Tor Myhren Officially Joins Apple as Vice President of Marketing Communications

[MacRumors]

Former Grey Group chief creative officer and New York president Tor Myhren has officially joined Apple and has been added to the company's Executive Profiles webpage. Apple first announced Myhren's plans to join the company back in December of 2015, when it announced new roles for Jeff Williams and Phil Schiller.

According to his profile, Myhren will lead a creative team focused on Apple's advertising, internet presence, package design, and other consumer-facing marketing. Myhren is replacing Hiroki Asai, who is retiring after spending 18 years handling marketing communications and graphic design at Apple.

Myhren has overseen popular Grey ad campaigns like the ETrade talking baby and a series of commercials for DirecTV starring Rob Lowe.

A two-time TED speaker, Tor has been named to Fast Company's Most Creative People in Business, Fortune's 40 Under 40, AdAge's Creativity 50 honoring the world's 50 most influential creative minds, and was inducted into the Advertising Federation of America's Hall of Achievement.

Like all Apple executives listed on Apple's Executive site, Myhren will report directly to Apple CEO Tim Cook.

Article Link: Tor Myhren Officially Joins Apple as Vice President of Marketing Communications

 

[Crosscreek]

They probably should hire some product designers.

 

[surfingarbo]

Marketing Communication. Singular. Corrected it for you, lol.

 

[emm386]

marketing, err? probably something Apple needs the least at the moment...

my opinion: bring on the gizmos! create something new! something that makes my life easier or more enjoyable! maybe more reliable software or service reliability...but marketing? really?

 

[now i see it]

Marketing people. Eeew
After spending too much time in "marketing meetings" I always found it so amusing that these so called marketing people "knew" what the customer wanted.
Bottom line: They're just people like you and I who try to guess what other people want. (Have no idea).
It's all so silly. Tor is probably a likeable guy though.

 

[2457282]

Former Grey Group chief creative officer and New York president Tor Myhren

Wait. New York has a president? Boy o Boy has our politics gone in a different direction. Is his platform to put a wall around the state and to kick out the illegal Wall Street bad boys?

Lol.

 

[Mr. Dee]

Let me guess, the product boxes are going to look really noisy in the future. I suggest he just stick to a working formula.

 

[Rogifan]

They probably should hire some product designers.

More like MR posters should get some original material. Plus last time I checked plenty of people here have criticized Apple's advertising.

 

[C DM]

Marketing people. Eeew
After spending too much time in "marketing meetings" I always found it so amusing that these so called marketing people "knew" what the customer wanted.
Bottom line: They're just people like you and I who try to guess what other people want. (Have no idea).
It's all so silly. Tor is probably a likeable guy though.

Except that marketing is just as much of bread and butter for a company like Apple as the actual products they have.

 

[hofnar]

He was fun to work with at Grey, I wonder what's going to happen to them now that he's left.

 

[Crosscreek]

More like MR posters should get some original material. Plus last time I checked plenty of people here have criticized Apple's advertising.

Is that you Jony......I'm sorry.....not.

 

[yaxomoxay]

necktie with unbuttoned collar. Bad start, bad start

 

[rmatthewware]

marketing, err? probably something Apple needs the least at the moment...

my opinion: bring on the gizmos! create something new! something that makes my life easier or more enjoyable! maybe more reliable software or service reliability...but marketing? really?

You need good marketing. Even a company like Apple needs people telling other people why they need the product. Why else do Coke and Pepsi market themselves? If a company doesn't stay in the public spotlight and give people good impressions, people are less likely to buy their products.
[doublepost=1461964552][/doublepost]Hey, I loved those eTrade baby commercials.

 

[routine_analyst]

Surprised that this person doesn't report to Phil Schiller instead of direct to Tim Cook. Wouldn't you think the VP of Marketing Communications would report to the Senior Vice President of Worldwide Marketing?

 

[Aston441]

How about hiring a great programmer who can open up iOS while keeping it secure and who can recode all the slow boggy bits in Assembly?

 

[Richardgm]

necktie with unbuttoned collar. Bad start, bad start

Guess it says, "formal, but we are still cool & hip"?

 

[Mac Fly (film)]

Here comes MacRumors commenters trademark cynicism. Easy to poo-poo, harder to do. Watch his Ted talk and you'll see why Apple hired him. He's very like and Angela Ahrendts personality in that he thinks outside of the box. Apple has no problem with design, just a slightly priorities problem right now. A bit of refocusing on quality over features and they'll be back on track. Enough features to choke a pig software wise, now to make them all work 100% of the time. If Apple turned around and designed something as ugly as a S7 with its hideous gaudy-glossy gold front I'd be worried. All Samsung does it throw features at the wall and their execution is half-arsed. Don't bet against Apple. Cut to 2018—Samsung Car hits market first. Apple is doomed; innovation dead in Cupertino. Give it a rest already. The cynicism is getting really old.

 

[now i see it]

But what fun is MR if we can't rip on every article posted?

 

[jonnysods]

That guy looks like Moby.

 

[appledefenceforce]

lol the stupidity shown in the comment section never ceases to astound me. Yep Apple just hires a single person this year hence this employment deserves its own post and its criticisms.

 

[MH01]

More like MR posters should get some original material. Plus last time I checked plenty of people here have criticized Apple's advertising.

So you have picked up that people want new products over new ads ?

Mind you, they had a few crap advertising campaigns that were far below thier high calibre to be honest.
[doublepost=1461997881][/doublepost]

Here comes MacRumors commenters trademark cynicism. Easy to poo-poo, harder to do. Watch his Ted talk and you'll see why Apple hired him. He's very like and Angela Ahrendts personality in that he thinks outside of the box. Apple has no problem with design, just a slightly priorities problem right now. A bit of refocusing on quality over features and they'll be back on track. Enough features to choke a pig software wise, now to make them all work 100% of the time. If Apple turned around and designed something as ugly as a S7 with its hideous gaudy-glossy gold front I'd be worried. All Samsung does it throw features at the wall and their execution is half-arsed. Don't bet against Apple. Cut to 2018—Samsung Car hits market first. Apple is doomed; innovation dead in Cupertino. Give it a rest already. The cynicism is getting really old.

You nailed the biggest issue on MR, People who play victim in relation to others being over cynical, while at the same time time they are in the opposite side of the spectrum.

Hypocrisy rules the threads.... Yes it's getting really old.

If people cannot understand why in 2016, even long term hardcore Apple fans have a level of cynism on these forums, they need a reality check. It's not always everyone else's fault, and forum posts reflect people's opinions of where apples product line is at the moment.

 

[ForkHandles]

I do hope that his grammar is up to scratch. Phil Schiller might not have time to fine tune his pluralisation with all of the tweets he is writing.

 

[Piggie]

I like him. I shall call him peanut.

 

[emm386]

You need good marketing. Even a company like Apple needs people telling other people why they need the product. Why else do Coke and Pepsi market themselves?

The comparison is off.

Apple produces luxury lifestyle products and it's strategy is not to make a living by supplying high quantity markets.

simplified : The better your product, the less marketing will be necessary to sell it.

Due to many - at best - questionable product design decisions Apple has taken lately, I understand they are priorizing on marketing rather than creating products that are appealing to the customer base for their abilities and features or service & software reliability...

 

[Piggie]

The comparison is off.

Apple produces luxury lifestyle products and it's strategy is not to make a living by supplying high quantity markets.

No it's does not.
It NEVER has.
That's the trick, they are a million miles away from "Luxury Products" don't you see?

Apple makes all it's money from mass, and I mean MASS on a MASSIVE scale products, that are nicely make and designed in a minimalist way, and sold at a above average for that type of product price point.


You can't have an item that is Luxury, when 100's of millions own one including children at school, that flies in the face of the meaning of that term.