In a related story, as payment for Al Michaels going to NBC to do Sunday Night Football, NBC/Universal had to give ESPN/Disney the following items:
Increased rights to the Olympics
Increased rights to Notre Dame Football games
Increased rights to the Ryder Cup
and....
The rights to Walt Disney's original cartoon Oswald The Lucky Rabbit
It's so odd b/c we talked about Disney creating and then losing the rights to him no more than 2 weeks ago in my Animation Film Seminar class.
"Oswald is definitely worth more than a fourth-round draft choice," Michaels said, referring to what the Kansas City Chiefs gave the New York Jets as compensation for releasing coach Herm Edwards from his contract. "I'm going to be a trivia answer someday."
http://sports.espn.go.com/nfl/news/story?id=2324417