From Mad.co.uk I've taken a look at this on my old Dell, seeing as you can only watch these episodes with Windows Media Player 10, and the quality is awful. It's far, far worse the iTunes quality, though it is widescreen, and only 99p per episode, surely half of what the pricing will be for when episodes come to the iTunes UK. Of course that 99p only gives you unlimited access to watch the episode whenever you want for 24 hours. The Season 2 episodes will be made available 2 weeks after they are aired in the UK. All in all, a nice idea, but it's failed miserably. I don't know the details about the rights, whether it's Channel 4 thats stopping iTunes from selling Lost in the UK at the same time as US then sure that makes sense, but if it isn't, that means the UK can now easily get the rights. So basically, I want my iTunes TV shows in the UK!