There's only a couple of weekly shows that I like to watch and both of them use Apple products. "Less Than Perfect" uses the older model Cinema Displays, but the paste a tacky piece of paper with the company's logo over the Apple logo. The other night I was watching "Boston Legal" and they were using a Powerbook, but it had a piece of metal stuck to the back of the display over the Apple logo. On that show maybe the producers wouldn't think we'd notice - but with HDTV they can't get away with much. Do they have to pay Apple to use their products If not, it doesn't make any sense to me, and really just shows me how out of touch these producers really are by taking the chance to alienate those who are a part of the pop cultural icon of the Apple brand.