Tumblr Acquired by Yahoo, iOS App Gets Redesigned User Interface

Discussion in 'iOS Blog Discussion' started by MacRumors, May 20, 2013.

  1. macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    Just as Yahoo has announced its acquisition of Tumblr, the Tumblr team has released an update for its iOS app bringing a redesigned user interface that offers up a brand new post type chooser, displaying post options that fan out vertically from the app's redesigned compose button to allow for speedier posting.

    The redesigned menu is similar to the radial posting options used by social networking app Path, which displays buttons unobtrusively in the corner of the app. Previously, hitting Tumblr's compose button opened a new window with square-shaped posting icons, which was more obtrusive than the current overlay design.

    [​IMG]
    Old Design on Left, New Design on Right
    Tumblr's update, which was obviously in the works prior to the Yahoo acquisition, also includes app attribution for posts from iOS devices, a feature that was not previously available for mobile posters.

    After multiple weekend reports that Yahoo was planning to buy Tumblr, Yahoo this morning announced that it had indeed purchased the blogging platform for $1.1 billion dollars.

    According to the company's press release, Yahoo plans to allow Tumblr to operate independently as a separate business, with current Tumblr CEO David Karp remaining in charge of the company.

    Tumblr for iOS can be downloaded for free from the App Store. [Direct Link]

    Article Link: Tumblr Acquired by Yahoo, iOS App Gets Redesigned User Interface
     
  2. macrumors 6502a

    fruitpunch.ben

    Joined:
    Sep 16, 2008
    Location:
    Surrey, BC
    #2
    The article title is kinda misleading in that it suggests that it was Yahoo behind the UI update. But that's hardly likely, they only announced the purchase a few hours ago
     
  3. macrumors Nehalem

    GoCubsGo

    Joined:
    Feb 19, 2005
    #3
    Excellant point. Also, be real MacRumors, the update was likely submitted well before the acquisition.

    I don't use the Tumblr app so I can't say it's an improvement.
     
  4. macrumors regular

    kanesw

    Joined:
    Dec 29, 2011
    Location:
    Nottingham
    #4
    This design was already on android too
     
  5. macrumors 6502

    somethingelsefl

    Joined:
    Dec 22, 2008
    Location:
    Tampa, FL
    #5
    Even Yahoo knows they have a tendency to destroy everything they touch. The FIRST line in the press release:

    "Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business"


    I really enjoy Tumblr but I still have a feeling that Yahoo will, in fact, "screw it up".
     
  6. macrumors 6502

    Joined:
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    Location:
    Netherlands
    #6
    Where does it say Yahoo is behind the UI update?
     
  7. macrumors 65816

    Joined:
    Jul 17, 2010
    #7
    I'm sure the companies themselves just found out about the 1.1B purchase a few hours ago too. :rolleyes:

    Fact is, Yahoo and Tumblr have been talking for months or else it wouldn't have been announced today. They probably officially agreed to terms a while back, meaning Yahoo could have had input on the app update.
     
  8. the8thark, May 20, 2013
    Last edited: May 20, 2013

    macrumors 68040

    the8thark

    Joined:
    Apr 18, 2011
    #8
    According to the press release:
    This tells me Yahoo will probably for the foreseeable future have no influence on the app UI. It will be the same Tumblr people. Only now they are under the Yahoo banner.

    [edit] I reported this post, to bring it to the attention of MR. Nothing harsh. Just a friendly comment. And thanks for keeping up the good work.

    ----------

    Nowhere. The press release says quite the opposite actually.
     
  9. macrumors newbie

    Joined:
    May 20, 2013
    #9
    Misleading? If you knew anything about how businesses work, the purchase/acquisition would have been in the works for the past several weeks, or months. I mean, its a billion dollar deal. They only announced publicly the purchase as they just closed the deal today. It's very likely that they had members from their development teams work on this. I'm not saying that they did, but its still likely that Yahoo would be behind the update.
     
  10. macrumors 65816

    Joined:
    Sep 14, 2009
    #10
    nice... At first, I thought it (the radial menu) would be uncomfortable to use for a right-hander, but I find it actually quite convenient.

    .
     
  11. macrumors 6502a

    olowott

    Joined:
    May 25, 2011
    Location:
    Dundee, UK
    #11
    Design or Not,

    The main story is the Aquisition - Hope both parties are extremely happy ;)

    :cool:
     
  12. macrumors member

    Joined:
    Jul 25, 2011
    #12
    How does tumblr even make money aside from the occasional sponsored posts?
     
  13. Administrator/Editor

    WildCowboy

    Staff Member

    Joined:
    Jan 20, 2005
    #13
    We certainly didn't mean to suggest that Yahoo was responsible for the new UI, but we've tweaked the post a bit to try to make things more clear.
     
  14. macrumors 68000

    Parasprite

    Joined:
    Mar 5, 2013
    #14
    Wow, Tumblr can get worse? I can't wait to see what happens.:D
     
  15. tonyr6, May 20, 2013
    Last edited: May 20, 2013

    macrumors 6502

    tonyr6

    Joined:
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    Location:
    Brooklyn NY
    #15
    Never used Tumblr. Yahoo ends up messing up everything it buys anyway.
     
  16. macrumors 6502

    Joined:
    Sep 30, 2007
    #16
    Prepare for news headline in about 5-10 years: "Yahoo Sells Off Tumblr for $250 million"
     
  17. macrumors Nehalem

    GoCubsGo

    Joined:
    Feb 19, 2005
    #17
    Things probably won't change. They're operating Tumblr under a separate business for now. That is a sign that changes could happen but something big that will totally change the face of Tumblr won't happen anytime soon, I suspect. Read the press release, you'll see.
     
  18. macrumors member

    Joined:
    Nov 27, 2012
    Location:
    Washington, DC
    #18
    I'd liken it to OS X's Stacks design, which pops up a list of files quite exactly like Tumblr apps new design:

    [​IMG]

    But I guess Path and this do have similarities.
     
  19. macrumors 6502a

    Joined:
    Mar 3, 2008
    #19
    I didn't realize Yahoo was still around.

    What is it they do again?
     
  20. macrumors 6502

    Joined:
    Jul 6, 2009
    #20
    Aside from the occasional sponsored post, they actually make money selling their themes. You can get a very simple page layout for blog posting for free, or pay $1.99-$X on a nicer to super-advanced theme.
     
  21. macrumors G3

    roadbloc

    Joined:
    Aug 24, 2009
    Location:
    UK
    #21
    They only own the 2nd most popular search engine. No big deal.
     
  22. macrumors regular

    Joined:
    Jul 30, 2008
    Location:
    Orlando
    #22
    what's a tumblr?
     
  23. macrumors 6502

    Joined:
    Jul 6, 2008
    #23
    Stacks is probably my least favorite feature design of OS X. I don't understand the functional point of having the files at an angle and I don't like it aesthetically either.

    I guess it might be helpful for left-handed people in the Tumblr app but I doubt that's why they did it.
     
  24. macrumors member

    Joined:
    Feb 18, 2010
    #24
    Terrible news. That's the end of another unique and independent platform.
     
  25. macrumors 6502a

    Joined:
    Mar 3, 2008
    #25
    No, that would be Microsoft.

    yahoo-is-bing.png

    My question stands.
     

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