Hi Everyone, As Apple users, in my opinion you are all used to having great hardware, top customer service and just a great overall user experience. The rest of the industry is playing catch up to products like the Air and the newer Retina Mac books. I think this is a big reason why Intel created the Ultrabook category of devices, to spur on innovation, better price points and just spice the Windows laptop industry. Big question really, but whats your favorite and least favorite things about Intel's Ultrabook category of devices in general? I am asking this for some university work so would be really grateful for your opinions! Has this definition helped laptop makers catch up with Apple in terms of design, usability, innovation and customer service or has it hindered the laptop industry in general? What would you change or improve about Ultrabooks, or are you already thinking of switching over? Thanks very much for your thoughts!