VUDU/ultraviolet has taken over in a big way. EVERY dvd and bluray in walmart (even old and insignificant titles), have free VUDU digital download copies included. iTunes was on one sole disk in the entire store, Dredd. And Dredd offered both itunes and uv. For apple tv users like myself, I sometimes get 3D blurays or somesuch and enjoy activating the itunes code to keep 2d version handy and conveniently accessible. Now I cannot even FIND one.