Ok, before anyone says it can't be done, LaCie managed it! When I inserted my new iamaKey into my mac, it had an icon of a key, and a file name of "LaCie". So I changed it to Josh's Disk and low and behold, after ejecting/re-inserting it, the name showed as "JOSH'S DISK". Even "Test" becomes "TEST". Reformating, renaming in windows, you name it, I tried it. So how do they achieve this? It would make me so happy!