ads. The problem I have is that they suck.