Twelve South Introduces 'Rutledge' BookBook With New Leather Coloring Technique

Discussion in 'Mac Blog Discussion' started by MacRumors, Mar 13, 2014.

  1. macrumors bot


    Apr 12, 2001

    South Carolina-based accessory maker Twelve South has introduced a new version of its popular BookBook MacBook case called the Rutledge. Though it has the same basic design as previous BookBook for MacBook cases, the company is proud of a new leather coloring technique that it developed that involves adding and removing color multiple times to enhance the natural look of the leather.

    It's so unique that the company's leather expert didn't think it could be done when they began developing the process. Also new is a case specifically designed for the 13" MacBook Pro with Retina Display, which is 7% smaller than it's non-Retina brother. Twelve South is introducing a new version of the classic BookBook to fit that machine as well.

    The Rutledge ($100), made in India, is aimed at a slightly more premium market than the standard BookBook ($80). It is available from Twelve South's website in four different sizes for the 11" MacBook Air, the 13" MacBook Air/Pro, the 13" MacBook Pro with Retina, and the 15" MacBook Pro with Retina.

    Article Link: Twelve South Introduces 'Rutledge' BookBook With New Leather Coloring Technique
  2. macrumors regular

    Jul 3, 2011
    Might just be me, but that looks like it would be amazing at dissipating heat...
  3. macrumors regular

    Jun 27, 2008
    Seattle, WA
    Good God, those are so incredibly cheesy looking.
  4. macrumors 603


    Dec 31, 2002
    Green and pleasant land
    Pretty much looks like complete ass.

    Slow news week?
  5. macrumors regular

    Dec 16, 2013
    I bought one of these once. I thought it was a real book, returned it to the library, and now I don't have a mac anymore :(
  6. macrumors 68000


    Mar 5, 2013
    Needs the "old book smell" and paper mites to get the full experience.
  7. macrumors 6502a

    Jul 6, 2007
    Liquid cooling will be the next one. ;)
  8. macrumors 6502

    Aug 25, 2013
    I can not wrap my mind around how people ever think this or any other BookBook look good. They are just so tacky IMO.
  9. macrumors member


    Nov 20, 2011
    Richmond, VA
    I generally do not like those cases. Part of the reason I buy macbook is because its beautiful looks. Why I spend extra money to cover it?
  10. macrumors regular

    Oct 13, 2013
    For the protection. Actually, I have one of these for my ipad 4 largely because it offers amazing full body protection, and unlike most cases, doesn't look like crap. If you're going to have a case that hides the ipads look, might as well make it a good looking one.

    Thanks OP, I'll have to check this out, since I'll likely he getting a pro retina 13 inch soon
  11. macrumors 68040


    Sep 21, 2012
    In the middle of several books.
    As much as I like the look of Apple products, I don't consider them works of art to be placed on a pedestal, so that one can brag to others about his or her precious work of art.

    Apple products are high priced tools that we are supposed to use, not fawn over as if they were aluminum Monets.

    Nothing wrong with using covers to protect your tool(s).
  12. macrumors regular

    Jun 30, 2010
    There is clearly a market for these things, but personal I think they are just awful.
    I do have a case for transporting but my MBP lives out the case whenever it's not in my bag.
    To each their own I guess.
  13. macrumors 604


    Nov 26, 2007
    Looks super cool, but I don't see the point. Most of the time when I'm going anywhere with a laptop, it's in a padded section of my backpack made with the express purpose of protecting laptops in mind. But I guess if I ever decided I didn't want to take a backpack everywhere with me anymore but instead carry my MacBook under my arm or something (sounds weird and inconvenient) then I'd probably put this cover on it.

    My iPhone 4S has a cover on its back, which looks exactly like the back of the iPhone 4S. Why? Because i dropped the phone a year ago and shattered the back glass - the faux back keeps the real back from getting glass in my hand when I hold it (and the fake back was $1 whereas replacing the glass would cost at least $50 I'm sure).
  14. macrumors newbie

    Dec 5, 2010
    Safety cover ... but from thieves!

    Consider this:

    You leave your home. You wish to leave your computer at home. You don't have a computer safe. What do you do?

    Put the computer in this book, and put it on the shelf. Done and done.

    All kidding aside, I was recently robbed and had 3 MacBooks stolen. I should have had a safe. But barring that, it would have been awesome to have hidden them on the bookshelf rather than sitting on my desk where they were even visible from outside.

  15. macrumors 68000

    Four oF NINE

    Sep 28, 2011
    Soviet Union
    Twelve South has a great lineup of products; I first tried the book book for iPhone 4S. Then I got one for the MacBook, then for the iPad, and the latest was for the iPhone 5C. It's a magnificent product.
  16. macrumors regular

    May 5, 2011
    Costa Rica
    That's what she said... :D
  17. macrumors 6502


    Sep 19, 2011
    To each his/her own. IMO I like it. I have a bookbook for my iPhone 5 and it's versatile as it doubles as a limited capacity wallet (driver's license, 3-4 cards and folded bills). Quite handy.
  18. macrumors newbie

    Apr 25, 2012
    Looks nice? I wouldn't buy it, Doesn't look that good to me.
  19. macrumors regular


    Jul 9, 2008
    Replacing the back glass for the 4S costs around $29 dollars. It may be a little less tho, I haven't had to do paperwork for that exact part in a long time.

    When it comes to protecting my 13" MBPretina I use the Brenthaven BXII. It has a handle on the side so it's easy and secure to carry along with several other unique features to help protect your MBPretina. It won't break the bank either.

    Attached Files:

  20. CJM
    macrumors 65816


    May 7, 2005
    I have one for my iPad, but even I think that marketing spiel is over the top. "Protect your unique sense of style"? As though Starbucks-dwelling hipsters needed another excuse for their pretentiousness.
  21. macrumors member

    Sep 15, 2012
  22. macrumors member

    Mar 15, 2011
    I have one for my MBA and regarding protection... MBA was in BookBook case + backpack laptop compartment... Dropped my backpack from around 50cm to the ground... MBA got bumped, BookBook zipper ruined...
  23. macrumors newbie


    Jun 5, 2013
    Milford CT USA
    I Kinda Like It

    For me it's about the looks. I've got one for my iPhone and while it's not as convenient as having it clipped to my belt and I'll probably wind up losing the darn phone by leaving it somewhere, to me it's a nice looking accessory although I don't think I'd run the computer for long while it was in there. YMMV

    Kevin in CT
  24. macrumors 68000

    Feb 9, 2014
  25. delnerdo, Mar 14, 2014
    Last edited: Mar 14, 2014

    macrumors member

    Nov 16, 2011
    Clearly this forum needs more trolls and haters.
    Here's something to grumble about...

    I use the BookBook on a 15" rMBP.
    It gets more complements than anything else I can name, including my charming and intelligent Jack Russell Terriers.

    It was protecting that rMBP in my padded backpack's computer sleeve when I wiped out on my newly built road bike last spring. (Cornering too fast, another story for another forum.) If it had not been in the thick leather case, the new machine would have been damaged.

    I can hear the cooling fan fire up when crunching large data sets, but the side vents receive ample ventilation and are not blocked by the case zips.

    Also, one of the elastic straps that attach it to the display gave out within the warranty period. TwelveSouth replaced it, with free postage and return shipping, and no questions.

    The new finish looks great. Also the binding seems to have a proper section of spine, which is lacking in the BookBook classic, as more of a rounded hinge.

    Why don't you trolls go update your fb status to 'out of the gene pool'?

Share This Page