US: $229 (~£115) UK: £199 (~$400) WTF? When Apple reduced the price of the Apple TV in the US i thought it was a global price cut. This isn't just a case of rip off britain. There is a serious rick in the price here. Can we try TV Take 3? Because if apple don't do something ASAP on the price it'll be the worst failure since the Macbook Air.