Tim Cook: Apple 'Spending an Enormous Amount' on 'Macs of the Future'

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Feb 7, 2014.

  1. macrumors bot


    Apr 12, 2001

    Apple hasn't "given up on the Mac" like some of its competitors and has "some really cool things" coming, according to CEO Tim Cook who sat down for a wide-ranging interview with The Wall Street Journal.

    Answering a question about new product categories, Cook said the company is going to focus on "only doing a few things and doing them great", but that Apple does have significant new products, in new categories, in the works.

    He went on to say that he felt Apple has a long way to go in its existing categories as well, the Mac in particular.
    According to the well-sourced KGI Securities analyst Ming-Chi Kuo, Apple is planning to release an ultra-slim 12-inch Retina MacBook in the middle of 2014 and it could be one of the "really cool things" that Cook talked about.

    Elsewhere in the interview Cook revealed that Apple has repurchased $14 billion in stock over the past two weeks, and that the company is open to making large acquisitions if it makes sense. He also reiterated that Apple is working on "some really great stuff" in new product categories, an assertion that Apple executives have made numerous times over the past few months.

    Investor Carl Icahn, who has been agitating for an increase in Apple's stock repurchase program, tweeted today that Wall Street is "still not listening" to Cook's statements and Apple's stock price remains relatively flat.

    Article Link: Tim Cook: Apple 'Spending an Enormous Amount' on 'Macs of the Future'
  2. macrumors 68020


    Nov 22, 2011
    East Coast USA
  3. macrumors 65816

    Jun 20, 2009
    Lincoln, UK
    Does that mean there will be a new Mac Mini soon?
  4. macrumors 6502a

    Jun 16, 2012
  5. macrumors regular

    Jan 15, 2010
    Pretty sure one of the downfalls of Apple in the late 80's/early 90's was having too many products out there. I realize the desire to want to have innovative products, but I'm not sure how well the "throw everything at the wall and see what sticks" will work.
  6. macrumors regular


    Jul 1, 2007
    New York, NY
  7. macrumors member

    Dec 3, 2011
    Pleeeeeeeeeeeease give us a prosumer version of the new Mac Pro with an i7 and Radions!
  8. macrumors 6502

    Jan 18, 2012
    The real question: can they break truly Intel's desktop/laptop CPU monopoly with innovative solutions?

    I hope so.
  9. macrumors 603


    Sep 19, 2003
    Canada, eh?
    Prediction: Apple's answer to Windows 8 touchscreen convertible PCs.

    Done "properly". However that looks.
  10. macrumors 68040

    Lesser Evets

    Jan 7, 2006
    WHAT!!?? You want results? Just enjoy the corporate board-speak and fluffy empty words... and smile with glorious satisfaction that something is being done. But, don't expect anything to be done.

    Sounds like Cook is saying this will be a year without major innovations or products. What else does an exec say when they have little on the immediate runway?
  11. macrumors 65816


    Jan 6, 2004
    I hope Tim Cook doesn't think an "ultra-slim 12-inch Retina MacBook" = a new product category
  12. macrumors G3

    Apple fanboy

    Feb 21, 2012
    Behind the Lens, UK
    Tim Cook: Apple 'Spending an Enormous Amount' on 'Macs of the Future'

    So will we!
  13. macrumors regular


    Oct 30, 2009
    Tim Cook talks too much. Stop making people's expectation even higher and start delivering. It's like he's creating a new level of leaks. Apple should start going after whoever leaks their projects, sue their a$$es and let everybody know about it. I'm sure they have a vision that maybe we don't for an iWatch, for instance, but this has been leaking for so long that it doesn't seem to be a big deal anymore. Those leaks also give opportunities for other companies to come up with their version of the iWatch before Apple even perfects it themselves.

    My biggest hope (even though there are so many leaks about it already) is the new Apple TV. I seriously don't think it's an actual TV. I believe it's a combination of things in a hybrid set-top box. Those things would include a game console, a media player for local (UPnP, UDP, etc) and cloud content, a cable/satellite connectivity with siri searchable/navigable program guide content and DVR, an open ATV app store, AirPort capability, an improved AirPlay that includes a seamless transfer of output to the Apple TV (iOS 8) from any device or computer, 4K resolution output, dedicated remote control and also iPhone/iPad intelligent remote control, etc. Hell YEAH!!
  14. macrumors 68020


    Dec 9, 2008
  15. macrumors G5


    Nov 14, 2011
    Who cares? If it's a product people want they're not going to care if it's classified as a new category or not. It's only Wall Street and the tech press obsessed with this new category nonsense.


    Yeah because that's exactly what Cook said. :rolleyes:
  16. macrumors 601


    Mar 18, 2008
    California, United States
    MacRumors, I beg you, just please don't post up Icahn's photo in another news article again.

    Thank you.
  17. macrumors member

    Jun 24, 2013
    Derbyshire, UK

    I do sometimes feel like a greedy iWhore, and I appreciate the time goes into truly ace products, but waiting 2 years between major iPhone changes seems far too long in this day and age, I'm happy with my iPad Air but it hasn't changed my life, and the 1gb of ram in it truly sucks.

    I guess we are all in the same position waiting to be WoW'd, fingers crossed for a surprise or two, is a true surprise even possible in this day and age?
  18. macrumors 6502

    Oct 1, 2007
    Tim Cook "We have new exciting innovative products this year"

    Tim Cook at WWDC2014. "I like to present you iPhone 27 and iPad 38"

    Apple you have Billions of Dollars, USE IT. Why keep coming with the same rehash crap every year.
  19. macrumors 65816


    Apr 14, 2009
    Wilts., UK
    @Tim - why not spend some $$$ on a new version of Aperture to run on the existing Macs?
  20. macrumors 65816


    Jan 6, 2004
    Who cares? AAPL stock holders like me.

    Why? If an "ultra-slim 12-inch Retina MacBook" is what Apple considers to be a new product category when it's really not, Wall St is going to slam the stock again. It's in Apple's best interest to not allow that to happen.
  21. macrumors 6502

    Feb 21, 2011
    **** Wall Street. Going to bed with Wall Street is like sleeping with a den of vipers. I agree with the following post;


    Focus on making things better and not come up with new categories just to satisfy Wall Street.
  22. macrumors 6502a

    Jan 29, 2003
    Bring back the 17 inch MBP or something equivalent!
  23. macrumors 6502a

    Aug 13, 2012
    Carl Icahn said - "Tim Cook again confirms $AAPL will launch new products in new categories (plural) this year. Wall Street apparently still not listening."

    To which Tim responded "...anyone "reasonable" would consider Apple's upcoming products to be in new categories."

    anyone "reasonable" - hardly reassuring, to the street, that's it's going to be anything other than evolution.

    ABSOLUTELY NOTHING in Cook's statement that would make anyone think innovation.
  24. macrumors 68030


    Aug 16, 2011
    Philadelphia Area
    ...Because "Billions of Dollars" = Great products.:rolleyes: I don't understand what it is that you want? Please tell me.
  25. Editor emeritus


    Jul 10, 2003
    Falls Church, VA
    They have. It's called an iMac.

    Configurable with up to:
    - 3.5 GHz quad-core Intel Core i7 (Turbo Boost up to 3.9GHz).
    - 32 GB RAM
    - NVIDIA GeForce GTX 780M with 4GB of GDDR5 memory.
    - Two thunderbolt ports (yeah, they need an update to thunderbolt 2)

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