Evidence in Trademark Filing Points to MacBook OLED Panel Officially Called 'Magic Toolbar'

[MacRumors]

A week before Apple's just-announced October 27 Mac-centric event, a newly discovered trademark filing has been unearthed online, suggesting a potential name for the OLED panel on the new MacBook Pro. According to information rounded up by Brian Conroy at The Trademark Ninja (via The Next Web), a trademark filed by a company called "Presto Apps America LLC" for a device dubbed the "Magic Toolbar" could be Apple's name for the touch bar panel on its new MacBook Pro line.

Conroy lays out a line of evidence pointing to Apple's involvement with this particular name, beginning with Presto Apps' incorporation on January 22, 2016, and followed by its filing for the trademark just a few weeks later on February 5, 2016. The cost of the trademark application was furthermore estimated to be around EUR16,000.

The trademark's cost, along with Apple's stable of "Magic" products -- Magic Keyboard, Magic Mouse, Magic Trackpad -- fuel Conroy's main line of evidence. Given that Apple has a well-established reason to potentially do battle with any company in court who would file a trademark with "Magic" heavily featured in the title, Conroy says anyone would "have to be 100% certified insane" to spend so much money on something that a company like Apple could shut down with relative ease. He calls this "the main reason" he believes Presto Apps is Apple.

They would almost certainly be able to stop any other company applying for the trademark 'Magic Toolbar', on the basis it's similar to their existing trademarks and likely to cause confusion.

So, another company would have to be 100% certified insane to spend EUR16,000 in outlay for a trademark application that someone with the clout of Apple was almost certain to be able to object to and defeat. And that's the main reason that I'm putting my neck on the line and saying that 'Presto Apps America LLC' is actually Apple.

To top it all off, when investigating Presto Apps' trademark applications in Canada, Indonesia, and Malaysia, it was discovered that the "Magic Toolbar" application was filed by the same lawyers who applied for the "AirPods" trademark. As Conroy concluded, "either Presto Apps America is Apple and the Magic Toolbar is going to be part of the MacBook announced on 27 October or else it's the strangest set of coincidences and unlikely events I've ever seen."

Rumors that began earlier in the year suggested that the OLED panel on the MacBook Pro will dynamically change for specific apps that are open on the computer, as well as integrate Touch ID into Apple's MacBook line. Internally, Apple reportedly named the OLED panel the "Dynamic Function Row." Refreshed versions of the MacBook Air, iMac, Mac Pro, and Mac mini are also believed to be part of the October 27 event.

Article Link: Evidence in Trademark Filing Points to MacBook OLED Panel Officially Called 'Magic Toolbar'

 

[bitslap47]

Oooh "Magic Toolbar" That sounds expensive...

Wonder if there is developer API access.

I'd love to be able to have a custom Avatar or Image of some sort somewhere as well just for vanity sake.

 

[OldSchoolMacGuy]

Bring on the complaints.

 

[Beeplance]

"It works like magic."

 

[bbeagle]

"It works like magic."

Actually, most technology today works like magic. I bet very few people have the knowledge to explain how cell phones and software works.

 

[hirtaza]

"its magical - its like nothing you have seen before, we have revolutionized the way you bring your volume up"

 

[newyorksole]

Obviously it's going to be called Magic ToolBar. It's no coincidence that AirPods were filed by the same lawyers.

I wonder if they'll do anything cool to iMacs.

 

[arggg14]

Magic= computer hardware and 1's and 0's.

 

[vmachiel]

Bring on the complaints.

My complaint would be if they make the rest of the keyboard ****** like the Macbook keyboard...

 

[mattopotamus]

Does this mean we are going to get a new magic keyboard with touch ID and the OLED display? I also wonder if the MacBook pro keyboard will be more like the magic keyboard or the MacBook keyboard. One is butterfly and one is scissor. I personally prefer the new magic keyboard (as someone who has both).

 

[bruceosx]

Magic ToolBar - the official new name for the Apple GeniusBar

 

[BvizioN]

Enough with the word "Magic" already

 

[raybo]

I'm wondering if we'll be able to use an external Mac keyboard with good old fashioned function keys with the "Magic Toolbar" MacBook Pros. Perhaps there will eventually be new keyboards with the MT for use with iMacs? I guess we'll find out soon!

 

[iapplelove]

I think it's kinda cool actually, lets just wait and see how well it's implemented before judgement.

 

[shly0718]

oh, its coming......

 

[KPOM]

I'm excited about next week. While I think I'll stick with my MacBook it will be nice to see a rejuvenated MacBook Pro.

 

[stevemiller]

im definitely happy to be getting new macs, but I'm really indifferent to this "magic toolbar". I've always operated computers using muscle memory, I don't look down at my hands. Changing the function controls to something that requires visual attention to me feels like a step back.

Granted we haven't seen the final implementation, so maybe they'll have an elegant solution, but I still haven't seen a forecasted use case that actually would improve my computing experience. I guess it will *look* slick and futuristic?

 

[mattopotamus]

I'm wondering if we'll be able to use an external Mac keyboard with good old fashioned function keys with the "Magic Toolbar" MacBook Pros. Perhaps they'll eventually be new keyboards with the MT for use with iMacs? I guess we'll find out soon!

I don't see why an "old school" keyboard would not work just fine. We just wouldn't benefit from the different functions displaying based on the app we are in.

For example, FN F3 displays all of your windows, but the new system will probably just show that icon once you hit FN
[doublepost=1476967271][/doublepost]

im definitely happy to be getting new macs, but I'm really indifferent to this "magic toolbar". I've always operated computers using muscle memory, I don't look down at my hands. Changing the function controls to something that requires visual attention to me feels like a step back.

Granted we haven't seen the final implementation, so maybe they'll have an elegant solution, but I still haven't seen a forecasted use case that actually would improve my computing experience. I guess it will *look* slick and futuristic?

I would think it is the same functions, but it will just display or say what the "F" key does.

 

[RickInHouston]

does 'magic' actually mean "slight of hand"?

 

[FatherJack1980]

"Magic toolbar"?

I suspect Tim might have been eating a trippy apple when that name was decided!

They might as well get Trump to introduce it: "Apple has the best magic tool bar. The best! It's magical! No one else in the world has it! It's that magical! It's gonna be the most magical toolbar in the world!"

...but Apple, please keep the headphone jack on the computers!

 

[keysofanxiety]

When Apple use the word 'magic', I feel like I'm 5 years old again. I know it's all marketing and buzzwords, but I can't help being super excited.

This new MacBook Pro is going to be insanely good.

 

[Pakaku]

The touch panel, coupled with the disgustingly-shallow keyboard, really comes across as a passive-aggressive attempt to make the laptop into an iPad without actually being an iPad. But maybe that's just me.

 

[DudeDad]

does 'magic' actually mean "slight of hand"?

Did you mean "slight" or "sleight"?

 

[recoil80]

"It works like magic."

"And boy have we patented it!"

 

[keysofanxiety]

Actually, most technology today works like magic. I bet very few people have the knowledge to explain how cell phones and software works.

Everything in this world is magic, except to the magician.