Updated BBC One identity revealed

Discussion in 'Design and Graphics' started by iGav, Sep 26, 2006.

  1. macrumors G3

    Joined:
    Mar 9, 2002
    #1
    Ooooooh, I've not seen them yet, but the screenshot on the BBC News site looks clean and fresh.

    I need to check to see if my friends's responsible for them, as she's works on motion graphics work for the Beeb.

    Rinky dink link
     
  2. mpw
    Guest

    Joined:
    Jun 18, 2004
    #2
    Grrrrrr, I used to love that globe:(
     
  3. macrumors 6502

    amiga

    Joined:
    Jul 12, 2006
    Location:
    London.
    #3
    The dancing was getting a bit dull...
     
  4. macrumors 6502a

    evil_santa

    Joined:
    Sep 23, 2003
    Location:
    London, England
    #4
    Im not that keen on the current red look, especially at the end of the promos, I say bring back blue...

    [​IMG]
     
  5. macrumors 68040

    miniConvert

    Joined:
    Mar 4, 2006
    Location:
    Kent, UK - the 'Garden of England'.
    #5
    An? Pfft.
     
  6. macrumors 65816

    Kernow

    Joined:
    Sep 30, 2005
    Location:
    Kingston-Upon-Thames
    #6
    Cool - one of the idents is a hippo. I quite like them, particularly the surfing one.
     
  7. macrumors 68020

    sunfast

    Joined:
    Oct 14, 2005
    Location:
    London
    #7
    I'm a fan, they look cool.
     
  8. Lau
    Guest

    #8
    Not wishing to be entirely sad, but doesn't the kerning look a bit tight between the "n" and the "e" of "one"?

    [​IMG]

    I could be wrong though. I'm sure they know more than I do...
     
  9. macrumors G3

    bigandy

    Joined:
    Apr 30, 2004
    Location:
    Murka
    #9
    yeah it does look a little tight. however, moving on from the sadness :p

    i think the change hasn't come soon enough, however i'm not sure i like these current ideas.

    but hey, who am i to comment, i've not actually watched any tv in months. :eek:
     
  10. mpw
    Guest

    Joined:
    Jun 18, 2004
    #10
    *Still hoping for the bronze medal, but deep inside knows all hope is lost*

    There's a surfing hippo?
     
  11. macrumors 65816

    Kernow

    Joined:
    Sep 30, 2005
    Location:
    Kingston-Upon-Thames
    #11
    Now that would be cool. I'd definitely pay good money to see that.
     
  12. ATD
    macrumors 6502a

    Joined:
    Sep 25, 2005
    #12

    Seems tight to me, it could be the reduction of the image.


    I going to have to take along a surfboard next time I go to London, surfs up. ;)


     
  13. thread starter macrumors G3

    Joined:
    Mar 9, 2002
    #13
    Looking at a larger version, the kerning looks fine to me, though I do think the tail of the 'n' (and the jpeg compression) causes an optical unbalance between the 'n' and the 'e' that is exaggerated when the image is scaled down (though not necessarily as prominent at smaller sizes) or taken from such a low resolution source as a broadcast image (whilst being compressed further for web use).

    But I can't help but think they'd have been better going for a clean stroke face, you're always going to encounter problems with kerning and optical spacing if only one letter in your brand/word has tails (exasperated by the fact that the two letters sandwiching it don't :p), though increase the kerning and you'll have problems with the tracking.

    *click on image to enlarge*
     
  14. macrumors regular

    Joined:
    Jun 13, 2004
    Location:
    Channel Islands
    #14
    Good riddance

    I'm glad that those contrived Indian dancing, Tai-Chi (or whatever) and skateboarder and wheelchair basketball ones are going. The hanging red scarf thingys were ok, but that was about it.

    Bring on the hippos (damn, that sounds contrived too).
     
  15. mpw
    Guest

    Joined:
    Jun 18, 2004
    #15
    I know he's trying to explain something to me, but I don't know what it is; Is somebody trapped in the well iGav?, show me.
    *iGav lifts paw......and slaps mpw*
     
  16. macrumors 6502a

    Joined:
    Apr 29, 2004
    Location:
    London, UK
    #16
    It is tight, but no tighter than between the "o" and the "n" of "one", so at least they're consistent...

    I'm more concerned by the balance of the whole logo... the two words don't seem very well linked – bbc is tiny and one is floating off of it.
     
  17. macrumors Core

    Jaffa Cake

    Joined:
    Aug 1, 2004
    Location:
    The City of Culture, Englandshire
    #17
    I quite liked the old one where they're tangoing in the rain(might have been another dance, I'm no expert) and the woman in the couple who the ident is focussing on kicks her leg right up. It was fantastic... :(

    Ah well, change is good I suppose.
     
  18. Lau
    Guest

    #18
    Agreed, the one you posted looks fine, and pretty much equal — I think it's the blurry pixels on the teeny web one. :)
     
  19. thread starter macrumors G3

    Joined:
    Mar 9, 2002
    #19
    I saw them on BBC Breakfast this morning... though I have to say I'm a tad disappointed that they've shifted from in-camera sequences to post heavy ones.
     
  20. macrumors 68000

    disconap

    Joined:
    Oct 29, 2005
    Location:
    Portland, OR
    #20
    Um surfing? It's the BBC. Shouldn't it be something like puddle-jumping or umbrella repair?
     
  21. thread starter macrumors G3

    Joined:
    Mar 9, 2002
    #21
    So... what do people think now they've been on air for the last few days?

    I like them... though the transparency on the BBC logo looks wrong to me, almost like they've not bothered with an alpha channel at all. :eek:

    The concentric circle theme, is somewhat reminiscent of the Tomato developed circles of Channel 4 back in the '90's too.
     
  22. Lau
    Guest

    #22
    Ooh, are they on now? I haven't watched TV for days. I shall make a concerted effort tomorrow (off to the pub now :D ).
     
  23. mpw
    Guest

    Joined:
    Jun 18, 2004
    #23
    I saw the hippo one last night for the first time. I really don't think they're that good, but I have no idea about these sorts of things.
     
  24. macrumors Core

    Jaffa Cake

    Joined:
    Aug 1, 2004
    Location:
    The City of Culture, Englandshire
    #24
    I'm a little on the fence, to be honest. I'm not wowed but I'm not massively impressed, just... indifferent, I suppose. Maybe they'll grow on me?

    I'm not keen on the new 'one' lettering, though. I like a little bit more space between my letters, me.
     
  25. macrumors Core

    Dagless

    Joined:
    Jan 18, 2005
    Location:
    Darkplace Hospital
    #25
    I remember seeing these in some newspaper a while ago thinking "God I love the BBC". I couldn't wait to see them in motion and last night I caught the bike one. Quite beautiful on my EyeTV, 16:9 P-Scan. Very very beautiful. Glad to see they got rid of the older ones, I used to like them but got a little tired of the contrived method to incorporate "diversity" into the BBC. Take Blue Peter. A white Scottish woman, an asian London woman and a black London guy. I never watched much Blue Peter but when I saw it several days ago I kept seeing these blatantly obvious attempts to be completely PC. Diversity yes just not painfully obvious... oops I've gone off topic.
     

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