Tim Cook Discusses Apple's Culture of Secrecy, Sapphire, and More in ABC News Interview

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jan 24, 2014.

  1. macrumors bot

    MacRumors

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    In honor of today's thirtieth anniversary of the introduction of the Macintosh, Apple CEO Tim Cook and executives Craig Federighi and Bud Tribble recently sat down for an interview with ABC News. ABC's David Muir was a guest on Good Morning America this morning, where he introduced a short preview of the interview, which airs in full tonight.

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    In the clip, Muir talked candidly to the trio of executives about Apple's culture of secrecy, the company's plans for its Arizona sapphire manufacturing plant and the iWatch. Cook was forthcoming in the interview about his work habits and Apple's rumored black curtains, but as usual he adeptly deflected questions about Apple's future product roadmap.

    The full interview will air tonight at 6:30 PM on World News with Diane Sawyer.

    Article Link: Tim Cook Discusses Apple's Culture of Secrecy, Sapphire, and More in ABC News Interview
     
  2. macrumors 65816

    Four oF NINE

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    #2
    Here's hoping for an insightful interview
     
  3. macrumors 6502a

    TheRainKing

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    #3
    Typo in the title

    'Cuture'
     
  4. macrumors 68000

    Joined:
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    #4
    There has been more Mac news on this website in the last 24 hours than the last 5 years of MacRumors. Seriously.
     
  5. macrumors 65816

    musika

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    #5
    They seem like great folks. :)
     
  6. macrumors 6502

    tbrand7

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    #6
    Cuture of secreacy? I think you meant "Culture"
     
  7. macrumors 65816

    kalsta

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    #7
    Nothing gets the fans on my MBP excited like a good Flash video.
     
  8. macrumors 6502

    Joined:
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    #8
    I too would like to know more about Apple's Cuture. It's so secret, I've never even heard of the word!
     
  9. Administrator/Editor

    WildCowboy

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    #9
    Fixed...thanks.
     
  10. macrumors 68020

    brdeveloper

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    #10
    They look like Microsoft executives.
     
  11. macrumors 65816

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    Kennesaw, GA
    #11
    Looks like Tim Cook ate a blue lollipop before the interview. HAHA
     
  12. macrumors 65832

    Tankmaze

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    #12
    People who interview Tim shouldn't waste their time asking this type of question.
     
  13. macrumors 65816

    bacaramac

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    #13
    Looking forward to this interview. This NSA news is getting out of control.
     
  14. macrumors G5

    Rogifan

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    #14
    Man they sure do know how to drag things out.
     
  15. macrumors member

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    #15
    Come on Craig, I'm sure you don't need to wear the same blue shirt every time you get on camera?
     
  16. macrumors 6502

    violst

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    #16
    Looks very interesting, I'm looking forward to watching it. It will be nice to see them showing off the new Mac Pro. Its good to see Mac computers getting some spot light time.
     
  17. macrumors 601

    dannyyankou

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    #17
    That's funny, because I was just able to play the video on my iPad. Try disabling Flash. You don't need it for much these days anyway :)
     
  18. macrumors 6502a

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    #18
    Maybe it's his black turtle neck. Sometime I feel like these guys are all like Homer Simpson. All the same outfits in the closet... maybe it's something that they all too on from good ole' Steve.
     
  19. macrumors 6502a

    super tomtendo

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    #19
    I just DVR'd it. First time probably I ever did that for an ABC news show...
     
  20. macrumors 65816

    GenesisST

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    #20
    Is Craig's hand on Tim's thigh? :D
     
  21. macrumors 68000

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    #21
    Right there in the first picture you see some of what is wrong at Apple.

    Grey hair.

    Apple could use some young innovative people. As much as I like Apple (just got another one this week!) the product line has become stale, restrictive and overly-conservative. Users keep loosing connectivity and the ability to upgrade. The product line is full of holes, just what you might expect from some old, grey-haired dudes.
     
  22. CJM
    macrumors 65816

    CJM

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    #22
    The little clip isn't loading for me. Ho hum! Will try my PC when I get in.

    I really like Craig Federighi but you might be right. I wonder what the design teams are like by comparison.
     
  23. macrumors 68020

    Joined:
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    #23
    EXACTLY!
    (could not call it stale yet, but not getting as much attention as glam SamSmug)


    That and ABC title says "30 years of Apple".
    So, Apple was founded in 1984 and instantly changed the way we do computing....
     
  24. macrumors 68000

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    #24
    They look like executives period.
     
  25. macrumors G5

    Rogifan

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    #25
    Here you go...

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