Tumblr Acquired by Yahoo, iOS App Gets Redesigned User Interface

Discussion in 'iOS Blog Discussion' started by MacRumors, May 20, 2013.

  1. macrumors bot


    Apr 12, 2001

    Just as Yahoo has announced its acquisition of Tumblr, the Tumblr team has released an update for its iOS app bringing a redesigned user interface that offers up a brand new post type chooser, displaying post options that fan out vertically from the app's redesigned compose button to allow for speedier posting.

    The redesigned menu is similar to the radial posting options used by social networking app Path, which displays buttons unobtrusively in the corner of the app. Previously, hitting Tumblr's compose button opened a new window with square-shaped posting icons, which was more obtrusive than the current overlay design.

    Old Design on Left, New Design on Right
    Tumblr's update, which was obviously in the works prior to the Yahoo acquisition, also includes app attribution for posts from iOS devices, a feature that was not previously available for mobile posters.

    After multiple weekend reports that Yahoo was planning to buy Tumblr, Yahoo this morning announced that it had indeed purchased the blogging platform for $1.1 billion dollars.

    According to the company's press release, Yahoo plans to allow Tumblr to operate independently as a separate business, with current Tumblr CEO David Karp remaining in charge of the company.

    Tumblr for iOS can be downloaded for free from the App Store. [Direct Link]

    Article Link: Tumblr Acquired by Yahoo, iOS App Gets Redesigned User Interface
  2. macrumors 6502a


    Sep 16, 2008
    Surrey, BC
    The article title is kinda misleading in that it suggests that it was Yahoo behind the UI update. But that's hardly likely, they only announced the purchase a few hours ago
  3. macrumors Nehalem


    Feb 19, 2005
    Excellant point. Also, be real MacRumors, the update was likely submitted well before the acquisition.

    I don't use the Tumblr app so I can't say it's an improvement.
  4. macrumors regular


    Dec 29, 2011
  5. macrumors 6502


    Dec 22, 2008
    Tampa, FL
    Even Yahoo knows they have a tendency to destroy everything they touch. The FIRST line in the press release:

    "Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business"

    I really enjoy Tumblr but I still have a feeling that Yahoo will, in fact, "screw it up".
  6. macrumors 6502

    Apr 5, 2012
    Where does it say Yahoo is behind the UI update?
  7. macrumors 65816

    Jul 17, 2010
    I'm sure the companies themselves just found out about the 1.1B purchase a few hours ago too. :rolleyes:

    Fact is, Yahoo and Tumblr have been talking for months or else it wouldn't have been announced today. They probably officially agreed to terms a while back, meaning Yahoo could have had input on the app update.
  8. the8thark, May 20, 2013
    Last edited: May 20, 2013

    macrumors 68040


    Apr 18, 2011
    According to the press release:
    This tells me Yahoo will probably for the foreseeable future have no influence on the app UI. It will be the same Tumblr people. Only now they are under the Yahoo banner.

    [edit] I reported this post, to bring it to the attention of MR. Nothing harsh. Just a friendly comment. And thanks for keeping up the good work.


    Nowhere. The press release says quite the opposite actually.
  9. macrumors newbie

    May 20, 2013
    Misleading? If you knew anything about how businesses work, the purchase/acquisition would have been in the works for the past several weeks, or months. I mean, its a billion dollar deal. They only announced publicly the purchase as they just closed the deal today. It's very likely that they had members from their development teams work on this. I'm not saying that they did, but its still likely that Yahoo would be behind the update.
  10. macrumors 65816

    Sep 14, 2009
    nice... At first, I thought it (the radial menu) would be uncomfortable to use for a right-hander, but I find it actually quite convenient.

  11. macrumors 6502a


    May 25, 2011
    Dundee, UK
    Design or Not,

    The main story is the Aquisition - Hope both parties are extremely happy ;)

  12. macrumors member

    Jul 25, 2011
    How does tumblr even make money aside from the occasional sponsored posts?
  13. Administrator/Editor


    Staff Member

    Jan 20, 2005
    We certainly didn't mean to suggest that Yahoo was responsible for the new UI, but we've tweaked the post a bit to try to make things more clear.
  14. macrumors 68000


    Mar 5, 2013
    Wow, Tumblr can get worse? I can't wait to see what happens.:D
  15. tonyr6, May 20, 2013
    Last edited: May 20, 2013

    macrumors 6502


    Oct 13, 2011
    Brooklyn NY
    Never used Tumblr. Yahoo ends up messing up everything it buys anyway.
  16. macrumors 6502

    Sep 30, 2007
    Prepare for news headline in about 5-10 years: "Yahoo Sells Off Tumblr for $250 million"
  17. macrumors Nehalem


    Feb 19, 2005
    Things probably won't change. They're operating Tumblr under a separate business for now. That is a sign that changes could happen but something big that will totally change the face of Tumblr won't happen anytime soon, I suspect. Read the press release, you'll see.
  18. macrumors member

    Nov 27, 2012
    Washington, DC
    I'd liken it to OS X's Stacks design, which pops up a list of files quite exactly like Tumblr apps new design:


    But I guess Path and this do have similarities.
  19. macrumors 6502a

    Mar 3, 2008
    I didn't realize Yahoo was still around.

    What is it they do again?
  20. macrumors 6502

    Jul 6, 2009
    Aside from the occasional sponsored post, they actually make money selling their themes. You can get a very simple page layout for blog posting for free, or pay $1.99-$X on a nicer to super-advanced theme.
  21. macrumors G3


    Aug 24, 2009
    They only own the 2nd most popular search engine. No big deal.
  22. macrumors regular

    Jul 30, 2008
  23. macrumors 6502

    Jul 6, 2008
    Stacks is probably my least favorite feature design of OS X. I don't understand the functional point of having the files at an angle and I don't like it aesthetically either.

    I guess it might be helpful for left-handed people in the Tumblr app but I doubt that's why they did it.
  24. macrumors member

    Feb 18, 2010
    Terrible news. That's the end of another unique and independent platform.
  25. macrumors 6502a

    Mar 3, 2008
    No, that would be Microsoft.


    My question stands.

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