Tim Cook: For iPhones, The Experience Is Key, Not Just a Larger Screen

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Feb 12, 2013.

  1. macrumors bot


    Apr 12, 2001

    At this morning's Goldman Sachs Technology and Internet Conference, Apple CEO Tim Cook spoke about a number of topics including vaguely addressing rumors of a possible future iPhone with a larger screen.

    Left to right: iPhone 5, Galaxy S III, "iPhone Plus", Galaxy Note II, courtesy Marco Arment
    Cook focused his comments on the user experience, saying that was more important than specifications. Answering a question about larger screen sizes, Cook had this to say (transcript from Macworld):
    Cook went on to talk about smartphone displays, saying that "some people are focused on size." He explained that some things are more important than simply size, citing the poor color saturation and brightness on OLED displays.
    Going back to language that he has used before, Cook said that Apple will "never ... make a crappy product." He said that for new products, Apple must design "something great, something bold, something ambitious."

    One thing he didn't mention was Apple's frequent assertion that the iPhone's screen is the perfect size for "your thumb" -- the ability to hold and use the phone in one hand -- a fact that was mentioned in one of the first television ads for the iPhone 5.

    Article Link: Tim Cook: For iPhones, The Experience Is Key, Not Just a Larger Screen
  2. macrumors 6502a

    Feb 16, 2011
    You are correct, Tim. Experience is everything.....and I want to experience a larger iPhone or I'm likely to switch when I'm due for another upgrade.

    EDIT: Wouldn't mind the ability to customize more as well. I have my Macbook Pro very personalized without sacrificing anything the OS has to offer. You couldn't pry that thing from my hands if you tried. Don't feel that way about my phone.
  3. macrumors 6502


    Dec 5, 2010
    Montreal, Canada
    "They want that "Aha!" moment each time that they use the product"

    Get working on i OS7 then.
  4. macrumors 68030

    Oct 31, 2007
    London, UK
    I imagine that's because it's bollocks.
  5. macrumors member

    Aug 19, 2011
    I haven't had an 'Aha' moment while using an Apple product for a while now..
  6. macrumors member

    Nov 1, 2012
    Aha. This is the same Os since 2007...get real. More like blah hah... Boring...
  7. macrumors 65816

    Sep 15, 2006
    I hope iOS 7 makes me say "Aha!".

    An option for a bigger screen though be nice for me personally.
  8. macrumors 65816


    Nov 20, 2007
    A-ha. Yeah, not since the launch of the iPhone 4.

    Camon Apple, bring it.
  9. macrumors member


    Jul 29, 2010
    Toronto, ON
    I'm more interested in iOS 7 over a new phone. Now, if they overhauled the OS and took advantage of the larger screen and come out with some groundbreaking new feature, then maybe I'd give it a go.
  10. macrumors regular


    May 4, 2009
    Not since the "one more thing..." Has there been an Aha moment.

    Apple are getting predictable. Where's the ambition gone?
  11. macrumors 68020


    Nov 14, 2002
    Charleston, SC
    I said aha when I saw my portfolio this morning. AAPL down another $12.
  12. macrumors 6502

    Jan 26, 2006
    SLC, Utah
    I felt that "Aha!" for the first few months of using a Retina display. Now I'm ruined for everything else. Thanks a lot, Tim.
  13. macrumors 68040


    Aug 31, 2007
    Land of the Free-Waiting for Term Limits
    If not a larger screen Tim, you better bring it with iOS 7- and you better hit it out of the park.
  14. macrumors 6502

    Feb 27, 2011
    Just navigate on an ipad 3 to any of the HTML5 retina optimized Porn sites, an 'aha' moment will most likely follow
  15. macrumors 65816


    Sep 7, 2011
    3 countries for tax benefit

    Apple, went from market leader to follower in record time. Giving MySpace a run for their monies..

  16. macrumors G5


    Nov 14, 2011
    The only thing predictable are the comments here these days.
  17. macrumors 65816


    May 25, 2012

    That would be mega cool if they were the first to go with building a custom phone like you build your imac. pick out your hd ram processor etc..
  18. macrumors 65816

    Jun 20, 2009
    Lincoln, UK
    It is pretty certain they have been working on iOS 7 since iOS 6 came out.

    I think there is likely be be a change in approach with iOS 7 given that Jony Ive has taken on software design responsibility. I am very interested to see what appears.
  19. cdmoore74, Feb 12, 2013
    Last edited by a moderator: Feb 12, 2013

    macrumors 68000

    Jun 24, 2010
    Confirmation that Apple is releasing a 5s and that I'm staying with Android. Getting Apple to release a larger phone is like pulling teeth.
  20. macrumors 604


    Mar 26, 2008
    LOL! thx for the laugh


    never understood the marketing aspect of using just one hand. i never use my iphone with lne hand ... my hand would turn numb after 5 minutes
  21. macrumors 6502a


    Jun 24, 2010
    Chicago and Spooner (when it's not 20 below)
    If you're "bored" with iOS and Apple in general and you're not getting the aha moment any more - switch to Android. You'll get that aha moment each time the device does what you want it to, if you can get it to do what you want it to.

    Apple doesn't need to add animated icons or active weather lock screens - those kind of things are great if you're so bored you need your device to entertain you, but if you actually use your device these things seem rather pointless. Apple created such a simple OS that only takes a swipe and a click or two to get to things that can entertain you - and that's just too much work for people?

    I'd hate to see how you act when it's time to open presents - and waiting for the microwave to heat up a bowl of soup must be physically painful. How can anyone be expected to wait 90 seconds for soup to heat up. But hey, while you're waiting you can stare at your Android device while it shows you it's raining outside with animated clouds and rain on the lock screen - because you don't have time to look out the window...
  22. macrumors 6502a

    Feb 16, 2011
    I love Jony, but at this point I'm skeptical as to what he will bring to iOS 7. I don't want re-designed app logos with the most subtle curvacious beautiful chamfered edges that invoke emotions I wasn't aware I had by looking at them.....I want the ability to customize the look, widgets, and perhaps even more fluid transition between some of the most used apps ala what Blackberry is bringing to the table. I want a Blackberry iNote.
  23. macrumors 68030


    Jan 6, 2009
    Translation: Our OS doesn't scale to resolutions and screen sizes without developers have to rewrite their apps so I will make excuses why we don't offer other screen sizes.
  24. macrumors 65816

    Jan 26, 2010
    Well not really... Still the most market share in most countries. Android is not the market. It's the many, many disparate, divorced and unsupported Devices that make up android. Samsung HTC et al.

    And if you really think that HTC Sense, and Samsung TouchWiz are usable interfaces then off with you ( Raw Droid is pretty nice tho )

    And if you are talking about the money market - then you know nothing. 0
  25. macrumors 6502a

    Jul 1, 2010
    I wonder if anyone at Apple is actually using Android to compare or are they all using iPhone assuming they're still the best?

    There's a reason why Android is slowly taking over.

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