Tim Cook Talks iPhone Sales, Apple TV, Campus 2, and More at Employee Town Hall Meeting

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Feb 4, 2016.

  1. MacRumors macrumors bot

    MacRumors

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    Following Apple's first quarter earnings report, Apple executives hosted a Town Hall meeting with Apple employees to answer questions and to divulge a few details about the company's future plans. 9to5Mac has shared highlights of what was covered at the event. While much of what was said was reiterating information that was shared during the earnings call, there are a few tidbits worth noting.

    When it comes to the iPhone and the rumor that Apple has perhaps reached "peak iPhone," Cook said the device is the "greatest business of the future" with growth potential in key emerging markets like India and China. He said Apple does not need to launch a less expensive device with pared-down features to entice buyers in these markets, as research suggests people will spend more for a better experience. These comments relate directly to the upcoming "iPhone 5se," which some rumors have suggested will be positioned as a less powerful, lower-end device, though not a cheap one by general smartphone standards.

    On the Apple TV and tvOS, Cook said the two products point towards a "bright" future for Apple, but he didn't mention how Apple might expand its presence in the living room going forward. tvOS is Apple's way of giving content providers the tools to offer streaming television solutions to customers after having failed to launch its own streaming service due to difficulties with negotiations. The most recent TV-related rumors suggest Apple is exploring the possibility of original content, following in the footsteps of Netflix and Amazon.

    Cook also reportedly expressed excitement over future products coming from the company's software, services, and hardware divisions. In the next few months, Apple is expected to announce the iPhone 5se, the iPad Air 3, new bands for the Apple Watch, and perhaps new Retina MacBooks and Retina MacBook Pros. Later in the year, Apple is also expected to introduce the highly-anticipated iPhone 7 and iPhone 7 Plus.

    He also teased "far off" hardware products coming beyond 2016, perhaps hinting at the company's work on the Apple Car or its exploration of virtual and augmented reality. Recent rumors suggest Apple is prototyping virtual reality headsets similar to the Oculus Rift.

    The last bit of interesting information was on Apple Campus 2, the company's second "spaceship" campus that's under development in Cupertino. Construction appears to be on track to be finished at the end of 2016, as Cook says the first employees will move into the campus by the end of January 2017. He also said the new underground auditorium will allow Apple to hold events on its grounds instead of at venues in San Francisco and other parts of the Bay Area.

    The meeting also included more mundane information on upcoming time-off benefits for Apple employees, flagging iPad sales, new solutions for retaining employee talent, and Apple's supply chain, which can be read at 9to5Mac.

    Article Link: Tim Cook Talks iPhone Sales, Apple TV, Campus 2, and More at Employee Town Hall Meeting
     
  2. tigres macrumors 68040

    tigres

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    Just look at that pipeline, stop me if your heard this one before.
     
  3. cmichaelb macrumors 68020

    cmichaelb

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    What about the Mac Pro? It's overdue for an update.
     
  4. vertical smile macrumors 6502a

    vertical smile

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  5. ChromeAce macrumors member

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    "Flagging" iPad sales? I think you mean fledgling.
     
  6. raniel macrumors regular

    raniel

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  7. vertical smile macrumors 6502a

    vertical smile

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    I know there will be a flood of comments disagreeing with me, but I feel the ATV4 and tvOS has been a disappointment so far.

    I had high hopes for it, only to be let down.
     
  8. 69Mustang macrumors 68040

    69Mustang

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    One could be forgiven for thinking the Mac Pro's unfortunate sobriquet is prophetic. Trash can.
     
  9. Hank Carter macrumors regular

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  10. dannyyankou macrumors 603

    dannyyankou

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    I haven't backread but has anyone asked about the Mac Pro yet?
     
  11. saintforlife macrumors 6502a

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    :yawn: Nothing interesting about any of that. Its stuff every MacRumors reader already knows.
     
  12. cmichaelb macrumors 68020

    cmichaelb

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    'Liked' purely for your eloquence.

    If they are getting into VR as rumored, no other Mac can drive that experience. The Mac Pro still has a place.
     
  13. Rogifan macrumors P6

    Rogifan

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    This was an employee town hall with Cook. I doubt he listed every single product being worked on right now. I doubt these all employee meetings get into many details...all high level stuff.
     
  14. 69Mustang macrumors 68040

    69Mustang

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    We can only hope. I understand the market for the MP is small relative to Apple's mobile market. It's going to take priority. Still...
     
  15. User008 macrumors newbie

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    Wait, what? They all met with themselves? I thought all employees were executives.
     
  16. Neil87567 macrumors newbie

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    What employees? At Apple everybody is an executive... :)
     
  17. Hank Carter macrumors regular

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  18. keysofanxiety macrumors 601

    keysofanxiety

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    18 billion dollars profit in 3 months. Enjoy your 5400RPM hard drive.
     
  19. killawat macrumors 6502a

    killawat

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    Rumor is even Apple is waiting for the Skylake MBP.
     
  20. AppleMark macrumors 6502a

    AppleMark

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    Nope, not from me.

    ATV4 is not worth it unless they are holding back with the tvOS.
     
  21. 12vElectronics macrumors 68040

    12vElectronics

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  22. sevoneone macrumors 6502

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    I still find it strange they did not address the pro market. The last time the pro desktop went without an update, by now Tim and other people at Apple were assuring the masses something was on the way. I'm sure there are a lot of employees that want to know what Apple's intentions are. Apple employs plenty of designers, engineers and audio/video people... Why wouldn't they be asking the same questions we are about the MacPro?
     
  23. Michaelgtrusa macrumors 603

    Michaelgtrusa

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    #23
    What about the nation making the products and the people building them.
     
  24. rwilliams macrumors 68040

    rwilliams

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    #24
    Sounds like he said a whole lot of nothing.
     
  25. rdlink Suspended

    rdlink

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    #25
    You're correct. Because I disagree. What, exactly did you expect?
     

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