I generally turn alerts off for apps. I don't want to be pestered. To tell you the truth, I haven't gotten a lot of unwanted alerts (until now), and I know that Apple is pretty strict - for example, I know alerts aren't supposed to be promotional or contain advertising, and I think most app authors have stuck to that. But, still, I turn them off... So, along comes iOS 5 and "notifications" as opposed to "alerts". And the new N.Y. Times app. And then I get the notification that they got Gadaffi. So, I go "cool, I'll leave notifications on for N.Y. Times." Then I get some notification about the World Series. Not so cool. I. Don't. Care. Unfortunately, there's no way in N.Y. Times to specify WHAT you'd like to get notifications about. They decided that everybody cares about the World Series. So, I turned off notifications for N.Y. Times. Or so I thought. Then I get a notification about U.S. pulling out of Iraq. At the end of the year. Ho-hum. But I thought I turned notifications off? Configuration of notifications is VERY confusing! I had assumed that setting "notification center" OFF for an app would make notifications go away. It's very prominent at the top of the configuration screen. Looks very "global" to me. Want it all to go away? Tap me! But apparently not. Set Notification Center OFF, and now the app appears in the list under "not in notification center". But I'm not sure that it does anything more than that! (Since I still got notifications.) So, now, I've ALSO set "alert style" to "none". Waiting to see if I get more notifications. Perhaps that Mayor Bloomberg got a hangnail tussling with the Wall Street protesters. OK, wait a minute. Could it be.... Alert Style = None - you won't get any slide-down notifications when they arrive (or on lock screen?) Alert Style = Banners - you will get slide-down notifications when they arrive. Alert Style = Alert - you will get old-style pop-up notifications Notification center = on/off. Controls whether notifications are copied to the swipe-down notification-center, where you can view them at any time after they arrive. Then there is ALSO "View in Lock Screen", ack! Just noticed that, hiding-out "below the fold". So, to turn it ALL off, you have to? 1. Turn OFF "notification center" 2. turn OFF "view in lock screen" 3. Set Alert Style = NONE I find it awfully confusing, especially the use of terms with such similar meanings. Notification. Alert. Can mean the same thing. OK, "banners" are something else. One of these things is not like the others... Unfortunately, two of them ARE, but one is really a subset of the other... I'm a programmer, and I sure can't figure it out. Which suggests that a programmer probably designed it... Programmers should be kept away from human interface design.