USPTO Preliminarily Denies Apple's 'Touch ID' Trademark Application

Discussion in 'iOS Blog Discussion' started by MacRumors, Jul 15, 2014.

  1. macrumors bot

    MacRumors

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    The U.S. Patent and Trademark Office has denied Apple's trademark application for the "Touch ID" name used for its fingerprint recognition technology, citing a similar trademark owned by Kronos Technology. The USPTO rejection letter was sent to Apple in May 2014, according to Patently Apple, which recently uncovered the communication.

    [​IMG]
    In its letter to Apple, the USPTO said Apple's trademark for Touch ID was too similar to U.S. Registration number 2735480, which was issued to Kronos in 2003 and protects the term "Kronos Touch ID." Apple has until November 2014 to change the nomenclature of its trademark application, which would require the company to rename its fingerprint scanning technology. Alternatively, Apple can seek to acquire or license the trademark from Kronos.

    Apple faced a similar situation with its iPhone name, which was trademarked by Cisco. Apple and Cisco negotiated a deal that allowed Apple to license the trademark following an infringement lawsuit filed by Cisco shortly after the iPhone debuted. In recent years, Apple also settled an iPhone trademark infringement case with Brazilian company IGB and an iPad name dispute Chinese company Proview Technology.

    Article Link: USPTO Preliminarily Denies Apple's 'Touch ID' Trademark Application
     
  2. macrumors 68000

    e-coli

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  3. macrumors 6502a

    Richardgm

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    #3
    Apple probably can solve their trademark issues (iPad, App Store, MultiTouch, and now Touch ID) by doing a little research first.
     
  4. macrumors 68010

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    #4
    Call it the iTouch. People apparently already love that name for the iPod.
     
  5. macrumors 601

    macduke

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    #5
    TouchID is a good name, and likely an important part of their upcoming payments platform. Just pay Kronos and call it a day.
     
  6. macrumors 68020

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    #6
    Or buy them... :)
     
  7. macrumors 65816

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    Reports on Office Actions from the USPTO always come off as huge things on tech sites. It's not that the USPTO is declaring it dead. For example, a trademark office action has a 6 month due date for a response. Apple has many courses of action to take because the trademark registration application isn't abandoned yet.
     
  8. macrumors member

    latts

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    #8
    Wasn't the CISCO agreement for iOS not iPhone?
     
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    OllyW

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    #9
  10. macrumors 68020

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    Kronos is a global company that deals with workforce software for other companies. I would imagine the price tag would make the Beats acquisition look like chump change in comparison.

    Apple will probably offer to buy the name only or buy a license to use.
     
  11. macrumors 6502a

    mrgraff

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    There was also an issue with the iOS trademark in a separate case.
    http://blogs.cisco.com/news/cisco_and_apple_agreement_on_ios_trademark/
     
  12. macrumors 6502a

    juanrp

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    #12
    Knowing apple they will either:

    1. Acquire the license like they have in the past

    2. Rename it something like 'Finger ID' and overdramatize it.

    Ex: Finger ID is beautifully, unapologetically renamed for a better user experience. With Finger ID, we had to work with usability, then work backwards to design. Which let us to create the beautiful iPhone 6 to go with it.
     

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  13. QuarterSwede, Jul 15, 2014
    Last edited: Jul 15, 2014

    macrumors G3

    QuarterSwede

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    #13
    Oh how I would love for Apple to buy Kronos. I have to use and edit time entries every day and that software is HORRIBLE (although the time clock works but the UX sucks). You're lucky if it even gets through loading.

    Too bad it would make little sense for them to buy them. Licensing is the way to go.
     
  14. latts, Jul 15, 2014
    Last edited: Jul 15, 2014

    macrumors member

    latts

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    #14
    http://appleinsider.com/articles/10/06/08/cisco_licenses_ios_name_to_apple_screenshot_shows_iwork_on_iphone

    Actually it was for both, iPhone then iOS in 2010
     
  15. macrumors 6502

    TheRealTVGuy

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    #15


    THANK YOU!
    I work for a large media and entertainment company and we're switching from Kronos to Workday. The fact that we had an older computer trying to VPN onto the company network and that the Kronos Application utilized an older version of Java meant that it would freeze up most of the time.

    Nasty software.
    /rant
     
  16. macrumors 6502

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  17. macrumors 65816

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    #17
    Well, the price tag for that company in 2007 was $1.77 billion, and it's probably far less now...so no, Beats acquisition would make this look like chump change.
     
  18. macrumors 68020

    LostSoul80

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  19. macrumors regular

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    #19
    ...aaaand to use "Touch ID," what other answer did you have in mind?
     
  20. macrumors 68020

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    #20
    Ah, I guess I underestimate the value of the company. My bad.
     
  21. macrumors 603

    bedifferent

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    #21
    Random thought, I never liked iPad. I remember many threads around early 2010 hinting to iSlate as Apple bought up domains with that name. Would have saved them the headache.

    As for this, seems frivolous. It's not "Kronos Touch ID", it's "Touch ID", a pretty simple monicker. Either Apple pays off the patent/settles or changes it to "Apple Touch ID"?
     
  22. macrumors regular

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    #22
    Their current valuation is actually at 1.78B according to the NYSE. Doesn't change your overall point, but it hasn't decreased.
     
  23. macrumors 6502a

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  24. macrumors 68020

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    #24
    Touch mistaken ID is more like it. I stopped using it because it's not ready for prime time as far as I can tell.
     
  25. macrumors 68000

    rorschach

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    #25
    Funny enough, Apple has used Kronos for its own workforce management for years.
     

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