Tim Cook Teases Apple Car: 'It's Going to Be Christmas Eve for a While'

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Feb 26, 2016.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple CEO Tim Cook has remained tight lipped about the so-called "Apple Car," but today he dropped a hint about the much-rumored electric vehicle at the company's annual shareholders meeting in Cupertino (via Business Insider).
    Cook's comment suggests that, if such a project exists, the purported "Apple Car" will not be publicly revealed for quite some time -- in line with reports claiming Apple is currently targeting a 2019 or 2020 production date.

    Apple has recruited hundreds of engineers from Tesla, Ford, GM, Samsung, A123 Systems, Nvidia, and elsewhere, likely to work on the purported car project, which has allegedly been called "Project Titan" internally. Tesla CEO Elon Musk recently said it is an "open secret" that Apple is developing an electric car, based on its number of recent automotive-related hirings.

    Other evidence that points towards Apple's interest in the automotive industry includes its discussions with a secure Bay Area testing facility for connected and autonomous vehicles and its meeting with the California DMV to review self-driving vehicle regulations in 2015. More recently, Sunnyvale residents have reported hearing loud "motor"-sounding noises at night on a campus where Apple leases at least one building.

    When questioned about the "Apple Car" in a recent interview, Cook provided a more elaborate non-answer:
    Apple's internal "Project Titan" team has reportedly faced some obstacles over the past month. In January, supposed "Apple Car" project lead Steve Zadesky informed colleagues that he would be leaving the company for personal reasons. Then, just a few days later, it was reported the "Apple Car" team is on a hiring freeze as Apple executives are unhappy with the progress being made on the development of the vehicle.

    Other news out of Apple's shareholders meeting today includes the company's commitment to customer privacy and raising its dividends annually. Cook also hinted that now is a "great opportunity" for Apple to acquire smaller technology companies. He said Apple has made 19 acquisitions in the past 15 months.

    Article Link: Tim Cook Teases Apple Car: 'It's Going to Be Christmas Eve for a While'
  2. H2SO4 macrumors 68030

    Nov 4, 2008
    Cars are expensive enough, why do we need an Apple tax in addition to all the other taxes associated with them?
  3. Goldfrapp macrumors 68040


    Jul 31, 2005
  4. bpeeps macrumors 68020


    May 6, 2011
    Queue jokes/complaints related to other products and how Apple can't get that right so they shouldn't be working on a car.
  5. DUCKofD3ATH macrumors 6502


    Jun 6, 2005
    Universe 0 Timeline
    Coming soon: Apple's all-electric automobile!*

    *Batteries not included.
  6. Cougarcat macrumors 604

    Sep 19, 2003
    And then it's going to be me not winning the lottery to be able to afford one in perpetuity.
  7. kevinkyoo macrumors 6502


    Feb 5, 2016
    2019 or 2020? Good. Please first focus on fixing the software and hardware on your computers, phones, and watches before venturing and expanding out more than you can afford to
  8. Popeye206 macrumors 68040


    Sep 6, 2007
    Jokes aside, I'm excited about what Apple might be able to do here. I would think it's going to be more than just "all electric" as being the main feature. I'm sure they'll work in "pinch to move", "swipe to turn", and even some force touch features like "nudge to park"? :D:p

    Oh... a feature I really want... red turtle shells that circle my car... if you know what I mean. :D
  9. firewood macrumors 604

    Jul 29, 2003
    Silicon Valley
    Tim said there are more iOS developers in China than any other country. Something he said about him learning to take better photos got the biggest laugh.
  10. hybroid macrumors regular


    Aug 12, 2010
    How did you infer an Apple Car from that quote??

    That could mean anything. Might be a 1TB iPod under the tree...
  11. Reason077 macrumors 68000


    Aug 14, 2007
    Some will argue that Apple should focus on what they know. But if it's true that Apple are developing a car, then I'm all for it.

    Electric vehicles have huge environmental and economic benefits, and self-driving vehicles will save many, many lives.

    Sure, other companies are working on this stuff too. But air pollution and deaths from road accidents are some of the more significant problems facing humanity. This stuff is actually way more important than making the next iPhone a little bit thinner, and the more smart people and companies we have working on it, the better.
  12. DUCKofD3ATH macrumors 6502


    Jun 6, 2005
    Universe 0 Timeline
    Unless they've achieved fundamental breakthroughs in battery tech, their car won't be viable anyplace that has seasons. Using the heater in cold weather and the AC in hot drains the battery too quickly to make all but the shortest trips practical.
  13. snebes macrumors 6502a

    Apr 20, 2008
    Glad I'm not the only one wondering just this.


    The BI article has that quote with the context of:
    Is there audio of this posted anywhere?
  14. bdkennedy1 macrumors 65816

    Oct 24, 2002
    Right. He could have been talking about anything.

  15. matt3526 macrumors regular

    Mar 7, 2011
    no doubt it'll come in 3 flavours: 50mph - $20999 80mph - $25999 120mph - $30999
  16. jyen macrumors member

    Oct 29, 2012
    In case you didn't read the article, that was Tim's response to a question about the Apple Car.
  17. DUCKofD3ATH macrumors 6502


    Jun 6, 2005
    Universe 0 Timeline
    Except for the "Teases Apple Car" in huge bold letters on the headline....
  18. nezr macrumors regular


    Feb 19, 2010
    Vancouver, BC
    iCar, iCar Pro, iCar mini, iCar Se (standard edition).
  19. JohnApples macrumors 6502a

    Mar 7, 2014
    Of course the battery will be included! It will just be smaller than the rest of the electric automobiles' batteries, be non-removable, and require a proprietary charger! :D
  20. nightcap965 macrumors 6502a


    Feb 11, 2004
    Cape Cod
    I will give Mr. Cook his due: he's a master of the enigmatic and ambiguous statement.
  21. jyen macrumors member

    Oct 29, 2012
    I bet people would be all over the Apple Car Sport model though!
  22. Moorepheus macrumors regular


    Sep 13, 2012
    Niagara Falls, NY
    This car will be priced much higher then the most expensive Tesla. It will require yearly upgrades to it's OS, and after 3 years, you will need to upgrade your vehicle, because you can't upgrade the OS anymore. Oh, it will have 4 wheels, headlights and tail lights. Ok, I am done having fun with this. I will be very interested in what Apple has to offer. I do, believe like I said above, that the price of this car will fall in line with all their other products, a bit on the high end.
  23. Kajover macrumors member

    Feb 23, 2010
    and of course... "shuffle" for random destination.
  24. DUCKofD3ATH macrumors 6502


    Jun 6, 2005
    Universe 0 Timeline
    I think it should be more personal:

    iSTEVE: Superior Technology Electrical VEhicle
    Steve Jobs would have wanted it that way.
  25. bladerunner2000 macrumors 65816


    Jun 12, 2015
    And people will cal it innovative while FLOCKING to buy such a crippled car.

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